Paul Wallbank – Brilliant Communications

Category: Future of Work

Posts relating to changing employment and the future of work

  • Creating a new class of worker

    Creating a new class of worker

    With the ‘sharing economy’ becoming more widespread and freelance workers possibly being the norm in the future, the question of how are they defined arises.

    The simple answer is they become contractors after the California Labor Commission ruled for an Uber driver in a dispute over expenses incurred on the job. However it’s still possible that the level of control many of these services exert over workers may see many defined as employees.

    For the ‘sharing economy’, the definition is important as the business model depends on shifting all the costs onto the contractors and customers. The service, like Uber and AirBnB, is only there ostensibly as a platform to match buyers and sellers.

    Buzzfeed’s Caroline O’Connor suggests a third definition of worker, a ‘dependent contractor’. Under this category contractors would receive social security benefits, insurance and other features of permanent employment with the flexibility of being on call.

    In many ways O’Connor’s suggestion is similar to the national insurance schemes of many European countries where workers contribute towards their eventual retirement or for the benefits they may receive should they be unfortunate to become sick or unemployed.

    While the suggestion is worthwhile, it’s still not hard to see how the ‘sharing economy’ companies would want to put their contractors in whatever category reduces their costs and risks.

    The discussion about workers’ protection and social security benefits needs to be had as we enter a period of economic change not dissimilar to the 1920s or late nineteenth Century where work patterns changed and there was substantial dislocation.

    As the 1920s saw the start of concepts like unemployment and sickness benefits, we will need new employment and social security concepts develop to cater for the new economy and modern workforce.

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  • A generation free of poverty and labor

    A generation free of poverty and labor

    How will the future workforce look? A report by Australia’s Committee for Economic Development seeks to give a picture of how employment might look at the end of next decade.

    Australia’s Future Workforce is a weighty tome covering the current structure of the nation’s economy, its trends and the factors affecting employment over the next two decades.

    The report makes it clear the economy will be very different observing 40 per cent of Australia’s workforce, more than five million people, is likely be replaced by automation over the next twenty years.

    In the opening chapter, Reshaping Work for the Future, Professor Lynda Gratton of the London Business School describes the share of the future workforce where roles are more specialised and automation increasingly takes over less complex jobs.

    An important aspect Professor Gratton also flags is the aging population which in a rapidly changing economy will require frequent retraining.

    From a technology perspective Professor Hugh Bradlow, the Chief Scientist of Telstra, suggests the workforce will be more mobile and employed in fields less amenable to computerisation involving skills like social intelligence, creative talents and social intelligence.

    Those without those skills are deeply at risk with Bradlow being the first in the report to cite the likelihood that two fifths of the workforce are at risk of losing their jobs.

    Bradlow concludes his analysis with the observation that if we work to satisfy our basic needs then machines looking after these requirements free up the workforce to address higher intellectual pursuits.

    Rethinking management

    Belinda Tee and Jessica Xu, both of IBM, agree with Bradlow that technologies like IBM Watson will help skilled workers like doctors and teachers deliver their services more efficiently.

    Xu and Tee suggest change in the workforce will need to start at the top with managers needing to enhance collaboration within the organisations and build diverse teams working on open data.

    A two speed economy

    How the effects are distributed across the workforce is probably one of the most important aspects of this report with a team from the soon to be abolished National ICT Australia mapping the regions that will be most affected by automation.

    The news for many of the country’s regions is not good with the survey finding workers in most areas have more than a fifty percent chance of losing their jobs to automation.

    NICTA’s bad news for the regions ties into a recent PwC report that found Australia’s economic power has been increasingly concentrated in the nation’s capital cities.

    A mixed future

    In many respects the CEDA report is disappointing, while it flags many of the issues facing today’s workforce and the forces shaping it, the survey doesn’t identify the industries and occupations likely to benefit.

    Despite not stating the growth sectors, the report’s overall view of the future workplace is optimistic as Telstra’s Hugh Bradlow says: “The change could result in a new generation free of poverty and the burden of labor, thereby unleashing the next wave of human innovation and creativity in directions we can never imagine.”

    This may be the case but the to achieve that will require, as the report later suggests, a new social compact.

    It’s building that new social compact which could be the greatest task ahead of us.

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  • Rewriting the Silicon Valley playbook

    Rewriting the Silicon Valley playbook

    Silicon Valley’s lean startup model may not be relevant to most regions warns writer and entrepreneur Steve Blank.

    The lean startup model is based on getting the minimum viable product into the marketplace and should users be enthusiastic seeking investor funding to develop the business further.

    Guy Kawasaki described this in an interview last year where he described the minimum viable valuable product idea of getting the most basic service to market at the lowest cost and then getting users and investors on board.

    However it might be that model only works where “startup entrepreneurs have full access to eager and intelligent business customers, hosts of industry angels and venture capitalists with money to burn,” reports Canada’s Financial Post.

    Blank came to that conclusion on a trip to Australia where he met with sports tech startups: “Meeting with a coalition of entrepreneurs in the tech and sports space, he realized the lean startup framework didn’t account for the vagaries of local economies. Australia sports-tech entrepreneurs trying to scale their businesses would find that their major customers are in the U.S., halfway around the world. And unlike most Valley startups, the Aussies would need to source manufacturing expertise — which means budgeting for several trips to China.

    The problems facing Australia’s entrepreneurs probably extend further as the nation’s investors are notorious risk averse and the high cost of doing living means the burn rates for startups are much harder.

    Blank’s recommendation is any region looking at establishing a startup community should identify its own strengths and advantages then build its own playbook.

    That it’s difficult for other regions to copy Silicon Valley shouldn’t be surprising, since the start of civilisation each industrial or trade hub has risen and fallen on its own strengths and weaknesses.

    We can be sure the next Silicon Valley – be it in the US, China, Europe or anywhere else in the world – will have different strengths than the Bay Area today.

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  • Let the algorithm do the investing

    Let the algorithm do the investing

    Investment advisers could be the next occupation to face automation reports Bloomberg Business with the prediction two trillion dollars worth of investment funds could be managed by computers by the end of the decade.

    An important aspect of the change to computerised investment advice is the reduced fees that makes professional knowledge far cheaper and more accessible.

    The downside, as Bloomberg points out, is that there may be fewer investment advisers enjoying corporate hospitality and conventions in future so there may be other industries feeling the job losses too.

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  • The sharing economy’s wobbling wheels

    The sharing economy’s wobbling wheels

    Ride service Uber had a setback last month when the California Labor Commission ordered the company pay one of its drivers, Barbara Ann Berwick, over four thousand dollars for expenses.

    For sharing economy services like Uber this is a problem as their business model depends upon shifting all the costs and as much of the risks as possible onto contractors.

    Should the ruling set a precedent the economics of these services start to look shaky and could even challenge the shifting of risks to users and contractors.

    Take away the new age romanticism spouted by some over services like Uber, Freelancer and 99 Designs and there’s a ruthless business model that minimises costs and risks, that low level of overheads is why these companies have been so successful in attracting investors.

    For the workers, carrying the costs and the risks isn’t such a good deal. “If you work it out,”Barbara Berwick said, “if I didn’t get compensated for expenses, I’d be working for less than minimum wage.”

    While the ruling makes life less precarious for drivers like Berwick, it may curb the enthusiasm of the investor community for the sharing economy.

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