Category: advice

  • The business of business

    Shortly after World War II, with the coming of the airlines and the US interstate highway system, American railway owners misunderstood they were in the transportation business, not the railway business.

    As a consequence, they missed the opportunities to get into the new markets and most of them died.

    This is true today as new technology and changed economic circumstances batter old, established industries.

    Newspapers for example are not in the newspaper business, they are in the news business and fixating on paper as the medium to deliver that news leaves them struggling to adapt in a world where the main source of news is increasingly the Internet.

    We see a similar thing with telephone companies wedded to their old copper networks or car manufacturers building fuel guzzling road yachts.

    Recent comments by Rupert Murdoch about charging for content along with Associated Press’ attacks on Google show how the traditional channels are struggling.

    This trend is bigger than news or media organisations, the developing communication channels using mediums  like Facebook and Twitter are going to challenge many organisations and change the way business is done.

    Business is far more open and transparent, good and bad reviews of your organisation travels further and faster than before.

    Your employees, contractors and customers are communicating in channels outside your control.

    That’s just in the communication field. The changed economic environment means even more challenges to established businesses.

    So the question is what exactly is your business? Which of your customers’ needs does your business fulfil?

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  • ABC Nightlife June 2009

    abcbanner_localThe July Nightlife will look at whether you should worry about the upcoming Windows 7 on Wednesday July 15.

    We’ll be live across Australia on ABC Local Radio. Show starts at 10pm and we’ll be taking questions from around 10.30. Call in early.

    Tune in through your local ABC station or stream online through the Nightlife website

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  • Would you like Wi-Fi with that?

    Thanks to a series of unfortunate events, I had to rely on wi-fi hotspots for internet access last weekend.

    One of the things I quickly discovered was McDonald’s restaurants are a good bet for a reliable connection. As somebody who rarely goes into fast food chains, it was interesting to notice how offering free wi-fi has changed McDonald’s customer base.

    When I was a uni student, it wasn’t the done thing to be seen in a Maccas. Sydney Uni students used to hide upstairs in the Broadway outlet so passers by wouldn’t see them enjoying a guilty burger.

    Things have changed.

    Sitting in the Melbourne McDonald’s last Sunday night I was surrounded by young people using their laptops; in turn this had attracted their friends, and the place has become a gathering spot.

    While they probably aren’t spending that much in the way of fries and burgers, they were giving the store a buzz at the time when it probably wouldn’t have been that busy.

    The thing that intrigues me is how McDonald’s is now viewed by a group who – having grown out of Happy Meals and the kids play area – were probably not that likely to think of a fast food chain as a destination.

    So rather than losing this age group and demographic, Maccas is re-engaging with them on another level. It’s also making it almost respectable for middle aged businessmen to be found sitting in them with a guilty container of French fries.

    I see two lessons for other businesses from what McDonald’s is doing – the first is not to fixate on the short term bottom line. The people coming into their restaurants may not be buying much right now, but this move is positioning the chain for the long run.

    The second is McDonald’s executives are thinking about how technology can help them.

    Many executives seem to be proud of their almost wilful ignorance of all things technology and what it can do for their businesses. Maccas has shown how to take tech and use it to its own advantage.

    It’s thinking outside the box that separates the business that will thrive from those who will struggle in this period of great economic and technological change.

    How are you thinking outside the box? Have you given any thought to how you can adapt new technologies to meet your customers’ needs, and position your business with tomorrow’s markets?

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  • Buying a new computer

    This article originally appeared in Smart Company.

    After discussing tech purchases my Smart Company column two weeks ago, a few readers have asked what they should be looking for in a new computer.

    The answer, like everything in IT, is “it depends”.

    While computers are a tool, they are unique in their flexibility, and every user has different needs. So these suggestions are based on pretty generic use – if you have a specific application, or you’re a high-end user, then you really need to make sure your system meets your requirements.

    CPU

    Some people obsess about chip speeds and processor specs. The ugly truth is it barely matters for most users. Don’t sweat all the CPU mumbo-jumbo and leave the “front side bus” penis envy to others who don’t have work to do.

    Hard drive

    If you are connecting to a network, hard drive space isn’t critical. For a desktop computer, 320Gb drives are the standard entry point, and 160Gb for laptops. If you are running a home office or you handle lots of media files, then 750Gb or a terabyte (1000Gb) may be the way to go.
    If you are considering netbooks then you will find hard drive space is far smaller, with as little as 9Gb; this is OK if you intend to store files on network servers or out on the internet cloud.

    Memory

    This is the easy bit – the more memory the better. All good value systems come with 2Gb and an upgrade to 4Gb is money well spent.

    Graphics card

    Video capacity is where cheap systems fall down. Many entry level systems use “shared memory” where the video system shares the work with the CPU. These systems perform dreadfully on Windows Vista and struggle to support higher resolutions.
    Spend the extra and go for a video card with at least 256Mb of RAM. Many units have the option of going up to 512 and 764Mb, although I’d prefer to spend the money on system memory before video cards. Your view might be different to mine though.

    Monitor

    On desktops, the bigger the better. Go for a 20″, 22″ or 24″ monitor. Get two monitors and you’ll see office productivity soar.

    Portables are a different kettle of fish. Personally I love the compact 7″ netbooks for their weight and size, but many people prefer 15″ screens. When choosing a laptop, you need to make a compromise between price, screen size and weight that meets your needs and budget.

    Optical drives

    DVD-R/W is still the way to go. You don’t save much by leaving the writing function out, and being able to burn disks from your system is handy. Ignore BluRay as it remains expensive with little take up in the market.

    Networking

    Some real cheap and nasty machines may still have 100Mbit ethernet. Avoid these like the plague. If it doesn’t have a gigabit ethernet don’t buy it.

    Similarly, all laptops have wireless capabilities and the 801.11g standard (54Mbit) is the norm. Most laptops now have some version of the newer 801.11n standard, but keep in mind the final 801.11n standard won’t be released until the end of this year.

    Warranties

    Three years is the only way to go; don’t consider otherwise. If the computer is mission critical, a same day warranty makes sense, but most businesses go for next business day service to balance cost against reliability.

    Mac or Windows

    Whenever a SmartCompany blogger wades into the Mac versus Windows argument, Amanda Gome is delighted with the increased site traffic until the server melts down and the death threats start arriving.

    Suffice to say, you should use whatever works best for you. It’s your equipment and your business, and no-one else has the right to tell you whether Microsoft, Linux or Apple are better.

    Price

    Overall, a good business computer to these specs will come in around $1500 for the desktop and $1800 for a portable. Add another 25% for Apple equipment, although the lifetime cost of ownership is around the same for Apple and Windows-based PCs.

    That’s a rough idea what to look for when specifying computer systems for your office. Have a good look at your needs and budget and you should be able to find some good bargains to help your business work better.

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  • ABC 702 Weekends: How to run a sustainable computer

    This Sunday Simon and myself will be looking at how to run computers in an evironmentally friendly and sustainable way.

    Tune in at 702 on your AM radio or stream us online from the ABC Website.

    Your comments and questions are welcome so call in on 1300 222 702 or SMS on 19922702.

    More information on our LinkedIn page.

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