Paul Wallbank | Paul Wallbank - Communications Professional

How Google Glass can change business and industries

Wearable technologies are more than just consumer devices and promise to change the workplace.

When we talk about new technologies we often focus on the consumer aspects, in many ways the business and industrial applications are far more exciting with a potential to save lives and change workplaces.

This week on my regular tech spot with Ed Cowlishaw on ABC Riverland we explained Google Glass and speculated on what some of the applications for listeners could be.

During the discussion we ranged across the uses we might see for wearable technologies like glasses watches, jeans or even embeddable, vibrating tattoos. With electronics smaller and cheaper than ever, we’re at the stage where putting computers into almost anything is feasible.

Most of the focus around these technologies has been on the consumer aspects, but wearable technologies like Google Glass probably have more immediate uses in industrial applications ranging from transport and medicine across to farming and emergency services.

Emergency services

For emergency services devices like Google glass can be the difference between life and death, first responders at a road accident can quickly evaluate damage and the best course of action for rescuing survivors.

In firefighting, these technologies become incredibly valuable with protective suits being able to warn when conditions are becoming dangerous or the presence of hazardous materials and heads-up displays – which could be a Google Glass type device or a projection onto a firefighters visor – can be monitoring weather conditions, the safety of buildings or the state of supplies.

Police forces are already some way down the path of using these technologies with patrol cars and roadside detectors already monitoring number plates for unregistered and uninsured vehicles. Devices like Google Glass are going to help law enforcement use those technologies, particularly when coupled with facial and voice recognition.

Medicine

The use of wearable technologies in the medical industry is fascinating. We’re already seeing smart dressings that alert nurses and doctors to critical conditions and the increased network of devices is making it easier to monitor patients.

With a Google Glass type device, surgeons and physicians can be receiving real time information on their patients while carrying out procedures and recognition software can help doctors identify the nature of a symptom such as a rash or swelling much earlier. At a hospital triage this can help nurses make quick, life saving decisions as people arrive.

Farming

One of the big frontiers of the internet of machines is the agriculture industry. With projects like Tasmania’s Sense-T monitoring natural resources and smart farm equipment reporting the state of soil and crops, a Google Glass type device gives farmers much more information about the paddock or cattle they are looking at.

Farming is also a hazardous occupation and wearable technologies can also warn agricultural workers of hazards as well as alert family, colleagues or emergency services when a farm worker is in trouble. Occupational health and safety is going to be one of the driving forces for the adoption of these devices.

Transport

Safety is one of the key factors of technology adoption in the transport industry and it’s interesting how quickly transportation agencies and police forces have started discussing banning Google Glass.

While checking your twitter feed or surfing for LOLCats while driving is undoubtedly dangerous, having a heads up display could actually improve the safety of truckers, taxi operators and other professional drivers as they aren’t being distracted from the road by dispatch messages, GPS directions and vehicle warnings.

As monitoring devices, wearable technologies could also help warn drivers or their employer about looming fatigue or illness.

In the logistics field, it’s not hard to see warehouse workers using wearable devices to warn them where robots are or to find stock items deep in the shelves.

Like the tablet computer, it’s easy just to think of Google Glass and other wearable technologies as being solely consumer devices without considering how these devices will change the workplace.

As the internet of everything and easily accessible broadband – both wireless and wired – becomes pervasive we’ll see most industries adopting these technologies making business more efficient and the workplace safer for the workers.

Five actions for disrupted marketers

Brands and marketers can cut through the noise of the modern marketplace with smart story telling.

It’s necessary to tell compelling stories with the aid of big data and smart algorithms McKinsey’s Joshua Goff told a conference in Sydney two weeks ago.

As part of the recent ADMA Global Forum, the head of McKinsey’s Asia Pacific Consumer Marketing Analytics Center spoke of importance of story telling, big data and personalisation for marketers meeting the challenges of today’s connected marketplace.

