Tag: journalism

  • Finding the data editors

    Finding the data editors

    Data journalism is one of the buzz words of the media industry as it deals with its own issues of extracting information from the flood of data swamping business and society.

    One of the media organisations leading the move to data journalism is The Guardian who have an excellent video on what a data journalist does.

    The question though is where are the data editors? Like traditional journalism and writing, a good sub-editor is essential to clean up copy and check that the story makes sense.

    With data, it’s even more important for other pairs of eyes to look at the numbers.

    Last week I was asked by an editor to check a story that lots of number – and those numbers didn’t make sense. In fact, the numbers as they were presented argued against the writer’s point. Had the story run, both the writer’s and the publication’s would have been damaged.

    Many news organisations are cutting back on their sub editing teams and the resulting drop in quality is hurting their publications.

    Poor checking of data is even more risky and it’s going to be interesting to see if media organisations start devoting scarce resources to editing their data driven stories.

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  • Five actions for disrupted marketers

    Five actions for disrupted marketers

    It’s necessary to tell compelling stories with the aid of big data and smart algorithms McKinsey’s Joshua Goff told a conference in Sydney two weeks ago.

    As part of the recent ADMA Global Forum, the head of McKinsey’s Asia Pacific Consumer Marketing Analytics Center spoke of importance of story telling, big data and personalisation for marketers meeting the challenges of today’s connected marketplace.

    Goff sees three disruptions to the current marketing industry – a proliferation of channels, a mountain of raw data to deal with and a hyper-informed consumer. These are challenges which businesses and marketers didn’t have to face in previous years.

    To counter these disruptions Goff proposes five actions; develop a four screen strategy, build a content supply chain, broaden personalisation, understand big data isn’t just about data and forget your current marketing mix.

    Forget your current marketing mix

    “Spending on digital media and non-traditional media is soaring,” says Goff. “We’re recommend to some of our clients to double or triple their spending on these channels.”

    Goff showed ASICS’ Support Your Marathoner campaign as an example of how innovative marketers can create digital campaigns that look beyond banner ads and popups. Campaigns like this are critical to building advocacy around a brand.

    Develop a four screen strategy

    The four screen strategy is essential as consumers are changing how consumers behave, something that is going to accelerate as more screens like Google Glass appear on the market.

    “If we have multiple screens is it not reasonable to think when you turn on your TV – and I count the TV as a screen – that they see the same information?” asks Goff. “But recognise that different screens offer different experiences.”

    Build a content supply chain

    One of the key problems for marketers is feeding content to these screens, which means world class editorial teams will be essential to getting customers’ attention.

    “Content is going to be king going forward,” says Goff. “Content is going to be a source of competitive advantage.”

    In this mix, user generated content is a key factor as well. One of the examples Goff gave was Disguised Lighting, surprisingly a business to business operation which proves that getting fans as advocates is not just restricted to consumer brands.

    Personalisation needs to be broadened

    “If you give the customer in return, they will give you the information you want,” Goff states. “Start solving your customer’s problem.”

    Personalisation is more than just email, it now means delivering personalised goods and configurable services. The physical experience, such as a Japanese vending machines that tailors the drinks available based on the demographic segment the system identifies the customer as being in.

    Big data isn’t just about data

    Data is worthless without the algorithms and the APIs required to understand and distribute the information. To do this well, Goff sees data scientists and software engineers as critical which means the global race for talent is going to be particularly acute in these areas.

    As an example of big data, and cloud computing, Goff showed Sberbank’s lie detecting ATM machine that issues personal loans based up the applicant’s voice patterns. The device brings together a number of technologies to deliver a personalised experience for customers.

    “We can’t afford to wait wait,” warns Goff. “There’s a lot of change and it’s complicated but there are successes and we need to start our own stories.”

    At the heart of Goff’s presentation is the fact we live in a noiser world and for brands wanting to cut through that noise they have to offer something more than what has worked in the past.

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  • Journalism’s managerial challenge

    Journalism’s managerial challenge

    Yesterday I had lunch with a group of retirees who aren’t particularly connected to technology. It was a contrast to the previous three days spent with startup and media companies talking about social media and the internet.

    One thing that really seemed to disturb them was the idea that printed daily newspapers may not be around in a few years time.

