The tough way to make a smartphone dollar

Taiwanese smartphone manufacturer HTC’s problems show the dominance Apple has of the market

Times are getting even tougher for Apple’s competitors with Taiwanese smartphone manufacturer HTC falling out of Taiwan’s main stock market index after their share price fell 66% over the last year.

Coupled with reports that Korea’s Samsung is laying off ten percent of their workforce, it’s clear the smartphone industry is by no means a license to print money.

Making matters worse for the sector, Apple will be announcing a refresh tomorrow morning which will almost certainly hurt the competition further.

For the marketplace, particularly as one as important as the smartphone market, having only one profitable supplier is not a good thing. The challenge though is for Apple’s competitors to find a way to make a profit.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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