Comments on: Navigating a world of silos

By: Paul Wallbank

Paul Wallbank — Sat, 20 Sep 2014 10:56:10 +0000

I remember a cartoon in the South Morning China Post years back titled ‘phases in a man’s life’ where it showed a guy at each stage of life saying “mine is bigger than yours” until the final pane where two executives are standing at a urinal with one waving his mobile shouting “mine is smaller that yours.”

The tide is certainly towards larger handsets, how much is driven by vendors and how much by the market remains to be seen.

By: Rohit Thomas

Rohit Thomas — Fri, 19 Sep 2014 14:07:17 +0000

2 webinars that might interest all and which are interconnected. 1st by Futorologist and Marketing Consultant would show-Embrace Change and Get Things Going(http://mediacontent.sitecore.net/brightcove.html?video=3752099166001). Four key points there are Speed, Individualism (H2H), Simplicity (like smart phones-Steve Jobs came out with it as a phone but it’s more than a phone) and Connectivity including cross channel marketing/PR and integrated marketing/PR.

2nd, connected to the previous 1 is https://www.brighttalk.com/webcast/5910/119203 (The CMO + Technology Connection). It shows the specifics in integrating the different apps through platforms and the need to use strategies (and that includes couple of landscapes including Marketing Technology Landscape as well as the fact that there are more than 1600+ apps out there within this area). It also shows the need of senior management and leaders coming together to make those strategies including for choosing right tools including integration which also involves both CIO and CMO. And it also shows that these steps are necessary as customers these days are definitely the kings and so to know their needs, it must be even more personalised by using analytics and intelligence (As previous webinar showed, B2B and B2C are out and now it’s H2H). If you need to login to watch it, go ahead as it’s free and they have loads more webinars there for free.

By: Simon James

Simon James — Fri, 19 Sep 2014 06:29:28 +0000

“The key though is miniaturization as devices get smaller and more portable, the potential for technology becomes greater.”

Had to laugh…here’s one notable exception that proves your rule 🙂

iPhone 4 < iPhone 5 < iPhone 6 < iPhone 6 plus

Not a trend I'm overly happy with …. why anyone wants a phone bigger than an iPhone 4 is beyond me.