Category: old media

  • Poor journalism and social media

    Poor journalism and social media

    Brother’s plea shows up online failings crows the Sydney Morning Herald over social media’s role in misidentifying the perpetrator of the Sandy Hook school shooting.

    The problem for the SMH is that social media wasn’t responsible for the story. As the Washington Post reported, CNN and various other outlets misidentified the shooter as his brother who had to take to social media to correct the record.

    For the mainstream media, the Sandy Hook shooting was not their finest hour; not only did they misidentify Ryan Lanza as the shooter, but they mistakenly reported his mother had worked at the school. When the Daily Mail does a better analysis of the story than many outlets, you know something is wrong.

    Something is certainly wrong at Fairfax as the cutting of resources results in the Sydney Morning Herald being three days behind the story and factually wrong on key aspects – not to mention adding a smug headline that is embarrassingly incorrect.

    While the writer of the SMH article should be held to account for sloppy work and poor research, the real responsibility for this embarrassment lies with the paper’s editors and management who should be ensuring what appears under the masthead is accurate and reliable.

    Both The Age and Sydney Morning Herald are essential to the fabric of their respective cities, this story is a good example of the important role the SMH has in shining light on the arcane dealings of the city’s business community. Fairfax can, and should, do far better than a poor, badly researched story on social media.

    Ironically, the mis-identification story quotes media academic Julie Posetti as saying “anyone with an internet connection could now contribute to and comment on the breaking news cycle without going through the filters of the traditional media.”

    At Fairfax, those filters are broken with the breathing space from selling its New Zealand digital operation, the company’s management has an opportunity to fix their credibility problem and focus on its core business.

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  • Are bloggers immune from the law?

    Are bloggers immune from the law?

    Last week Lord Justice Leveson of the British inquiry into the culture, practice and ethics of the press gave his first public speech since handing down his report to the UK Parliament.

    In this speech, Lord Leveson claimed that bloggers and social media users have an advantage over traditional media channels because they don’t respect the law. This is nonsense and detracts from the importance of the UK inquiry.

    Speaking to the Communications Law Centre in Sydney last Friday, Lord Leveson gave his perspectives on how privacy is evolving as the media struggles with a 24 hour news cycle and the rise of the Internet.

    One particular point he made was how the differing economics of traditional media and internet channels affected moral judgements.

    “online bloggers or tweeters are not subject to the financial incentives which affect the print media, and which would persuade the press not to overstep society’s values and ethical standards.”

    This view seems flawed – the reason for the UK inquiry into the ethics of the press was because the reporters at some of the nation’s top selling newspapers were overstepping society’s standards. They were doing this in the pursuit of profit.

    At the other end of the scale, Leveson’s implication is that because most bloggers and social media users aren’t making money from their operations this makes them more prone to flaunting the community’s laws and morals.

    What that view overlooks is that those bloggers, Facebook posters and Twitterers don’t live in magical castles sipping the fragrant, rainbow coloured milk of bejewelled unicorns – they have day jobs that pay for their online activities which often makes them far more aware of societal norms than those locked in the hyper-competitive and insular world of professional journalism.

    Later in his speech Leveson expanded on this theme with a comment about the jurisdiction of bloggers and their servers.

    The established media broadly conforms to the law and when they do not they are potentially liable under the law. In so  far as the internet is concerned there has been and, for many, there remains a perception that actions do not have legal consequences. Bloggers rejoice in placing their servers outside the jurisdiction where different laws apply. the writ of the law is said not to run. It is believed therefore that the shadow of the law is unable to play the same role it has played with the established media.

    This view is clearly at odds with reality as again it was the widespread failure of the ‘established media’ in conforming to UK law made Leveson’s inquiry necessary.

    Bloggers and other internet users being somehow immune to legal consequences is a clearly not the case.

    A good example of this are the various British computer hackers and webmasters who’ve found themselves facing extradition to the US for actions which are either not illegal in the UK or would face minor penalties.

    Probably the best example of Internet users facing the full force of the law is the persecution of Paul Chambers who was prosecuted and convicted for making threats against an airport in an innocuous tweet that the local police and airport management thought was irrelevant.

    The force of the law that was thrown against Mr Chambers was impressive compared to the somewhat reluctant efforts of bringing charges against the dozens of journalists, editors and crooked policemen exposed by the Leveson inquiry.

    At the heart of the difference between the traditional media and the online communities is a power and economic imbalance. Despite the declining fortunes of newspapers, they are still politically powerful, influential and well resourced. Which is a good reason why prosecutors, police and politicians are reluctant to hold them account for their excesses.

    On the other hand the vast bulk of bloggers are not; they don’t have a masthead to hide behind or a large, well funded legal team to defend them which actually makes them an easier target for litigation and criminal charges.

    Some bloggers may believe they are immune from the law, but the reason for that is because they are ignorant of the legal system’s reach. Some of them will pay for that ignorance.

    The idea though that bloggers and social media users have some legal advantage over traditional media outlets because of their comparative poverty and location of their servers is simply wrong.

    If anything the advantage is firmly in favour of those working for big business. This is the real lesson of the UK media scandals of the past two years.

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  • Feeding the content beast

    Feeding the content beast

    One of the sad truths of the tech media is just how much news is really regurgitated media release, this is part of a bigger problem where online channels demand that sites deliver content and are ‘first’ to get announcements online.

