Paul Wallbank – Brilliant Communications

Tag: manufacturing

Touring the Autodesk demonstration gallery
What is the future of design and manufacturing in an age of 3D printing and powerful software? Computer Aided Design company Autodesk gives us some clues at how the world of design is changing.

Sitting in what was once the Southern Pacific Railway’s headquarters at the beginning of San Francisco’s Market Street is design software company Autodesk’s demonstration gallery showcases how design and manufacturing are going to radically change in coming years.

The first exhibit in the exhibition, which is open to the public three days a week with guided tours on Wednesdays, is a scale model of the Shanghai Tower that illustrates the power of simulations and the value computers add to the building and architecture industries.

Currently China’s tallest skyscraper and the second highest in the world, one of the notable features of the Shanghai Tower is how the designers were able to extensively model the shape of the building to reduce the loads on the structure. The cost and weight savings enabled the developers to create a far more lightweight building with a reduced environmental footprint.

For architects, builders and designers the Shanghai tower is an example of how desktop prototyping can be used to experiment with competing schemes to see what designs meet the needs of those using the building or product.

The biggest exhibit in the hall is the Mercedes Biome concept car chassis. First unveiled at the 2010 Los Angeles Car Show, the idea behind the vehicle’s design is an organic form similar to an animal’s skull to create a strong but lightweight structure.

Adding to the Biome’s exotic design is the proposal to ‘grow’ the car’s chassis out of genetically modified seeds. Essentially the vehicle’s structure wouldn’t be manufactured in our current understanding of the word at all.

While the Biome or similar vehicles won’t be seen on the roads in the near future – Mercedes predict the vehicle is at least 60 years away – the idea behind ‘growing’ industrial items is one that may well become commonplace in the near future for smaller items.

The other big exhibit in the gallery is the Lego dinosaur. Made up of 62,000 custom designed pieces, the dinosaur was assembled in at the company’s Czech Republic facility before being shipped to California.

One disappointing aspect of the dinosaur for some of the attendees is that these models aren’t made of solid Lego. Instead an internal brace is made that supports the structure. Again this is a feature of the design software that allows the creators to accurately calculate the weight and build a model that won’t collapse under its own mass.

At the other end of the size range, but no less important, is the display of 3D printed prosthetic limbs. It’s now possible to scan the remaining limb and create a device that closely replicated the lost limb.

Again, using 3D printing allows those limbs to be quickly made to the custom specifications, the design also allows weight saving features to be incorporated into the prosthetic. This exhibit shows just how life changing modern technologies can be.

Finally, one of the most intriguing devices is the The SOCCKET power generating soccer ball designed to promote physical activity and help children in developing nations access light to study by.

The SOCCKET charges up as kids play with the ball, in the evening an energy efficient LED lamp can be plugged into the ball. The Soccket retails for 99 US Dollars and for ball sold one is donated to a third world community.

Products like the Soccket, the prosthetic limbs and many of the other displays in the Autodesk Demonstration Gallery show the potential of a world where new ways of manufacturing join with modern design tools. It’s worth a visit to appreciate some of the ways our world is going to change in coming years.

The gallery is open to the public every Monday, Wednesday, Friday from 10 a.m. to 5 p.m., with a guided tour at 12:30 p.m. every Wednesday. Admission is free.

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November 21, 2015
Designing and the IoT
A piece I wrote for IoT hub looks at how the design industry is changing as every day devices, even clothes, can start communicating with the world.

In researching the piece, it was interesting just how broad the possibilities are, particularly when we start considering main devices will be able to change their roles depending on the commands they receive or the environment they detect.

What’s clear is the design industry is facing a world of opportunities, and challenges, as not only do objects start talking to each other, but also new materials and manufacturing processes start changing how we think ordinary items should be made and used.

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October 20, 2015
How design will change the world of business
“I always believe small companies usually illustrate big shifts faster than larger companies. In many ways big companies are responding to the shifts being driven by smaller businesses,” says Andrew Anagnost, the Senior Vice President of Industry Strategy and Marketing at Autodesk.

Anagnost was talking the Dreamforce media contingent after a tour of his company’s San Francisco Gallery where possibilities of today’s design and manufacturing tools are displayed.

Those possibilities are changing business, not just in design but across most industries as the means of financing and building new projects changes along with consumer demand as production methods change.

