Paul Wallbank – Brilliant Communications

What makes a market?

Written by

Paul Wallbank

in

There’s a difference between there being a demand and a market — just because there’s a need for your service or product it doesn’t translate to there being a market for it.

A market exists when someone is prepared to pay for the product or service. Which is the challenge where the idea of giving away things for free has become the currency of the Internet.

So even if you have a good idea, if you’re looking a building a business around that idea you’ll need to ask who is prepared to pay for it?

Another question of course is how much they are prepared to pay but that’s a different thought for another time.

Similar posts:

  • No Related Posts

Comments

2 responses to “What makes a market?”

  1. Carol

    Isn’t this just the thing! The news organisations gave it to us free for years, we embraced it like mad, it affected their traditional retail base and NOW THEY WANT US TO PAY FOR IT! How DARE they! LOL

    Interesting times, my friend, interesting times!

    But for those of us who make “content” (what an awful word for the fabulously interesting article on shipwrecks I’m currently writing) surely the opportunities from here on in to create content AND get paid should be greater than ever?

    Here’s hoping!

    Reply
  2. Paul Wallbank

    Carol, this is probably the great challenge for our times; how do we make content valuable again in times when most people want it for free?

    I suspect it can be done and the person who figure it out will be richer than Google, Bill Gates and Steve Jobs combined.

    Reply

Leave a Reply

More posts