Nov 082010
 
tools for the new economy

We’re in a time of great change as technological, demographic and economic forces are reshaping our economies, societies and the way we do business.

Tools for the New Economy examines the technology and thinking that’s required to grow your organisation and identify opportunity in these interesting times.

This workshop is customised for your audience and the industry they operate in. We look at cloud computing, collaborative working and social media with real examples of how organisations are using these tools.

During the workshop participants will learn how the online economy is changing their industry and how their organisations can use online tools to benefit from the changes.

Participants cover;

  • Opportunities in the new economy
  • The new economic forces
  • Collaboration tools
  • Cloud computing explained
  • Competing with free
  • Understanding social media
  • Being part of online communities
  • Fast response strategies
  • Identifying new opportunities
  • Dealing with threats
  • Fostering an online culture

Who should attend?
Tools For The New Economy is designed for managers, supervisors and business owners seeking to identify where opportunities lie in the new economy and the tools available to them.

Workshop duration
This workshop can be run as a group or individual training session. For individuals, we recommend the program be structured as three 90 minute sessions. Group courses can be run up to two days. This workshop will be custom designed to your organisation’s needs.

More details
Contact us for more details on this workshop and how we can help your business, organisation or community group identify and deal with challenges of our exciting era.

Nov 052010
 

“They’re Talking About You” is a four hour workshop designed for business owners and managers responsible for protecting and enhancing their organisation’s reputation in an often hostile online world.

In association with Reputation Australia we’ll be holding a morning workshop in North Sydney on Friday, November 26. Contact us for pricing and venue details.

During the workshop participants will learn how to monitor what is being said about their products, deal with criticism and make use the new media channels as effective branding tools.
At the end of the workshop, participants will have an understanding of the benefits and limitations of the major online communications mediums.

Participants cover;

• the major online media channels
• identifying which platforms are appropriate
• monitoring the chatter
• dealing with problems
• disarming the critics
• effective use of online marketing methods
• using online media as a recruitment tool
• being a credible online authority.

Who should attend?
They’re Talking About You is suitable for communications professionals, managers or business proprietors wanting to maximize the use of online media and avoid unnecessary mistakes in the virtual marketplace.

Nov 042010
 
social media workshops for executives and business owners

The Internet is changing our businesses and markets. The New Media in the Boardroom workshops are an executive briefing on how your organisation can meet the challenges of the new economy.

Online tools like social media and cloud computing offer opportunities along with a range of reputational, legal and compliance risks to corporations and large organisations.

New Media in the boardroom explains the various technologies, their usage and how they fit into business and professional objectives with hands-on instruction on setting up and using these tools.

This workshop is designed for all business people concerned about managing staff who are using social media tools inside and outside the workplace.

During the workshop participants will learn about the different new media tools in use at present, how workplaces are affected by them, developing Internet trends and discover whether these programs are useful to their professional activities.

Customised for your business

The new media in the boardroom workshop is customised for the attendees. All case studies and tools are selected to be specifically relevant to the client’s industry and business objectives.

Participants cover;

  • The new media tools
  • Why do people use them
  • Opportunities in the new economy
  • Enhancing your online repuation
  • Managing risks
  • Executive use strategies
  • Legal tricks and traps
  • Social media policies
  • Employment issues
  • Case studies

Who should attend?
New Media in the Boardroom is designed for business owners, executives and senior management wanting to understand how the web and social media is affecting their business.

Workshop duration
This workshop can be run as a group or an individual executive training session. For individuals, we recommend the program be structured as three 90 minute sessions. Group courses can be run up between two hours and three days depending upon requirements.

More details
Contact us for more details on this workshop and how we can help your business, organisation or community group identify and deal with challenges of our exciting era.

Nov 012010
 

Today’s staff consider the Internet to be a basic right and expect to use social media tools like Facebook and Twitter while they work.

Managing Connected Workers examines the motives for these workers and shows how managers and business owners can harness the power of these workers’ networks while minimizing risks to the organisation.

This workshop is designed for all managers concerned about staff use of social media tools inside and outside the workplace.

During the workshop participants will gain an understanding of why employees are using social media, ways of controlling it in the workplace as well as the risks and opportunities the Internet presents to the modern workplace.

Participants cover;

•    Why your staff are online
•    What is social media
•    The risks to a business
•    How a business can harness social networks
•    Your staff as your brand
•    Social media as a recruitment tool
•    Engaging with online stakeholders
•    Blocking technologies
•    Monitoring strategies
•    Developing a social media policy
•    Communicating with staff
•    HR and legal issues

Who should attend?
Managing Connected Workers is designed for managers and business owners concerned about the business effects of their staff’s Internet usage.

Workshop duration
We recommend this workshop be held as a four hour program at a minimum. The length can be up to two full days. We can tailor the workshop to your organisation’s needs and budget.

More details

Contact us for more details on this workshop and how we can help your business, organisation or community group identify and deal with challenges of our exciting era.

Oct 312010
 

The web is the new shopfront — your customers, employees and suppliers are all checking your website along with online channels like Facebook and LinkedIn before doing business with you. Your business has to present a professional, modern image to the world.

“Online Business Essentials” is a workshop designed for business owners and managers looking at getting a fully functional, professional looking website running quickly and inexpensively.

During the workshop participants will learn how to quickly develop a cost effective online presence allowing organisations to rapidly respond to opportunities and threats.

At the end of the workshop, participants will have registered a business Internet domain, established a working website and created a basic online marketing strategy.

Participants cover;

  • identifying current internet based competitors
  • the various Internet domains
  • registration of domain names
  • hosting Internet domains
  • the different publishing platforms
  • choosing a website design from templates
  • integrating social media
  • leveraging existing marketing collateral
  • online publishing processes
  • being a credible online authority.

Who should attend?

Online Business Essentials is suitable for business owners and managers wanting to maximise the use of online media and avoid unnecessary mistakes in the virtual marketplace.

Duration

This workshop is a six hour workshop. At the end of it, you will have a fully functioning small business website and a basic online strategy.

We’re currently taking obligation free expressions of interest for early 2011 workshops, please contact us to let us know if you’d like to be part of the Online Business Essentials workshop.