Anagnost breaks these changes into four major trends – the way things are designed, how they are produced, the nature of demand in a world where things can personalised and the very notion of what a product is.

“What people expect in from products today is very different.”

A supercomputer at your fingertips

“Every generation brings something new to design,” says Anagnost. “Imagine the generation that grew up with social media, online gaming, all the things that previous generations did not grow up with.”

This generation will be more collaborative and the idea of working in fluid, unstructured groups where many of the members will never physically meet anywhere.

Cloud computing is the other factor Anagnost sees as changing design as “it puts a supercomputer behind every screen”, which brings to the desktop great power in testing designs. “The designer gets a chance to explore options they couldn’t access before.”

That supercomputer at your fingertips changes all businesses, giving them processing power to carry out complex analytical tasks and modelling in all industries.

Financing the change

Another change to the production process is how people are financing their products. Increasingly platforms like Kickstarter are creating new ways for entrepreneurs to raise funds and also to test the market for a product before investing money and time.

“Before people would have to pitch their ideas to a larger manufacturer, an investor or a VC but now they can pitch it to anyone,” says Anagnost. “The means of financing products is now changing.”

The new means of production

‘Fabless manufacturing’ promises to change manufacturing by reducing the need for massive factories as micr0-factories start to change the economics of making products. These miniaturised robot factories are easily configurable and can be located locally rather than across the country of oceans.

Coupled with 3D printing, again it becomes cheaper and quicker to bring products to market and changes the dynamics of getting goods to market. “When it gets cheaper to deliver a complex product, the field gets levelled and more people can deliver innovative products to market,” says Anagnost.

The other trend within manufacturing is prefabricated assembly. While nothing new, improved design tools and manufacturing methods are making it easier and more efficient to assemble things like buildings onsite, coupled with 3D printing this is going to see massive changes in sectors like the construction industry.

Generational changes

Changing manufacturing and designs creates changed consumer expectations, as design becomes more accessible and personalisations easier customers are increasingly going to want products that meet their specific tastes and needs.

Another aspect to this is generational change, where younger consumers expect personalised products and don’t identify the same way with major brands as their grandparents and parents did.

“We’re going to see a move from rampant consumerism to a more selective consumerism,” says Anagnost.

This means markets are going to be far more volatile as the brand loyalty erodes in the face of a demanding customer. You’re only as good as the last conversation you had with your customer and if they aren’t happy they’ll go elsewhere.

Connected devices

The final factor Anagnost sees is the world of connected devices, increasingly consumers will demand products that have online functionality built in.

Increasingly we’re seeing this with motor cars and in the near future we’ll be seeing devices as diverse as motorcycle helmets and light bulbs being shipped with networked capabilities.

“Everything in your home is going to be connected in some way and people are going to have that expectation they will be,” says Anagnost. “Sensors are getting cheaper and cheaper and cheaper. There’s an assumption of connectivity.”

What Anagnost and Autodesk are flagging is business is changing, barriers we thought were unsurmountable are increasingly falling. For every industry, easily accessible computing and manufacturing power is changing the competitive landscape.

Paul travelled to San Francisco as guest of Salesforce.

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September 16, 2015
Zooming ahead of the supply chain
One of the least understood, but most important factors in modern industry is the logistics of moving supplies to manufacturers and goods to market.

Mastery of the supply chain is one of the key advantages Chinese manufacturers have says PCH Industries’ CEO Liam Casey in an interview with Fortune Magazine.

Fortune describes how Casey has become the ‘go-to’ man for companies wanting to outsource their manufacturing to China, a process that can be steep learning curve for an inexperienced startup team.

Since first travelling to China twenty years ago, Casey has been studying how the country’s manufacturers operate and he believes they are “light-years ahead when it comes to the supply chain.”

That strength is something that shouldn’t be underestimated by China’s competitors and western countries hoping to rekindle their manufacturing industries as Chinese costs increase, getting goods to market is as much an value add as making the products.

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August 26, 2015
When the machines come to town
What happens when the robots come to take our jobs? To find out, the US National Public Radio program Planet Money went to Greenville, South Carolina to find out.

As expected there’s a shift in the skills needed and jobs that were once assumed to be safe no longer exist. It’s worth a listen if only to understand the costs of an economy and industries in transition.

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May 30, 2015