Computer security company McAfee has a report on Operation Shady Rat that goes into the details of how the attacks worked and their victims, it makes interesting reading and emphasises how widespread industrial espionage is.

In many ways, this is a sophisticated version of the News Of The World “hacks” where journalists and their private detectives took advantage of users’ slack security measures to access phone message banks.

To carry out these “Shady Rat” hacks which ­– unlike the News Of The World’s actions – deserve the title of “hacking”, the perpetrators sent emails with attachments that took advantage of known security flaws to get inside the victims’ networks where they could access confidential documents.

What is truly amazing is how many of these large organisations, presumably with good sized IT budgets, were running systems that hadn’t been updated to the latest security patches.

This is a problem that goes back to the late 1990s and is something that every computer user, whether a home, small business or large organisation needs to keep up to date with.

Ignoring security releases is just plain dumb, although some organisations defer installing them because of the risk some of these updates may break critical business applications, a dangerous situation which usually indicates underinvestment in IT systems.

An interesting aspect with Operation Shady Rat is how email was used to deliver the spyware, increasingly social media platforms are becoming the way for scammers and crooks to attack systems.

Most Facebook and Twitter users would have received messages along the lines of “hey, you’ve lost weight in this picture” (sadly I haven’t) or “you should read this”. The links in those messages are almost always malware designed to take control of the user’s computer or social media account.

Many people, particularly small business owners and home computer users, say “hey I don’t have anything confidential on my system to worry about”.

Even in the unlikely event your system has nothing of value to a crook, this misses the point that the bad guys can use a compromised account or computer to launch attacks on more lucrative targets. Most infected emails and social media messages come from other victims’ services, making it harder for authorities to find the source of attacks.

Simple security precautions are to use the latest web browsers, which is essential if you’re using cloud computing services, and accepting all trusted security updates for your system.

You also need to be using your judgement as some of the more clever scammers are posing as being updates from trusted companies like Microsoft, Apple and Adobe so if you think something is suspicious, ask or check it out online.

Strong passwords are important along with restricting access to sensitive documents, the latter probably being the most surprising weakness of all in the Shady Rat data thefts.

In an era where our IT systems are essential to work and business, we have to start taking computer security as seriously as we do physical and personal safety. Locking the obvious entry points and strengthening weak areas are obvious and comparatively easy first steps.

New York Times’ technology writer David Pogue last week wrote about his battles with technology at speaking events, often finding he can’t control his own presentation or the hapless venue doesn’t have the right dongle for his computer.

At one event he describes how he had a technician driving two computers, one showing the current slide and the other showing the next slide so David would know what was coming up next. The article is worth a read just to understand what hoops people will go through to get technology working for them.

Like all technologists, David has a touching belief in the reliability of technology and forgets Murphy’s Law ­– what can go wrong will go wrong. To a degree we’re all doing this as technology becomes pervasive, cheap and easy to use.

Because it’s so easy to use, we assume it’s always going to be there so we come to rely complex solutions to simple problems. The GPS takes the place of the street directory and, because the computer says ‘yes’, we suspend belief in our own eyes until we find ourselves stranded in the wilderness.

The business risks are even greater when the computer says ‘no’ and all work comes to a stop, as we’ve seen with recent bank and airline outages.

The chain of disasters that led to the Fukushima Dai ichi nuclear plant meltdown is probably the worst case example. Each potential problem had a complex solution involving standby power and emergency pumps, all of which were washed away by the tsunami leaving the operators helpless.

Fortunately most of us will never be responsible for a nuclear meltdown – except maybe in our own offices after a disastrous presentation – but the lesson is that the more simple we can keep our systems, the more robust our businesses.

David Pogue’s adventures are a good example of this, avoiding disaster when he was told his computer, and therefore his presenter view, would be off stage, David panicked and it was only when he realised he could have a, gasp, print out of his event was the day saved.

A simple hard copy print out beats the technology bugs every time which is what anybody who regular gives presentations knows.

With presentations, people have come to expect to see a slide show illustrating the speakers points which does add complexity to everybody’s lives. Just how complex it can be is shown in how I make sure we have there’s a working presentation at the venue;

• Mail the presentation to the organisers a few days before
• Upload a copy to Dropbox or Box.net
• Save the presentation to a USB stick
• Copy the presentation to a netbook computer
• Take the netbook with me. The netbook is dumb and cheap but it has a VGA output which will work with most projectors
• Have a print out the presentation with speaker’s notes
• Arrive early
• Finally, I practice. Winging it the way David Pogue does is a recipe for embarrassment

Practice is an important thing both in presentation and businesses. If staff are trained, prepared and confident then they can work around tech or other hiccups.

