Tag: iot

  • Designing a secure IoT ecosystem

    Designing a secure IoT ecosystem

    Ensuring the next generation of IoT devices is secure and a good citizen of the wider ecosystem will be one of the challenges facing the next generations of designers.

    Diego Tamburini, Manufacturing Industry Strategist of design software company Autodesk, spoke to Decoding The New Economy about how the IoT will change the design industry. “We’ve been designing equipment to connect to the internet for a generation,” he said. “What’s changing is that now the addition of software, electronics, networking and communication is breeding into objects that were purely mechanical.”

    Melding the physical and software worlds doesn’t come without risks however, something that worries Internet pioneer Vint Cerf who foresees headlines like ‘100,000 fridges hack the Bank of America’ in an interview with Matthew Braga of Motherboard Canada.

    Apart from the fact it could be a hundred million, Cerf has good reason to be worried. Most consumer IoT devices are hopelessly insecure and the recent stories of hacked cars only emphasises the weaknesses with connected household items.

    Cerf and Braga make the point the ‘I Love You’ worm of the year 2000 became a crisis because the world had reached the point where personal computers were ubiquitous. A similar piece of malware in a world where everything from kettles to wristwatches are vulnerable would be exponentially worse.

    These risks put a great onus on product designers, even more so given much of the functionality is based upon those devices communicating with others across the internet and cloud services, something that Tamburini emphasised.

    “One important thing that is happening with thing being connected is we are not just designing things that function in a vacuum, we’re increasingly designing members of a larger ecosystem.” Tamburini states, “now we have to think of how the product will have to connect to other products and how they will collectively perform a function.”

    Part of that risk is that should those devices malfunction, either deliberately as part of a botnet or malware attack, or accidentally as we saw with the connected home being disabled due to a defective smart lightbulb flooding the network with error messages, then the wider community may be affected in ways we may not expect.

    Cerf believes it’s going to take a big, catastrophic hack on a grand, connected scale before a shift in security begins to happen, and before people begin to even consider that such a vulnerabilities even exist.

    If that’s the case, it will be that society has ignored the clear warning signs we’ve seen from events like the Jeep hack and the Stuxnet worm, not to mention the massive privacy breaches at Target and Sony. For designers of these systems hardening them is going to be an essential part of making them fit for today and the future.

    Similar posts:

    • No Related Posts
  • A kid in a telco candy store

    A kid in a telco candy store

    “It’s a kid in a candy store opportunity,” says Telstra CTO Vish Nandlall on being asked what excites him about the telecommunications industry.

    Nandlall was talking to Decoding the New Economy about the challenges facing telcos in an industry facing massive change as the once immensely profitable voice and text services are being displaced by less lucrative data products.

    Previously we’ve spoken to Nandlall about the future of Australia’s incumbent telco in a competitive market and this interview was an opportunity to explore some of the broader opportunities in a radically changing market.

    A data business

    “While our business sounds complicated, we actually only do three things.” Nandlall observes about telecommunications companies, “we move data, we store data and we compete on data.”

    “In the course of my lifetime in telecoms any two of those coming together meant a major shift. Today all three are converging.”

    That convergence creates a range of challenges and opportunities, Nandlall believes. “When I look at what we see on the consumer side, I see the Internet of Things which really does promise a golden age of convenience.”

    “Underpinning it all is going to be a massive transformation around data, the data insights suddenly become the thing that we’re going to need to differentiate our businesses from competitors in the industry.”

    Differentiation through data

    The differentiation of telecoms companies is going to lie in the software and data services being offered, Nandlall believes. “I don’t think telcos need to replicate Over The Top services,” he says in reference to services like Facebook or WhatsApp or Skype.

    Nandlall sees the value for telcos in providing the next level of services in areas such as API management, content delivery and security. “We need to have new digital delivery systems,” he says, flagging software defined systems as being key to delivering to the new generation of telco services, “we can’t be restricted to fixed lines.”

    Facing the skills shortage

    The challenge facing telcos and all businesses is finding skilled workers, Nandlall observes. “Because change has been so rapid there has been a pipeline of students or workers being readily available.”

    Nandlall sees initiatives like Cloud Foundry and Hadoop offering a means to address the skills shortage by standardising processes, reducing complexity and automating many of the tasks occupying today’s developers and technology workers.

    This change also promises to speed up business as well and, combined with cloud services, changing the operating models of entire industries.

    A new competitive advantage

    For businesses without the scale of Telstra Nandlall has an important message, “I think we’ve hit a point in industry is where the competitive advantage is not just through some sustained differentiation,” he observes. “Today it’s about your ability to rapidly adopt new things.”

    That rapid adoption is only going to accelerate, Nandlall believes, as the Internet of Things and wearable devices bring a whole new range of ways to collect and display information. For a kid fascinated with data, that’s a big candy store.

    Similar posts:

    • No Related Posts
  • Rethinking customer service in the connected age

    Rethinking customer service in the connected age

    Businesses would be wise to stop telling people what they should want and let customers tell them what want says Shel Israel in his latest book, Lethal Generosity.

    In this book, Israel’s previous works include Naked Conversations and Age of Context which were both written in collaboration with Robert Scoble, he looks at the technological and social changes affecting business and how they can adapt to a rapidly evolving marketplace.

    Key to that evolving marketplace is the explosion of data offering businesses deep insight into their customers. as Scoble describes in Lethal Generosity’s introduction in talking about social analytics service Vintank;

    VinTank was acquired by a big PR agency that wants VinTank to do for all sorts of industries what it has done for the wine industry. Are you a restaurant or a winery ignoring that data? Go ahead and keep doing that for a decade. Your competition won’t.