    Which makes Elizabeth Knight’s Media Rivals Facing a Brave New World this weekend a timely read in the contrasting strategies of News Limited and Fairfax.

    From Knight’s report it’s hard not think News Corp CEO Robert Thomson is deluded;

    ”Print is still a particularly powerful medium … 43 per cent of Wall Street Journal readers are millionaires.”

    Old millionaires. Like the people I had lunch with yesterday.

    The problem Thomson has if this is indeed the strategy of the New News Corporation then he’s locked into a dying, declining market.

    A bright spot for both News and Fairfax are the digital properties that evolved out of their old classified and display newspaper advertising, specifically the real estate sites Domain and realestate.com.au.

    These sites don’t involve substantive news reporting or journalism beyond regurgitated realtor media releases, although if you take the attitude that newspapers were really only advertising channels with some news to attract an audience then this is a natural development.

    For journalists, and those who want to be informed about the world around them, that view is a problem as it doesn’t answer the question of how do you pay for news.

    With earnings expected to be 30% lower this year compared to 2012, this is something concentrating the minds of Fairfax’s management given they don’t have the profitable Pay-TV revenues of News.

    The problem for the legacy news operations is that the focus is on cost cutting while denying the reality that expensive printed newspapers are dying in both readership and advertising revenue.

    Desperately hanging onto the daily printed newspaper model threatens to consume resources needed make both Fairfax and News successful online.

    Which makes the venues of the investor events that Knight describes a interesting counterpoint to the ruthless cost cutting going on at both News and Fairfax.

    Sydney’s Mint and the Four Seasons Hotel are lovely venues and no doubt the executives and analysts enjoyed some nice canapes and drinks after their briefings.

    But genuinely cost conscious management would have put their status to one side and held the meeting at their own premises and, if the analysts were nice, offered them a cup of tea and a biscuit, just like shareholders get.

    At time when fast, responsive and small management is needed to make fast decisions in rapidly changing markets it seems the companies most threatened by change are those with the most inflexible, and entitled, managements.

    It may well be that Fairfax or News discover the magic formula that makes digital media profitable, but it’s not going to happen while they deny the realities of today’s market places and a radically changing economy.

    Not that this will worry the older executives of over-managed businesses who will spend their sunny days of retirement enjoying nice lunches and wondering what happened to the days of the printed newspaper.

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  • Discovering an online media model

    Discovering an online media model

    Peter Kafka of the Wall Street Journal’s All Thing D blog has been closely following Google’s attempts to position YouTube as a successor to television.

    Key to that success is getting advertisers on board to spend as much money with online channels as they do on broadcast TV.

    To date that’s failed and most of the online ad spend has come at the expense of print media – the money advertisers spent on magazines and newspapers has moved onto the web, but TV’s share of the pie is barely changing and may even be increasing.

    The challenges facing web advertising is discovering what works on the new mediums.

    McDonalds Canada Behind The Scenes campaign is touted as one of the success stories of YouTube advertising, although Kafka isn’t fully convinced.

    McDonald’s modest ad tells a story, flatters viewers by telling them they’re smart enough to go backstage, and still ends up pushing pretty images of hamburgers in front of them. That’s pretty clever advertising sort-of masquerading as something else but not really.

    We’re trying to apply old ways of working to a new technology something we do every time a new technology appears.

    Moving from silent movies

    Probably the best example of this is the movie industry – if you look at the early silent movies they were staged like theatrical productions. It took the best part of two decades for movie directors to figure out the advantages of the silver screen.

    Shortly after movie directors figured out what worked on the big screen, the talkies came along and changed the rules again. Then came colour, then television, then the net and now mobile. Each time the movie industry has had to adapt.

    It isn’t just the movie and advertising industries facing this problem; publishers, writers and journalists are struggling with exactly the same issues.

    Most of what you read online, including this blog, is just old style print writing or journalism being published on a digital platform. Few of us, including me, are pushing the boundaries of what the web can do.

    Waiting for Sarnoff

    David Sarnoff figured out how to make money from broadcast radio and television in the 1930s with a model that was very different from what the movie industry was doing at the time.

    Sarnoff built Radio Corporation of America into the world’s leading broadcaster and the modern advertising industry grew out of RCA’s successful model.

    Today both the broadcasting and advertising industries are applying Sarnoff’s innovations of the 1930s to the web with limited success. Just like movie producers struggled with theatrical techniques at the beginning of the Twentieth Century.