Goff sees three disruptions to the current marketing industry – a proliferation of channels, a mountain of raw data to deal with and a hyper-informed consumer. These are challenges which businesses and marketers didn’t have to face in previous years.

To counter these disruptions Goff proposes five actions; develop a four screen strategy, build a content supply chain, broaden personalisation, understand big data isn’t just about data and forget your current marketing mix.

Forget your current marketing mix

“Spending on digital media and non-traditional media is soaring,” says Goff. “We’re recommend to some of our clients to double or triple their spending on these channels.”

Goff showed ASICS’ Support Your Marathoner campaign as an example of how innovative marketers can create digital campaigns that look beyond banner ads and popups. Campaigns like this are critical to building advocacy around a brand.

Develop a four screen strategy

The four screen strategy is essential as consumers are changing how consumers behave, something that is going to accelerate as more screens like Google Glass appear on the market.

“If we have multiple screens is it not reasonable to think when you turn on your TV – and I count the TV as a screen – that they see the same information?” asks Goff. “But recognise that different screens offer different experiences.”

Build a content supply chain

One of the key problems for marketers is feeding content to these screens, which means world class editorial teams will be essential to getting customers’ attention.

“Content is going to be king going forward,” says Goff. “Content is going to be a source of competitive advantage.”

In this mix, user generated content is a key factor as well. One of the examples Goff gave was Disguised Lighting, surprisingly a business to business operation which proves that getting fans as advocates is not just restricted to consumer brands.

Personalisation needs to be broadened

“If you give the customer in return, they will give you the information you want,” Goff states. “Start solving your customer’s problem.”

Personalisation is more than just email, it now means delivering personalised goods and configurable services. The physical experience, such as a Japanese vending machines that tailors the drinks available based on the demographic segment the system identifies the customer as being in.

Big data isn’t just about data

Data is worthless without the algorithms and the APIs required to understand and distribute the information. To do this well, Goff sees data scientists and software engineers as critical which means the global race for talent is going to be particularly acute in these areas.

As an example of big data, and cloud computing, Goff showed Sberbank’s lie detecting ATM machine that issues personal loans based up the applicant’s voice patterns. The device brings together a number of technologies to deliver a personalised experience for customers.

“We can’t afford to wait wait,” warns Goff. “There’s a lot of change and it’s complicated but there are successes and we need to start our own stories.”

At the heart of Goff’s presentation is the fact we live in a noiser world and for brands wanting to cut through that noise they have to offer something more than what has worked in the past.

Living in an age of grey boxes

What does modern architecture tell us about our suburbs and society in today’s Australia?

If an era’s architecture tells us about the times, what do today’s houses tell us about modern society and values?

On Sydney’s North Shore lies a collection of old army bases, from the 1980s onwards the military started moving out and some of the land was handed over as national parks, other parts were converted into office parks or cafes while the disused married quarters were sold off to private home builders.

The old stores and administrative buildings have been adapted into artists’ studios and elegant, if expensive, offices. Overall, that’s been a success which has created quite a thriving businesses and creative community.

old army store converted into an art gallery

Many of the colonial officers’ and NCO’s quarters, impressive sandstone and wood structures, have become offices, restaurants or function centres. Although some are still looking for a purpose.

What happened to the functional three bedroom 1960s and 70s brick veneer homes that housed a generation of army brats is less encouraging and tells us much about the times in which we live.

A few of the old post World War II homes remain for Navy families in the still operating, and expanding, HMAS Penguin and these show us the houses that once lined Middle Head Road in Mosman.

old-mosman-military-family-home — 1960s Mosman military home

old-mosman-militrary-family-home-2 — Another old Mosman military family home

These are perfect examples of the functional family homes that covered Australian suburbia during the 1960s and 70s. While nothing exciting or particularly pretty, they were adequate for their task as baby boomers built their families in the post war prosperity.

