Facebook and its mobile river of gold

Facebook’s revenues show how the service is leading the way in making money from the mobile internet.

It seems Facebook has found its river of gold with the company’s quarterly stock market statement reporting a 57% increase in revenues and a stunning 195% in net profits.

Particularly impressive was mobile sales made over 8o% of the company’s advertising revenue, up from just short of three quarters in the previous years.

For other online services, particularly Google, Facebook’s success on mobile must be galling as they struggle with the shift to smartphones.

How long that growth can continue remains to be seen. For the moment though, Facebook is showing how to make money on the mobile web.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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