Is Madrid renaming a metro line as part of a sponsorship deal a good idea?
Madrid have renamed a subway station to Vodafone Sol and plan to rename an entire metro line as part of a corporate sponsorship deal.
Personally I think renaming places changes the culture of place; something well understood by dictators but possibly not so well by corporate marketing people.
Do you think this is a good idea?
Picture of Madrid Sol station courtesy of Zaqarbal through Wikimedia
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Author: Paul Wallbank
Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.
View all posts by Paul Wallbank
Absolutely disgusting. It’s like selling your ‘Sol’ to the devil.