Author: Paul Wallbank

  • Your own little part of the internet

    Your own little part of the internet

    Five years ago I did a presentation describing how a website was essential for every business’ online strategy.

    The Business Cornerstone was delivered at the time where many advisers proclaiming Google Places and Facebook as adequate for building an internet presence.

    Over time, the importance of having your own domain and website has been proved as different platforms have messed users around with changing terms, arbitrary rulings and often simply closing down services.

    The importance of doing things your own way was underlined yesterday with the announcement by Medium, and Twitter, founder Ev Williams that the company is restructuring and shouldn’t be considered a publishing platform.

    For those who’ve published pieces on Medium that the service is not a publishing platform would have come as a surprise given the company has spent the last 18 months encouraging people to contribute to their site.

    That Medium is pivoting into something else – a Facebook, an Instagram or a Google Plus – shouldn’t be surprising but once again it illustrates the interests of this services are not necessarily the same as yours and when they conflict it’s your interests that will come off second best.

    While platforms like Medium, Facebook and LinkedIn are useful for distributing your message, the best long term online presence you can have is your own website. It’s a lesson those who rely on free third party services keep having to learn.

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  • Creating a false divide between startups and small businesses

    Creating a false divide between startups and small businesses

    “We aren’t small businesses” cries Tank Stream Ventures’ Managing Partner Rui Rodrigues in Business Spectator yesterday.

    Rodrigues’ point was tech startups have a very different set of needs to the local small business. “Bob down at the corner shops has been there for 10 years, and he’ll be there for another, he might sell milk, or office chairs, or even fix your watch,” he writes.

    Technology startups on the other hand “have ambitions to become big companies, global empires. They are high-growth technology businesses and they are working on goods and services that you might not yet know you need.”

    Silicon Valley’s greater fool model

    Rodrigues’ comments come from the Silicon Valley Greater Fool mindset where the end game for investors is to flip the business to a bigger company or make out like bandits in a stock market listing. Under that model profitability doesn’t matter, “too early is considered a deterrent for investors looking at a business.”

    Not making a profit is fine for a company promising unlimited future growth to the market or a flipper based on finding a greater fool but for most startups those lack of returns see all but a few spectacularly successful ones shrivel away as the company’s funds exhaust before the founders achieve their objective. For Bob the locksmith who doesn’t have a fall back option of returning to a management consulting job, he needs the income.

    What’s more fallacious in Rodrigues’ piece is the idea today’s tech startups themselves will be great employers themselves. Even the successful ones haven’t proved to be job generators in the way traditional business have been.

    For the traditional small business sector the risks aren’t insubstantial either as the majority of proprietors will barely make a living while risking their assets, time and often health – something understated by the motivational writers urging people to quit their jobs and prove themselves.

    A lack of capital

    For both the startup community and the small business sector the real challenges lie in being undercapitalised. Most startups will fail because of insufficient capital while the majority of small businesses never quite reach their potential because they lack the funds required to invest in the proper tools.

    Much of this comes down to banks retreating from small business lending thanks to the ill thought out Basel rules that treat home mortgages as almost risk free which has discouraged any form of finance not backed by residential property.

    In fact many of the challenges facing traditional small businesses such as high rents, unnecessary regulation and high labour costs are as much a problem for the thirty something renting a desk in a tech incubator as they are for 55 year old Bob who’s been running the local locksmiths for the last twenty years.

    Misdirected government

    Silly schemes like the Australian government’s depreciation scheme aren’t addressing this problem, indeed the Abbott administration’s intention is to provide a brief sugar hit to the nation’s GDP as small business owners buy new laptop computers and toolboxes. It does nothing to address the uncompetitiveness of Australian business or its attractiveness to local investors.

    That Rodrigues wants to create a schism between the tech startup community and the small business sector is regrettable, it only confirms in many people’s minds that technology is for geeks and not ‘ordinary people’.

    In truth a nation’s business community needs a level playing field, one that doesn’t give preferential treatment to one form of activity over others – be it property speculation, tech startups or dog walking franchises.

    While there are genuine differences between the startup sector and the small businesses community – in the same way there are differences between Bob’s locksmiths, Jane’s cafe or Sarah’s dog walking franchise – there is need for businesses divided in asking for equal and fair treatment from government, banks and large corporations.

    Having a united voice for all entrepreneurs, however modest their ambitions, is far more important than single groups pleading for special treatment.

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  • Changing hospitality and search

    Changing hospitality and search

    Urbanspoon was one of the original restaurant review sites and it was a good resource for figuring out was good in an unfamiliar neighborhood.

    Over time it fell behind and became irrelevant as other sites took over and it was neglected by its owners.

    Now it’s been taken over and will be shut down by Indian startup Zomato.

    The hospitality industry is tough and complex, something that’s not getting easier as keen young startups from unexpected places are entering the market.

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  • Windows 10 release date announced

    Windows 10 release date announced

    Possibly Microsoft’s last big operating system release, Windows 10 will be available on July 29 the company announced today.

    The product, which will be a free upgrade for Windows 7 and 8.1 users, has an OEM price tag of $109 for the home edition and $149 for the professional version according the Newegg website.

    For Microsoft, the race will be on to get Windows 10 onto as many devices as possible to meet its ambitious targets. How it goes with phones and Internet of Things devices remains to be see.

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  • Business in an age of data abundance

    Business in an age of data abundance

    I’m preparing a corporate talk for next week on the changing economy and one theme that sticks out is how the Twentieth Century was defined by cheap energy and physical mobility as mains electricity and the internal combustion engine became ubiquitous and affordable.

    The picture accompanying this post illustrates that shift, Sydney’s Circular Quay a hundred years ago was just at the beginning of the automobile era. The previous fifty years had bought trams, the telegraph and reliable shipping but the great strides of the Twentieth Century were still to happen.

    At that stage the steam engine and advances in electrical transmission had bought reliable power to the masses, although it was still expensive. What was to come over the next fifty years was that energy was about to become cheap and abundant. That drove the suburbanisation of western societies and the development of industries around the availability of cheap power and a mobile workforce.

    At the time though information was still expensive, the control of broadcast networks by a few license holders and print operations by those who could afford the massive costs of producing and distributing magazines or newspapers made data difficult to get and worth paying for.

    Today we’re at the start of a similar shift in information; it’s no longer expensive or difficult to obtain.

    What that means for the next thirty years is what industries will develop in an economy where information is basically free and ubiquitous. Just as cheap energy created the consumerist economy, we’re going to see a very different environment in an age of cheap data.

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