How can you strip some of the complexity out of your operations? You could save some money along with making your business more flexible and robust.

While it’s not possible to look at every app available, here’s a few useful ones that can make things easier for you at home.

Better Christmas List
For the super organised, it’s never too early to start shopping for Christmas list, the Better Christmas List app allows you to track gifts. The Christmas app uses your contact list for you to budget and organise gift and ideas for your Christmas shopping

GiftPlan
Staying on the gift theme, GiftPlan lets you create occasions as well as import contacts and birthdays, anniversaries and profile photos from Facebook. For each person’s profile you can add likes, dislikes, what you’ve previously given, clothing sizes and other types of gift ideas.

Expenditure
Tracking your expenses is not just an issue at Christmas, the expenditure app not only allows you to keep note of your own expenses but also keep tabs on items like kids’ pocket money.

Classes
Keeping track of school timetables can be a challenge for kids, the Classes iPhone app keeps track of school and university schedules along with the progress and due dates for assignments and projects.

Weekcal
The built in iPhone calendar is good, but the Weekcal app extend its capabilities. Weekcal allows you to flag, prioritise and track your events and appointments as well as drag and drop with other iPhone applications.

Evernote
A great productivity tool for the iPhone and iPad is Evernote which saves your notes, diagrams and pictures on to the cloud. It’s great for saving ideas and notes as well as being an invaluable tool for anyone asked to take minutes of meetings.

Dropbox
Anyone who tries to co-ordinate groups, be they project teams, volunteer groups or organising the local football club know that sharing documents can be a pain. the Dropbox app plugs into their file sharing service and helps you manage documents while on the go.

Park Patrol
A nifty tool for city dwellers is Park Patrol, an application that tells you if there are parking rangers nearby and when to move your car. Great for avoiding fines.

Labor Mate
For expectant mothers, Labor Mate an application that times labour contractions, tracks progress and alerts you for when you need to start heading for the hospital.

Shazam
Can’t identify the song that’s stuck in you head? Shazam is an application that identifies a song playing and tells you the title and artist.

Maybe Baby
The Maybe Baby iPhone app tracks fertility, ovulation and the pregnancy progress.

Tripview
Regular users of Sydney’s public transport system know it’s a sprawling, complex beast. The Tripview Sydney public transport planner is essential if you use buses, trains or ferries to get around the city.

This is only a tiny sample of the over 350,000 applications available in the iTunes store, many of which are free and most of the paid ones are under $5.

It’s worth exploring to see what tools are available to help you at home and in business.

This is true in marketing as Michelle showed in her discussion about the overall branding of the business and Lara in covering the social media tools essential to an organisation seeking to get their message to the world. Tools and techniques that were once only available to the biggest corporations are now available to the small business.

Intellectual property is one of those areas where not too long ago few small businesses bothered to register a trade mark today it’s one of the first things a new start up does. Which was one of the things I discussed in my part of the presentation where I also covered on Smart Company a couple of years ago in The Rules of the Name Game.

The big change though is in capital expenditure — not so long ago the biggest line items on a start ups costs spreadsheet were the servers, desktops and network infrastructure.

Today, those costs have almost disappeared as the founders and early staff use their own computers or the company picks up some cheap notebook or tablets and runs all of these services off the cloud. As long as the devices can handle a modern web browser, everything else is unnecessary cost.

Web hosting and Internet plans too have become far cheaper. With most businesses being able to get a connection and an excellent hosting service for under $200 a month, many can do it for far less than that.

It’s a great time of opportunity for businesses, with an organisation’s web site becoming the cornerstone of their operations and marketing, the barriers to smart people are falling rapidly. It’s time to get your ideas out there.

Join 702 Sydney’s Simon Marnie and Paul Wallbank from 10am on Sunday, September 19 to look at some basic rules on how you should behave on the Internet.

We have further information on this topic at Why Online Manners Matter.

Tune into ABC 702 Sydney from 10am or listen online through the ABC Sydney webpage. We love to hear from listeners so feel free call in with your questions or comments on 1300 222 702 or text on 1999 1233. If you’re on Twitter you can tweet Paul at @paulwallbank and 702 Sydney on @702sydney.

That’s a pretty cruel jibe coming from Microsoft, given that Vista was so bad even Microsoft’s own executives struggled with the product and while the iPhone may have problems, they certainly aren’t of the scale faced by Vista users.

Despite Vista’s flaws, Microsoft’s biggest blunder was pretending there was no problem. For months Microsoft maintained the fiction there was nothing wrong with Vista while customer complaints mounted.

This is the risk that Apple are now running. Every day they remain silent on the iPhone’s signal problems makes the resolution more damaging and expensive. Some analysts are claiming each week of delay by Apple could cost them $200 million in lost sales.

