Author: Paul Wallbank

  • Posting without permissions

    Posting without permissions

    A client of mine once had a angry worker scream at him when she found out he’d posted photographs of all his staff on the company’s website.

    “My ex is a psycho, he doesn’t know where I live or work. If he finds this, he might come around here and kill us all,” she cried.

    The photos went down immediately and Kevin made sure he got explicit consent before he posted any details of his staff onto the website.

    It was a valuable lesson on why you shouldn’t just post people’s details online without first asking them. We all have reasons why we’d like to keep certain facts out of the public light.

    A Texan gay choir’s organiser posting the details of members onto Facebook is another reminder of why it’s a bad idea to put someone else’s details online without asking them first.

    For two members of the Queer Chorus at the University of Texas, having their sexual orientation pasted on their Facebook feeds caused terrible damage with their families and it should serve as lesson to every manager, business owner or community group leader that this stuff matters.

    One of the worrying features with Facebook is how other people can add you to groups without your permission – almost certainly a recipe for misunderstanding and mischief.

    What’s even more unforgivable with Facebook’s conduct is the privacy settings for those groups overrides an individual’s own privacy settings.

    As one of the victims said in the Wall Street Journal of when his father saw the status update, “I have him hidden from my updates, but he saw this,” she said. “He saw it.”

    So even though both the individuals had chosen to lock their profiles away from public view, Facebook and the organiser of the group decided they knew better.

    We shouldn’t let the administrator of the Facebook off the hook on this lapse, Christopher Acosta decided to make the group open and public. “I was so gung-ho about the chorus being unashamedly loud and proud,” he’s quoted as saying.

    That’s nice when you have a tolerant family and you’re from a liberal community but for others that ‘transparency’ can lead to damaging family relations for years, if not lifetimes. In some communities the consequences could be far worse.

    “I do take some responsibility,” says Mr Acosta. Which is a nice way of accepting you might have screwed somebody’s life up by doing something you didn’t understand.

    Ultimately responsibility lies with the person who presses the button which causes the email or status post to be published. In this case Christopher Acosta was responsible.

    To be fair to Mr Acosta, the ability to add people to Facebook groups without their permission is a deeply flawed as are those groups’ setting overriding an individual’s privacy preferences.

    Facebook have to understand there are real life consequences to ‘transparency’ which can ruin careers and even cost the lives of people. The damage to families and communities can be immense.

    Coming from a secure upper middle class white background, Mark Zuckerberg probably doesn’t quite understand the risks his company’s policies pose to people in vulnerable situations, hopefully some of his older and wiser advisers will explain why ‘transparency’ and ‘openness’ are not always a good idea.

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  • Robert Kiyosaki and the end of the debt era

    Robert Kiyosaki and the end of the debt era

    Financial guru Robert Kiyosaki’s company going into bankruptcy last week marks the fitting end of the late 20th Century’s debt binge.

    The book which propelled Kiyosaki to the best seller list, Rich Dad, Poor Dad was the bible of the flipper generation – much of the advice revolved around the tactic of putting as little money as possible down on an appreciating appreciating asset and sell for more than you owe the bank.

    Advice like this was perfect for era of easy credit and cheap money and many of those who followed Kiyosaki’s advice, and that of many other get rich gurus, made money during the 80s, 90s and early 2000s.

    In 2008 that party stopped and despite record low rates it’s become much harder to make money through speculation and the few who do are only doing so because of government intervention, which in itself is ironic given many of these people are quick to spout Ayn Rand, free market beliefs.

    Kiyosaki’s company’s bankruptcy, while not directly due to failed property speculation, marks the end of an era. Hopefully it also marks an era where real investment and building productive businesses are the keys to wealth and fame.

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  • Playing in the big boys’ sandpits

    Playing in the big boys’ sandpits

    The Cool Hunter is a site whose mission is to “select and celebrate what is beautiful and enduring from all that is sought-after in architecture, design, gadgets, lifestyle, urban living, fashion, travel and pop culture.”

    In posting cool stuff they find on the web, Cool Hunter always runs the risk of copyright infringement complaints as people have the unfortunate habit of slapping images up onto the Internet without permission from the rights holders.

    Last August Cool Hunter’s founder Bill Tikos found the site’s Facebook account had been wiped for ‘repeat copyright infringements’ without warning or recourse.

    Anybody following this site won’t be surprised to read this – an exposed nipple can get you thrown off Facebook faster than you can say “New Yorker cartoon” or “it’s only a porcelain doll, for chrissake!” – so one can only imagine the paroxysms of rage that alleged copyright infringement sends Facebook’s puritan bureaucrats into.

    It’s not just nipples at Facebook though, thousands of small traders have seen their accounts arbitrarily suspended on sites like eBay and PayPal.

    Google too are quick to suspend businesses from their local and search services without warning or recourse. Usually business owners only notice they’ve been locked out when they log into their control panels only to find a terse message that their account has been suspended.

    What usually follows is a Kafkaesque tale of trying to understand exactly what they’ve done wrong and how to get their accounts reinstated. In some cases the businesses get cryptic messages saying their accounts are still in breach while others get no response at all. In a few examples, the offending page goes back online only to be shut down again a few days later.