When they were sold by the Federal government most those modest family homes on Middle Head were bulldozed to make way for the grey behemoths of the 21st Century.

new-grey-mosman-mansion — New grey mosman mansion

Like the Mc Mansions that crowd today’s suburbia, these feature four, five or even six bedrooms with on-suites, multicar garages and games rooms. Just as every child today has to win a prize, every room has to have a plasma TV.

These monuments to the modern consumerist economy triumphantly march along a road that once featured modest homes with gardens, trees and lawns.

In many ways these modern buildings represent the ethos of our time – grey, non-descript, poorly built, overcapitalised and dependent on cheap, never ending debt.

A striking aspect about them is their hostility to the pleasant surroundings and the 1930s mansions that make up most of the street. With their battleship grey, security features and blocky air raid shelter lines they look much more like some sinister military installations than the red brick army homes they replaced.

What’s also notable about these new buildings is many are empty. Some of them are being refurbished, only a few years after being built, and many are undergoing substantial repairs – a testament to how Australian building standards have declined in the past two decades.

Strolling along Mosman’s Middle Head Road its hard not to imagine that if Dorothea Mackellar were writing her iconic My Country poem today, she would have included the lines;

I love a sunburnt country
a land of capital gains

The tragedy for Australia is those old three bedroom houses could have been used by a visionary government to help low income families in Sydney’s increasingly unaffordable suburbs.

However we don’t live in visionary times and government assets today exist to be sold off as quickly as possible to Australia’s rapidly growing rentier classes.

There was little chance those modest housing blocks would become anything more than expensive, over capitalised gin palaces for bankers and the city’s well connected business elite who are never slow to see a coal mine or old military property going cheap.

Architecture tells us a lot about our times and the abandoned Middle Harbour army base is a good commentary on the phases of Australian development through the twentieth Century and the beginning of this century.

The houses also tell how Australians see speculating on overcapitalised property as a safer investment than building the technologies and businesses necessary to prosper in this century. How that will turn out remains to be seen.

What will be interesting is how our great-grandchildren see us and our legacy when they look upon the grey, hostile buildings we built to celebrate our good fortune in the early 21st Century.

Making way for Gen Y in the executive suite

A challenge for organisations is opening the career path for Gen Y managers as baby boomers hang around the executive suite.

One of the great challenges in today’s workplace is how organisations will manage Generation Y entering the boardroom.

Lazy, unfocused and high maintenance are some of the descriptions used by boomers when talking about younger workers, but how much truth is there really in that and how do organisations plan for this generation to take leadership positions?

As part of the recent Sydney EMC Forum, I had a chance to discuss the challenges of managing Gen Ys with social researcher Micheal McQueen and EMC Australia Managing Director Alister Dias.

Like many tech companies, EMC has a younger workforce with around 25% of staff being GenY and Diaz sees global thinking and a fresh, bright approach as some of the advantages younger people bring to the workplace.

“We want to see this grow,” says Diaz. “There’s two reasons for this; one is that energy level, quick learning and adaption to the new world but the other is the shortage of general talent in the market.”

That shortage is an early part of the global race for talent, with Diaz seeing the priority for EMC and other tech companies to develop home grown skills rather than importing skilled workers.

Offering a career

For Diaz’s, one of the great challenges in this race for talent is retaining skilled and motivated Gen Y and Gen X through offering more diverse career options.

Career progression is one of the big problems facing both GenY and X workers as, in McQueen’s view, the baby boomers have no intention of going anywhere as many define themselves by their work so they don’t plan to retire.

“For Baby Boomers their work ethic is their identity,” says McQueen. “Stepping back from a leadership position, or any position in general is a big deal.”

Not working huge hours which is a key difference between baby boomers and their GenY kids and grandkids who don’t wear long hours as a badge of honour.

Language barriers

An area that concerns McQueen is a lack of vocabulary as text and social media messaging has eroded the teenagers vocabulary with average 14 year old today only knowing 10,000 words as opposed to 25,000 in 1950.

“It started off as text speak and it’s gone beyond that now,” says McQueen. “If you have a Gen Y person operating with older workers there’s often a disconnect there.”