    Figuring out what works online is today’s great challenge. Google are throwing billions at the problem through YouTube but there’s no guarantee they will be the RCA of the internet.

    We may well find that a young coder in Suzhou or a video producer in Sao Paolo has the answer and becomes the Randolph Hearst or David Sarnoff of our time.

    The future is open and it’s there for the taking.

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  • Protecting the knaves among us

    Protecting the knaves among us

    “The biggest risk for Australian business journalists is being sued into oblivion” said Paddy Manning at a Walkley Media Talks Panel in Sydney last Thursday.

    Joining Paddy on the panel was The Australian’s Anthony Klan, the ABC’s Tikki Fullerton and moderator Peter Ryan who looked at the challenges facing business journalists seeking to separate truth from business PR spin.

    Business superinjunctions

    The problem facing Australian business journalists is a legal system that favours those who want to suppress facts – it’s a game only the wealthy can play and rich fraudsters use it well as we’ve seen over the years in corporate Australia.

    Manning described one occasion where he obtained information on a prominent businessman’s affairs and, within hours of asking the gentleman for comment, found he and the Fairfax had been hit with a court injunction with such vague wording it may have any of his employer’s outlets from mentioning the man at all.

    These injunctions were the rule, not the exception. Manning went on to tell how Sydney Morning Herald business writer Michael West spends one day a week on legal matters while his colleague Adele Ferguson was even preventing from writing about documents that were on the public record.

    Klan trumped that with the seventy injunctions he’s received over stories on the mortgage debenture scandals, an ongoing sore on Australia’s investment industry which threatens to steal many retirees’ savings.

    The problem of pre-emptive injunctions stemmed from the ethical requirement of giving a ‘fair opportunity for reply.’ In seeking comment from those engaged in shoddy – or downright – illegal practices, it gives those with something to hide the opportunity to run to the courts who are all to willing to issue wide ranging orders.

    An advantage for bloggers?

    Interestingly, Justice Leveson of the UK inquiry into press conduct made an observation about the disadvantage mainstream media has before the law during his visit to Australia earlier this year.

    online bloggers or tweeters are not subject to the financial incentives which affect the print media, and which would persuade the press not to overstep society’s values and ethical standards.

    While Leveson had it wrong about financial incentives, it’s actually the media’s ethical standards which are the restraining influence. Professional journalists quite rightly don’t like breaching their trade’s code of conduct.

    As Leveson opined, bloggers don’t necessary hold themselves to the same standards so they are more likely to publish and be damned.

    Where Leveson was utterly and totally wrong is bloggers’ immunity to the law.

    Bloggers rejoice in placing their servers outside the jurisdiction where different laws apply. the writ of the law is said not to run. It is believed therefore that the shadow of the law is unable to play the same role it has played with the established media.

    That’s nonsense and it’s a matter of time before a blogger goes to gaol for disobeying a court. When that does happen it will be interesting to see how the established media reacts to this.

    From the panel discussion it was quite clear that professional business journalists have no intention of breaking the law or their code of ethics, although all are united in their determination to protect sources if they were order to divulge by a court.

    The cost of suppressing news

    What really stood out from the panel was how the law is being used to stifle examination of Australian business behaviour. In the audience Q&A, veteran reporter Colin Chapman pointed out Australia sits at 26th on the World Press Freedom Index.

    The lack of a truly free press could just be seen as journalistic hand wringing, but there’s a real world effect of this – those retirees who will be ripped off by crooked financial advisers and mortgage funds would have a better chance of protecting themselves were they able to see Anthony Khan’s articles on the topic.

    Just as crooks have been able to prosper in the absence of press scrutiny, so too have supine, incompetent and lazy regulators.

    All too often agencies – such as the ACCC, ASIC, ASX or ATO – have only been woken from their slumbers when prodded by a media scandal, lack of scrutiny has allowed government regulators to get away with not doing their jobs.

    This poor enforcement is reflected in international comparisons. The World Bank ranked Australia as 70th in the world for protecting investors, way below Colombia, Thailand or Kazakhstan.Australian business reporters find themselves in a difficult position being caught between the tightening economics of the media industry and a legal system that is more focused on protecting knaves rather allowing society to be informed.That problem facing journalists is a problem for every Australian who’s being kept in the dark about their investments.

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