Comments for Paul Wallbank

Comment on Ten tips for event organisers by Tony Hollingsworth

Tony Hollingsworth — Thu, 11 Mar 2010 10:15:33 +0000

Excellent post Paul.

I’ve passed it on to some of my IBM contacts as we have an event next week at which I have a client speaking, entitled “Collective Intelligence” (hashtag #ibmci on Twitter)

You’ve really thought through some of the key areas that are lacking in events, and I hope this post gets the coverage it deserves.

On the points about Twitter, I recently posted on “live-Tweeting etiquette” at events, which drew some excellent comments and I would encourge your readers to take a look:
http://tonyhollingsworth.wordpress.com/2010/01/11/should-people-tweet-in-front-of-the-speaker-who-is-presenting/

Cheers,
Tony Hollingsworth

Comment on The real digital divide by The crowdsourcing business model of cheap or free labour will ultimately fail and this is a problem for online publishers | Paul Wallbank

Mon, 08 Mar 2010 13:08:34 +0000

[...] of today’s online publishers are like the loom weavers of the early 18th Century who derived a short term benefit from the change that eventually destroyed them. The same forces [...]

Comment on The Future of Journalism by The crowdsourcing business model of cheap or free labour will ultimately fail and this is a problem for online publishers | Paul Wallbank

Mon, 08 Mar 2010 13:06:23 +0000

[...] 140’s Sydney meetup last week attempted to discuss the future of journalism. While it wasn’t really successful, it did expose the fundamental flaw in the online [...]

Comment on The company you keep by Annalie Killian

Annalie Killian — Sun, 28 Feb 2010 20:59:44 +0000

Very true indeed Paul! There’s a woman who was in high school with me and we got on very well- she recently contacted me to connect on Facebook, but her FB photo was so saucy that I didn’t want THAT showing up in my friend list as others would wonder what sort of company I keep!

Comment on The beast in the machine: Protecting your online profile by The company you keep | Paul Wallbank

The company you keep | Paul Wallbank — Sun, 28 Feb 2010 20:51:51 +0000

[...] an old but true saying that you’re judged by the company you keep and this applies online as much anywhere else in personal and professional life. Last week I was [...]

Comment on The beast in the machine: Protecting your online profile by ABC 702 Weekends: Protecting your online profile. 28 February 2010 | Paul Wallbank

Sat, 27 Feb 2010 22:32:02 +0000

[...] Join Paul Wallbank and Simon Marnie to discuss how to protect your name on Facebook and how misusing online networks can hurt your friendships, reputation and wallet. [...]

Comment on How marketing and business are interwined by Sarah Birken

Sarah Birken — Wed, 17 Feb 2010 03:37:28 +0000

Totally agree, the brand idea is the foundation for all marketing and this needs to be based on true beliefs and ideally passion from within the business. This passion can be leveraged to connect to the needs and wants of consumers, and communicated in a way that really adds value to their lives, the brand story does this in a compelling way to connect at an emotional level as well as selling the functional benefits.

Marketing can fall into the trap of shouting about deals or shallow product benefits that may only be true at a stretch. Some of this type of activity is like building a skyscraper without foundations… eventually it will topple and fall.

Every business today needs to have a Brand Plan, as well as a Business Plan and Budget to help ensure success of the business through relationship marketing.

Comment on The real digital divide by Gavin Heaton

Gavin Heaton — Tue, 09 Feb 2010 20:36:15 +0000

I have often thought that the “digital immigrant/digital native” divide is too simplistic. It’s more attitudinal. And anyway, young people aren’t born with natural computer skills and abilities. Like anything it needs to be taught. And while they may be able to easily navigate social networking platforms, getting them to a point where they can consider the BUSINESS application of such things is another thing altogether.

Comment on The coffee revolution by OtherAndrew

OtherAndrew — Sat, 06 Feb 2010 01:38:20 +0000

I agree wholeheartedly Paul… which is probably to be expected, seeing as we are ‘connected’ via the coffee morning that is #nscm (North Side Coffee Mornings for those following at home).

I have attended formal business networking functions as well, and find the more organic approach of coffee mornings to be more enjoyable and more ‘real’. The lack of an agenda lets people be free to network as they choose, but without the negative connotations often associated with that word.

The other consideration is that, if you’re attending an event that is essentially Twitter-based, you’re probably guaranteed to meet people who are forward-thinking and tech-savvy at the very least, not to mention probably influential. There’s more power than ever in these networks…

Comment on The coffee revolution by nancy

nancy — Fri, 05 Feb 2010 01:48:45 +0000

So true Paul, Northside Coffee Mornings have opened up a whole new avenue of resources for me, allowing me to meet and discuss things with people I would not normally have access to!
As an added bonus, I have formed amazing friendships with like minded gorgeous people!
thanks for the post