The effects of electronic gaming and communications also has created a climate where today’s teenagers have less empathy than those of twenty years ago — McQueen cites a University of Michigan study — this has consequences in fields as disparate as sales, technical support and nursing.

Organisations are going to have to learn to deal with these differences. “In our own organisation we talk about the need to adapt to Gen Y,” says EMC’s Diaz. “Personally I think we have to meet them half-way.”

“We’ve found it difficult to get talent. You really have to do your homework on it.”

Part of EMC’s problem in finding skilled Gen Y workers has been the collapse in university IT course enrolments along with the broader turning away from STEM — Science, Technology, Engineering and Mathmetics — related degrees.

Diaz is quite positive on this and sees the pendulum swinging back towards more technical degrees and diplomas with more younger people taking on STEM subjects. At present though enrolment statistics aren’t bearing this out.

Finding those skilled workers is going to be one of the great challenges for business in planning for the rise of GenY workers, one of the greater tasks though might be getting the baby boomers out of the corner office.

Image of a younger worker courtesy of ZoofyTheJi through sxc.hu

Fighting in the sandbox

The walled gardens of the mobile phone industry aren’t good for users.

The current spat between Microsoft and Google over the Windows Phone YouTube app illustrates the value, and hindrance, of the internet’s walled gardens.

Google’s locking Microsoft Phone users out of YouTube shows the strength of these online empires and when coupled with control of the mobile phone platforms, as Google has with Android, it makes it hard for outsiders to compete.

In one respect, this is corporate karma coming back to bite Microsoft who ruthessly exploited their market position with Windows, MS-DOS and Office through the 1990s and early 2000s.

That doesn’t change the problems facing Microsoft Windows Phone users who want the same access to internet services enjoyed by Android and iPhone owners.

Being locked out of a service because of the product you choose to use is in many ways the antithesis of the internet and challenges the underpinnings of the online economy.

All internet and mobile phone users need to watch how this spat between Microsoft and Google develops, captive markets aren’t good for anyone.

Cutting the middle management fat

Cutting middle management is an imperative for business as markets change quickly.

No-one can say life is comfortable at Cisco when every two years the company engages on a round of job cutting that tends to keep employees on their toes.

While this year’s job cuts are relatively mild – only 4,000 as opposed to nearly 13,000 in 2011 – it’s notable the focus on culling middle management positions.

“We just have too much in the middle of the organization,” the Wall Street Journal reports Cisco CEO John Chambers as saying.

One of the challenges for businesses is become more flexible when markets are rapidly changing. Having ranks of middle managers makes it harder for organisations to respond.

John Chambers and Cisco are reducing their middle management head count to respond to that need. Many other companies are going to have to do the same.

Could advertising have saved Blackberry?

Would advertising have saved Blackberry

Could advertising have saved Blackberry wonders Joyce Yip on the Marketing Interactive site.

Yip cites Samsung’s blanket advertising as one of the reason’s for the Korean brand’s success while Blackberry could only afford a token presence for the new Z10 phone.

While there’s no doubt Samsung and Apple’s marketing muscle has helped them dominate the smartphone market, advertising alone doesn’t explain the dominant brands’ success.

Blackberry was doomed from the moment a business friendly smartphone was released, no-one expected it at the time but it turned out to be the iPhone.

Compared to the iPhone, the Blackberry was woefully underfeatured and once corporate users discovered email wasn’t the only use for a smartphone, the Canadian company’s fate was sealed.

While the Z10 and Q10 phones were well featured devices, they are way too late for a market where Apple and Samsung have most of the sales and take all the profit.

It’s tempting to think advertising and marketing may have saved Blackberry, but the company was overtaken by a fundamental market change which left it stranded.

For a while in the late 2000s Blackberry looked untouchable in the corporate market and no-one would have expected Samsung and Apple to disrupt their position. That’s the real lesson Blackberry teaches us.

