Honestly, I think the big upside to cloud computing (at least from my perspective) is that it’s inherently scalable. With game development, we’re always torn between the inherent desire to get a lot of people looking at our product, and the concerns that the servers will fall over if they do. Having a real time scalable alternative in place makes a world of difference, and stops you having to try and do those launch day predictions.
Nothing worse than drumming up a lot of attention and mindshare and then having everyone end up at a 404!
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