All the best

Phil

I’m fully aware of why Clare Inn Hotel & Suites was red flagged, it’s why your site is linked in that sentence.

The point of the article is that fake reviews and threatening bad reviewers is pointless, businesses need to focus on getting their products right and listening to what the market is telling them.

Write your own reviews
As politicians and spin doctors know, the best way of controlling the message is to create your own narrative. You’ll need to be anonymous and you have to establish credibility by having more than just a single gushing review of your own establishment. So it’s worthwhile visiting your competitors and writing mildly complimentary reviews about them before submitting the sparkling review of your premises.”

Faking their own reviews is how the Irish hotel mentioned at the start got red flagged by TripAdvisor!

They also threaten to sanction hotels that offer bribes, as is also suggested above. The author must have tongue in cheek here.

Unfortunately TripAdvisor is so hopeless at spotting good fakes that unscrupulous owners can and do get away with it. The Irish hotel only got caught out because it was stupid enough to circulate an email revealing the scam.

To prove it’s possible to post fakes, here’s an example where a TA listing is hopelessly mired in fake reviews both positive and negative:

Camelot Castle TripAdvisor Reviews on TripAdvisorWatch