Thanks Lester, I’ll check the recording. It’s quite likely I transcribed it incorrectly.
]]>In the marketing world, the traditional marketing still exists but it’s over-taken by online marketing, namely search & email. Social is just coming up while search, social, apps, cloud & various other technologies have already integrated. To do SEO or SEM or SMM, which are search engine optimisation, search engine marketing, social media marketing & other types of online/internet marketing, you need to know HTML, CSS, Javascript, SQL, etc. The systems, softwares and even hardware just tools though knowledge needs to be there before that. What my parents studied 30 to 40 years ago at college/unis for biology/medicine is what students study these days during their higher secondary education because that’s how far the field has advanced (which includes combining the medical software into it these days). On the financial or engineering or tech sides, MS Excel and Access are the basics and advanced version of those uses VBA programming. If want to get into the analytical areas, these are the technologies needed along with learning statistics and mathematics. My sister who works as a Business Valuation Associate for Deloitte uses Excel as her basic tools though at uni and at school, she learnt Statistics as well as Pure & Business Mathematics while my bro who works for HP as a Business Intelligence Consultant uses SQL as his basic tool though he works on Cognos and studied Electronic and Communication Engineering (he studied SQL and others as well).
Journalism-blogging,news,publishing worlds-they are taken over by tech. Apple, Amazon have changed it all as mentioned under my blog and this blog WAS USED under another blogging article of yours. Is it enough just to use MS Word? That’s also a technological tool that helps with essay, report writing and various other things. To communicate with the mass, need to know a bit of marketing (includes advertising)-search, social, apps, etc as mentioned above.
So, education these days have changed like it has in the past as mentioned above with the examples of my parents (1 an anaesthetist who graduated from Royal College of Anaesthetists and Surgeons, Ireland while another a pathologist who graduated from Royal College of Pathologists UK). Students do need these devices BUT AGAIN AND AGAIN, they are just tools aided in applying their various fields in various areas (like statistics and mathematics applied in business, engineering, medicines & so forth or even humanities or arts applied in marketing, journalism, visual arts & so forth).
]]>Google searches are done according to its algorithm. Facebook can be used as an information and communications centre as Facebook has Skype, Spotify, Soundcloud (music apps), other apps including Docs app (MS Docs’ reply to Google Docs – cloud computing) while Cue/Greplin and Kitedesk are the right tools for searching not only within FB but also within other apps as mentioned above. Under FB, can choose the pages that the individual loves and not depend on Google’s algorithm (because each individual’s taste including for search differs).
If use right settings and apps including lists which the firm has provided in the last 10 months or so, FB’s potential can be used efficiently; pages, contacts and apps wouldn’t get so cluttered and also posts/ads/comments can be done for free (mostly).
The dying and thriving careers in next 10 years or so in US, Australia and rest of the world can be found under http://edition.cnn.com/2012/08/13/opinion/careers-tomorrow-townsend/index.html (Dying careers and thriving careers: the jobs of tomorrow) and http://www.huffingtonpost.com/2012/02/02/occupations-in-decline_n_1250058.html (10 Careers that are dying out). Traditional retail, manufacturing assembly jobs, postal service workers, office and administrative workers, telemarketing and door-to-door sales are some of the dying careers.
Customer centric approach alone finished in 1980s and Innovative approach took over then. IBM, P&G were the early innovators and then pushed by Google, Amazon, Apple, Salesforce and so on including Facebook.
]]>Vague but exciting was Sendall’s note. Sir Tim was very pleased that the note wasn’t “exciting but vague”!
Chers
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