The story of how hashtags came to Twitter shows the greatest barrier to the company’s success is its management.
Today Twitter celebrates the tenth anniversary of hashtags.
What’s notable about the story is how Twitter’s management thought hashtags were a ‘nerdy idea’
Twitter has been consistent in ignoring its user community despite every successful feature of the service coming from the platform’s grass roots.
It’s hard not to think Twitter’s greatest barrier to success is its leadership.
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Author: Paul Wallbank
Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.
View all posts by Paul Wallbank