    Rarely does someone in this situation find a calm, helpful voice to explain exactly what they have done wrong and how to fix it.

    This hostile attitude is a result of the “hands off customer service” model of web 2.0 companies and it’s their biggest achilles heel as, paradoxically, customers and users take to social media to complain about bizarre and arbitrary account suspensions.

    For some, like Cool Hunter, it’s a monumental pain and loss of a valuable platform while many of those small eBay and PayPal traders may have thousands of dollars tied up in suspended accounts they can’t access.

    Unfortunately this uncertainty is the cost of doing business on social media sites and it’s one of the reasons why owning your own business website is essential.

    When you choose to use one of these service, understand you’re playing in the big fat kid’s sandpit and you risk him throwing a tantrum and chucking your toys out of the playpen.

    Simply put, don’t base your business on Facebook, don’t keep all your money in PayPal and always have a plan B.

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  • Digital fish and chip wrappers

    Digital fish and chip wrappers

    Instapaper founder Marco Arment’s latest creation is The Magazine, an attempt to meld ‘medium length’ journalism with tech writing.

    Instead of being a technology magazine, it’s about things that interest geeks. As Marco says of his new publication;

    Rather than be limited to technology, its topics appeal to people who love technology.

    The Magazine is one of the many experiments to figure out how to make journalism pay now the model of reportage pigging backing on the advertising ‘rivers of gold’ is over.

    Marco goes through the rationale behind the project in his forward to the first edition, where he lays out what The Magazine offers and what it doesn’t. The basic philosophy is to have a clean interface just like Instapaper, no advertising and no video.

    That’s a brave call which makes The Magazine reliant on subscription income, as is tying the project’s revenues to those of Apple’s Newstand distribution channel for e-magazines as it holds the publication hostage to one of the Internet’s empires.

    What stands out to a lot of us in the tech media is the ambition to change the medium. Matthew Panzarino writing in The Next Web makes the point;

    The focus on the ‘macro’ vs. the ‘micro’, on articles of lasting value and subject matter, rather than the fleeting ephemera of the tech carousel. I write between 5 and 9 articles a day on average, and many of them have a half-life of a few hours unless someone goes searching for a very specific topic at some point in the future. That’s the nature of the beast when it comes to covering the rapidly moving world of tech, but a periodical needs to operate differently, to work outside of that narrow envelope, if it’s going to work.

    Nine articles a day is hard work and it’s questionable that anyone reads these pieces closely or really cares about them. It’s all grist to the new media mill which values quantity over quality, preferably with SEO friendly keywords.

    This ‘content’ is the modern day digital fish wrapping of the 24 hour Internet cycle. Most of this posts could be easily replaced just by publishing the vendor’s media releases many of the stories are based upon.

    While it would be tempting to say this is a problem with online tech journalism, it’s a problem across the media which is made worse by syndicating content or just getting digital sharecroppers to donate their time and work.

    Prior to modern food handling rules British fish and chip were wrapped in yesterday’s newspapers, hence the saying “today’s news wraps tomorrow’s fish.” It was a saying intended to imbue journalists with a sense of humility about their trade. It didn’t always work.

    Today, we’re churning out the modern digital equivalent to a largely disinterested audience. The Magazine is an attempt to do something better.

    Regardless of whether Marco is successful or not with his project we can do better than what we’re currently doing.

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  • What are businesses thinking about?

    What are businesses thinking about?

    Last night the Sydney Business Awards honoured the city’s best enterprises at a gala dinner where a whole group of great businesses were acknowledged for their great work.

    The awards were the result of a three month process where the public voted on several hundred businesses to determine ten finalists in each category. The finalists were then evaluated by judges for each category. I judged the Online Business group.

    The Events Agency who organized the awards today sent me a word cloud taken from the winners’ entry forms. This illustrates what the entrants were talking about in their submissions.

    A wordcloud of the Sydney Business Awards winners entries
    The word cloud of the Sydney Business Awards winners’ entries.

    Staff is the biggest issue for businesses, followed by the two instances of ‘increase’ caused by one having a capital and the other not. If we combined the two instances ‘increase’ would probably be the biggest word.

    Given training is one of the other big words we can see the real challenge is training up staff. Marketing and funding also figure prominently.

    While basic and from a very narrow survey base, that word cloud gives us some ideas of what worries business owners and a base to start answering those challenges.

    The word cloud also explains why education, training and industrial relations are such important issues to the business community which is something both politicians and the media should consider.

    Overall the quality of the businesses entered into this year’s awards was terrific. In the online section I really struggled to separate the great finalists and there was very little between Appliances Online who won the category and the two runners up.

    What’s also interesting is how many of the finalists in other categories had strong online presences, illustrating how the web is important for all businesses.

    Congratulations to all the entrants and particularly Climate Friendly who not only won the main Business Award but also the Sustainability and Environmental awards. Glebe Medical Centre was the winner of the Small Business Award and the Healthcare and Fitness category.

    For those who didn’t win this year, it’s worth entering next year as good businesses only get better with time. Hopefully we’ll see your business or vote next year.

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