    Yesterday’s Google-ICOA scandal where a forged media release was regurgitated world wide across the tech and general media illustrates the weaknesses in the latter imperative when a fake announcement was released through PR Wire, a news release service.

    To exacerbate the problem, the forgers used PR Wire’s Premium service which guarantees the release is not only distributed across services like Bloomberg and Reuters but also passed on to Associated Press which in turn distributes the story to hundreds of media outlets world wide.

    Which is exactly what happened; here’s the Sydney Morning Herald’s report ripped straight from the wire. A quick Google search on a phrase in the AP report shows 1,259 other outlets also spat out the same Associated Press story.

    Nobody at PR Wire, Associated Press or at any of the 1260 outlets chose to call Google or ICOA to confirm the story was true. Neither did anyone at the various tech blogs who chose to rewrite the PR Wire release as ‘news’.

    Around the world at mainstream newspapers, tech blogs and online news services writers are under massive pressure to feed the content beast which is why these mistakes are inevitable.

    The content beast also means a lot of rubbish gets published, just to keep new material churning across the home page. A good example is in yesterday’s Gizmodo article on how to save money on soda machine gas refills.

    While the writer and editors thought this tosh – which was probably inspired from a media release – was worth posting, readers quickly pointed out that using industrial gas for food uses is dangerous and the economics dubious.

    A classic example of the audience being smarter than the writer; something becoming increasingly common as poor quality garbage is posted under provocative, attention grabbing headlines.

    The question is whether the content beast is worth feeding, readers don’t care and increasingly we’re all struggling to reduce the noise and clutter in our inboxes and social media channels.

    Reducing the noise is becoming most internet users priority and this means publications whose value is dubious will end up being winnowed out or, even worse, being ignored.

    In the market where users are reducing clutter it’s only the useful, relevant, trusted and genuinely informative sources that will survive.

    For Associated Press, this means they are going to have to terminate their relationship with PR Wire if they are going to remain useful and trusted.

    AP’s clients are going to have to add more value than just spitting out whatever turns up on the wire as the SMH and 1,200 other sites did with the Google story.

    The tech blogs are most challenged of all. Increasingly they have little to offer except a race to the bottom in regurgitating spin and third rate articles.

    It’s possible that the Google scandal is good for the tech media, it’s going to force the sites with a future to do smarter, better writing and rely less on PR releases or shouting “first” when they get a story.

    The ones who don’t are history and no-one will miss them.

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  • Facebook starts driving away brands

    Facebook starts driving away brands

    A few days ago we looked at how giving marketing and communications control to Facebook was a mistake for businesses.

    It seems US entrepreneur Mark Cuban agrees and he’s moving his basketball team, the Dallas Mavericks, and the 70 businesses he’s invested in away from Facebook onto other social media channels like Tumblr or even MySpace.

    The final straw for Cuban was Facebook wanting to charge $3,000 to reach a million of the Maverick’s online fans.

    Facebook’s response that the sponsored post program is not just about the service’s revenue, but also to reduce noise and spam has merit

    Last week tech uber-blogger Robert Scoble complained about the noise on social media and many users agree as they find their social media services and email inbox clogged with messages.

    Reducing irrelevant noise is essential for any online service to succeed. No-one likes to spam or be spammed and many startup social media platforms have failed because they’ve killed their brand by spamming users and their contacts.

    In this respect social media is like journalism – it has to be timely, relevant and useful to its users. If it isn’t the readers will leave and the advertisers will soon follow.

    The worry for Facebook’s investors is that the service could be caught between making no money from its massive user base and getting a reputation for irrelevant spam.

    Could it be that Facebook has more in common with newspapers and other “old media” than we thought?

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  • What business are newspapers in?

    What business are newspapers in?

    The problems of The Guardian and other newspaper groups around the world raises the question of what business they are actually in – news or advertising?

    “Going digital only is not an option” was an agenda item for a meeting of Guardian executives claims the Financial Times.

    Digital only however is the option most of the readers are taking with the Guardian’s online channels attracting 9.5 million UK readers a month compared to a print circulation of 6.5 million. The Guardian’s total global online audience is 65 million, ten times the size of the print edition.

    Making matters worse is the trend, according to the UK Audit Bureau of Circulations (ABC), newspaper sales are declining at 16% per year while online readership is growing 14%.

    As the Guardian readership figures show, the number of readers isn’t the problem and the same is true for the New York Times or the Sydney Morning Herald. More people are reading these publications than ever before, but the advertising has gone elsewhere.

    Essentially a newspaper was an advertising platform, the cover price barely covered the costs of printing and distribution while the classified and display advertising provided the “rivers of gold” that made the business so lucrative through most of the Twentieth Century.

    Most of those rivers have been diverted as dedicated employment, real estate, travel and motoring websites have stolen much of the advertising revenue that sustained newspapers.

    As classified advertising platforms, newspapers have reached their use by date and now they have to build a model that is more focused on online display advertising and getting readers to pay for content.

    Getting readers to pay is difficult when the market has been trained to expect news for free or pennies a day, a problem not helped by some newspapers chasing online eyeballs with low quality content.

    Equally difficult is training sales teams to sell digital advertising, too many sales teams have grown fat and complacent over decades of flogging lucrative and easy real estate print ads.

    The challenge for newspaper managements around the world is figuring out how to get the advertisers onto their online platforms and providing a product which readers value and are prepared to pay for.

    It may well be that The Guardian’s management are right, that print does have a role in the newspaper’s future but first they are going to have to define what their company is and what it does.

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