Reducing the road toll through the internet of everything

How can the internet of everything reduce the road toll?

How can modern computer technology cut the road toll?

Transport for NSW’s John Wall spoke last week at Cisco’s Internet of Everything presentation in Sydney about some of the ways the connected motor car can reduce accidents.

John’s presentation comes from personal experience, having being a volunteer for nearly thirty years at his local State Emergency Service brigade where he was often among the first responders to local vehicle accidents.

Some of the improvements in technology see the road toll falling as people travel less because of remote working, teleconference and business automation. Many of the applications though are built into the vehicles, street signs and the roads themselves.

Finding the safest route

John’s first suggestion for improving driver safety is having navigation systems sourcing traffic, weather and other information to suggest the best route for the driver. An intelligent system may also modify the recommended journey based on the experience of the driver and state of the vehicle, such as the tyre conditions.

Watching the eyes

Fatigue kills and all of us have driven when we were really too tired to be behind the wheel.

The first in car technology John discussed is facial recognition technology that detects when drivers are fatigued. Tying this feature into the vehicle’s entertainment system with a stern aviation style “PULL OVER – YOU ARE TIRED” warning could well save hundreds of lives a year on his own.

Connected road signs

One of the underpinning factors of the internet of everything is cheap computers and transmitters embedded into almost anything. Road signs and sensors talking to cars could help reduce driver errors such as entering curves too fast.

Those signs can also be plugged into weather conditions so if there’s ice, fog or rain then the car can be told of the hazards ahead.

Going on the grid

Signs are not the only devices that could be talking to each other, vehicles themselves could be talking to each other. Should one car hit a slippery or soft patch on the road, it could tell following vehicles that there’s a problem ahead and respond accordingly.

That technology too could help traffic planners and road authorities, as data on traffic speeds and road conditions feed into their databases it becomes easier to identify black spots or road design problems before lives are lost.

Helping the first responders

A wrecked car or roadside sensor can also help those first responders attending an accident. The vehicle itself could transmit the damage and give rescuers valuable, time saving information, on the state of the occupants.

Similarly, the system could also warn emergency services such as hospitals and ambulances of the injuries likely and what’s needed to treat the injuries on site, in transit and at the casualty ward.

Importantly, a smart vehicle can also warn those first responders of potential risks such as live air bag gas cylinders, car body reinforcements or high voltage cables as they attempt to free trapped occupant from a wreck.

The rescuers themselves may be wearing technologies like Google Glass that help them see this information in real time.

Bringing together the technology

As Kate Carruthers points out, the internet of everything is the bringing together of many different technologies – wireless internet, cloud computing, grid networks and embedded devices all come together to create a virtual safety net for drivers.

By the end of this decade that we will all be relying on these technologies to help us drive. Which means we might find our licenses start to be endorsed for the level of technology in our vehicles, just as we used to have to get qualified to drive a car with a manual transmission.

Concluding his presentation, John Wall told the story of Jason, a cyclist from his town who was killed in a road accident and left a young family. In his slide he showed Harry, Jason’s young son, playing with the flowers on his father’s memorial.

“I hope for Harry is that when Harry learns to drive that things will be different on our roads and things will be different because we are all connected,” said John.

It’s a strong reminder of the real human opportunities and costs when we adopt new technologies.

Car crash image courtesy of jazz111 through SXC.HU

Cranking up the phone wars

Can Apple recapture its mojo with the next iPhone?

According to All Things D, Apple will be announcing their next iPhone on September 10.

With Samsung and Android phones steadily chipping away at Apple’s market share, it’s an opportunity for the company to recapture some of the brand’s allure after the passing of Steve Jobs.

The market will be expecting a stunning announcement. Should the company disappoint, the pundits will be calling the end of Apple’s dominance and we can expect the firm’s share price can also expect to get further punished with it already down 35% from the $700 peak of a year ago.

What Apple’s announcement will do is trigger another round of the phone wars as we approach the Christmas buying season. It might be a good time to buy a phone.