    Israel illustrates the need to watch the marketplace in citing a campaign where Canadian brewer Molsons completely wrong footed an oblivious competitor, something similar to how one bank discovered a rival’s successful marketing campaign through real time bank deposits data described  at the recent Splunk conference.

    Focusing on the customers

    A customer centric outlook, not looking at competitors but focusing on what consumers want is key to success in the new economy, Israel believes. This is enhanced by technologies that allow both products and marketing to be personalised as shown in the chapter detailing how retailers and airports are using beacons and data analytics in their operations.

    One good example is AirBnB, while Israel trots out the ‘biggest hotel chain’ in the world fallacy that’s pervasive among commentators, its effects on the established industry has been profound and have forced hospitality operators around the world to re-evaluate their business models.

    Israel suggests the best response for businesses affected by the ‘Uberization’ of their industries is to adopt the social and analytic tools and strategies being used the upstart businesses and he provides a wealth of examples.

    Seamless sales

    Tapingo, the food ordering service for US college students, illustrates the seamless experience that consumers are increasingly demanding in their shopping, business and leisure activities. Israel cites how Tapingo’s merchant partners are seeing an in-store traffic boost of 7 percent and a gross profit rise of 11 percent as a result of using the service.

    Shel also illustrates some of the failures in deploying new technologies, specifically London’s Regent Street Alliance that failed due to poor execution and a failure to engage the marketplace.

    One of the weakness in the book – which Israel acknowledges – is its focus on US, and specifically Bay Area, case studies. While there are some non-North American examples such as Australia’s Telstra and China’s Alipay, most of the examples cited are of companies based in or around San Francisco and Silicon Valley.

    Focus on Millennials

    Another weakness of the book is the over-focus on Millennials or Digital Natives. While this group is important that obsession risks Israel’s message being pigeonholed amongst the noise of poorly thought out pop demographics and poor analysis that marks much of the discussion around changing tastes and habits between generations.

    Israel’s point that the post 1982 generation will soon outnumber older cohorts in both the workforce and the marketplace in the near future though is an important aspect for businesses to keep in mind with the safe certainties and predictable customer behaviour of the baby boom era being long gone.

    However the shift in consumer and workplace behaviour is just as pronounced among all the post World War II generations as technology and the economy evolves in the early 21st Century. Focusing on the younger groups risks missing similar shifts among older members of the community.

    The value of customer service

    Ultimately though, Israel’s message is about customer service. Shel himself flags this is not new, in describing the competition between hiking goods suppliers The North Face and Sierra Designs in 1970s Berkeley.

    What is different between today’s businesses and those of forty years ago is technology now allows companies to deeply understand their customers and provide customised marketing, products and experiences to the connected consumer.

    For the business owner, manager or entrepreneur, Lethal Generosity is a good starting point to understand the forces changing today’s marketplace. The case studies alone are worth considering for how an organisation can adapt to a rapidly evolving world with radically shifting customer behaviour.

    Similar posts:

  • Volkwagen shows the IoT’s data weakness

    Volkwagen shows the IoT’s data weakness

    The Volkswagen emissions scandal has rocked the company and cost its CEO his job, but the implications of the company falsifying data to past regulators’ test has serious implications for the Internet of Things.

    As the Los Angeles Times explains, Volkswagen designed software to detect when its cars were being tested. During test the software would modify the car’s performance to give a false result.

    This is similar to the Stuxnet worm which sent Iranian operators false information indicating the uranium enrichment centrifuges were operating normally when in truth they were running at speeds well outside their design.

    Both the Volkswagen fraud and the Stuxnet worm show how software can be used to tell lies about data. For processes and businesses relying on that data, it’s critical to know that information is reliable and correct.

    Data is the raw material of the internet of things and all the value derived comes from analysing that information. If the information is false, then there’s no value in the IoT. Designing systems that guarantee the integrity of data is going to be essential as devices become more connected.

    Similar posts:

    • No Related Posts
  • Analysing the value of IoT data

    Analysing the value of IoT data

    How do companies analyse the data coming off wearable devices? At the Las Vegas Splunk.Conf, the developers of wearable communications device Onyx showed off how they use data to enhance their business.

    A lightweight push to talk device that can be clipped to a shirt, jacket or bag strap the Onyx is designed for teams to easily communicate. The device has a microphone, speaker and GPS that tethers with a smartphone, which in turn connects to Orion’s cloud network and communicates with groups defined by the user.

    “Our goal and mission at Orion is to make this as easy and seamless at possible,” says Dan Phung, the company’s software engineer. “Technology is something you shouldn’t have to deal with.”

    Some of the data Orion collects are the battery levels in the devices, time spent on conversations and volume levels that gives the company insights into useage patterns. One of the big benefits they’ve found as a startup is in tracking what operating systems are being used, enabling them to carry out what Phung calls “data driven engineering decisions”

    As a startup with a team of 35, they managed to get the Onyx to market in a year, having that ‘operational intelligence’ has allowed the startup to focus its scarce resources in the areas where the device is being used and not waste time developing for systems that are less popular.

    The Orion Onyx is a good example of how a business can get valuable information from a limited data set from a relatively simple device, their use of Splunk also shows the value of being able to analyse that data quickly.

    Paul travelled to Splunk.conf in Las Vegas as a guest of Splunk

    Similar posts:

    • No Related Posts