Tag: ethics

  • Giving a damn

    Giving a damn

    Twenty years ago a lady unexpectedly passed away leaving her estate to her infant daughter. Included in the estate was a modest apartment in Sydney’s inner western suburbs.

    For years, the unit sat on a local real estate manager’s books quietly gathering rental income and growing in value during Sydney’s great property boom.

    Eventually the owner of the real estate agency tracked down the infant, now grown up and living in Boston. He’d hired lawyers and private detectives to track her down.

    Most of us would have taken the easy course and flicked the property to the public trustee where the property would have quietly languished for years in the tender care of the dusty, but expensive, bureaucrats.

    A few criminally minded ones would have sold the property and pocketed the cash, confident that no-one would ever know or care.

    But Chris Wilkins decided to do the right thing and found the owner, doing anything else would have been a “heartless alternative.”

    Having a heart and giving a damn is what matters.

    Whether its in our work, how we deal with other people or the change we make to our society. This is what matters – big bonuses, a flash car, a ministerial position or invites to “insider” conferences are just trinkets for the egos of vain little people.

    In an era where shareholder value, triple A credit ratings, executive remuneration and personal entitlements seem to stand above everything else, it’s good to be reminded that most people are doing the right thing by others.

    At the end of our lives, we’re judged by our actions. What will you be proud to be judged by?

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  • Losing sight of what matters

    Losing sight of what matters

    Last Night Google’s chairman Eric Schmidt testified before a US Senate antitrust committee on the search engine company’s market power.

    In opening his testimony, Schmidt alluded to Microsoft, saying “twenty years ago, a large technology firm was setting the world on fire. Its software was

    on nearly every computer. Its name was synonymous with innovation.

    “But that company lost sight of what mattered. Then Washington stepped in.

    It’s an interesting and probably accurate perspective given how Microsoft has effectively lost its way for the last decade – although given Google’s urge to become an identity service and its buying a mobile phone manufacturer doesn’t auger well for their focus on the core search business.

    Losing of focus of what matters is a problem for all business owners. We’re busy, it’s hard winning orders, getting paid and keeping customers happy so we lose track of the reason we went into business.

    For most of us it was because we had a great business idea or a belief we could have a better life being our own bosses.

    That latter objective is often the first one lost, usually we find ourselves working harder, taking fewer holidays and seeing the family less than if we’d stayed in a comparatively safe job with BigCorp.

    Great ideas can also be our undoing – if you’re constantly having brainwaves, you find you have lots of ideas but no time to execute on any of them.

    Similarly, one great idea that turns out to be dog can be bad news as well. Often, we’re loath to admit we’re wrong and hold onto a failing business idea long after it’s shown not to be viable.

    Probably worst of all is when we violate our own values; many of us went into business because we didn’t like the values of the corporation we worked for.

    Then one day we find we’re screwing subcontractors, that we’re leasing an expensive car the business can’t afford while cutting staff benefits and we’re tying up customers in legalistic contracts in attempt not to deliver the services we promised.

    Just like the big company we swore we’d never become.

    If you’re a big company with a lucrative business niche – like Google or Microsoft – you can get along quite nicely with the rivers of gold flowing subsidising your indulgences and distractions, most of though we don’t have that revenue buffer protecting our assets.

    The cost of losing focus is a killer; even if it doesn’t kill our businesses, it will destroy our souls.

    Are you keeping focus on why you went into business?

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  • Integrity – Your most valuable asset

    Whether you’re a blogger, a journalist, a business owner or just a plain ordinary joe in the street, one asset stands above all others – your integrity.

    A Sydney advertising agency faking a story about a woman looking for the owner of a jacket is a good example of how forgetting this can backfire. 

    For Naked Communications this is particularly ironic given the headline Naked tells the Naked Truth at the time of their corporate takeover last year.

    An even greater lesson is the damage done to the fantastic “Best Job in the World” campaign with another lame stunt. It’s fairly safe to say overdoing things with a fake tattoo has destroyed much of this story’s goodwill which is a crying shame.

    There’s a temptation to dress this up as a new media versus old media story, but it’s not. Ethics have always been ethics and truth has always been the truth.

    Regardless of who you are and what your business is, integrity is everything.

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