Apple need to show they are listening to upset customers and get a fix out now, the simplest and quickest resolution is to admit there can be problems with the antenna and give away free perimeter bumpers, according to Infoworld’s Robert X. Cringely this would cost around $45 million.

The real damage is being seen as not listening. In today’s economy, not listening to your customers and critics is probably the most damaging thing any business can do.

Stilgherrian argued that Australia’s “digital elites” are politically naive in the way they are opposing their government’s proposed Internet filter. While it may well be true Australia’s tech communities are politically naive, but the real question is do these folk qualify as an “elite” or even as a separate group from the general community at all?

Are the digital elites the coolest, smartest kids in the room? Does being able to setup a Twitter account or use an iPhone make you superior to the bulk of the population?

Surely the whole notion of a “digital elite” is flawed when the bulk of jobs and households are now, to varying degrees, reliant on digital technologies — we’re all digital.

On a similar vein, Anand asks if we need a digital philosophy to deal with the unique issues of an online, connected world. This assumes the issues are unique and societies haven’t had to deal with worlds where privacy is difficult is difficult to find, think of a mediaeval village where no secret would be safe.

Does being able to tweet across the planet 24/7 mean you are excused from the general standards of behaviour? Or does it hold you to a higher level of accountability? Perhaps it’s the latter.

It could be we returning to older standards of behaviour where we were accountable to our immediate community. That immediate community could now as easily be on the other side of the world as much as across the street.

One feature of Post World War II  Western life has been our ability to insulate ourselves from the outside world as we became more materially affluent and isolated in our suburban, car dependent, households. To make our isolation complete we relied on the distorted prism of the mass media for our information on what was happening in our society.

The digital media is changing that, suddenly we find we find we are accountable to our peers and the old rules of responsibility are reasserting themselves, just as they did in the pre suburban communities.

Could it be that being far from an elite, as we become more connected we also become more accountable? Does this mean older standards of responsibility and ethical rules will start to reassert themselves?

Perhaps we may learn much about the future from the experiences of our great grandparents.

Funnily, we’ve been here before with mobile phones, tablet PCs and 3D entertainment so it will be interesting to see where these are in 18 months or so.

While it’s entertaining looking at the new gadgets, the interesting action is happening on the other side of the peak where real uses for technology and gizmos are found after the hype moves on to something newer and prettier. When the bored fashionistas move on from a product that’s no longer the newest and shiniest we see if something is genuinely useful or just a pointless fad.

Of all the predictions we can make for 2010 one good bet is social networking is approaching, if not past, the fashionable peak of the hype cycle. Particularly Twitter which we’ve seen pronounced dead by various writers over the break.

My favourite comment was from an weekend newspaper entertainment columnist stating the Twitter hype was driven by “Boring Old Farts Suddenly Discovering Technology” and the whole thing is now dead because an MTV host declared she was over Twitter. The Luddites are crowing that Twitter, Facebook, LinkedIn and the entire Internet thingummybob can join CB radios in history’s discount bin of overhyped technology.

Citizens Band radio is a good lesson of what happens as a product moves through the hype cycle. In the mid 1970s peak, songs were being written about it and the media was awash with spookily similar stories of how CB radio was ushering in a new era of participatory democracy. Within a couple of years, the hype had passed and those who had a use for it, such as truckies, farmers and service people, got on with their work without the kids and newbies hogging their radio channels.

Exactly that process is happening now with the various online networking tools. The naysayers will crow they were right all along about a fad for boring old farts while unknown to them entrepreneurs will be figuring out ways to make money from these tools and smart businesses will be using them to stay ahead of their slower competitors.

As well as the trendies moving on, the social media snake oil sellers who’ve traded on the social media hype over the last two years will also move on to the Next Big Thing or go back to selling multi level marketing schemes. The honest consultants and genuine experts who survive the shakeout will be able to genuinely add value and help their clients achieve more with the tools.

So a product or technology passing the peak of the hype cycle is an excellent opportunity to use it do great things for your business without the fashionistas and snake oil merchants distracting you. Don’t be afraid to experiment just because the PR machines and fashion victims have moved on.

We’ll be looking at the best deals, whether it’s worth waiting for Windows 7, the pros and cons of netbooks and how to get the most from cashback schemes.

If you’d like to listen, tune in your local ABC station or listen online at the Nightlife website.

We love listeners comments, questions and opinions so call in on 1300 800 222 and have your say.

You know you’re addicted to the Internet when you’re having a root canal drilled and you think “I wish I could use my iPhone”.

I’m not sure what I’d have Twittered about while under anasthetic, but I know it would have been interesting.

Image courtesy of Carolyn Schweitzer