Tag: news

  • So you call that journalism?

    So you call that journalism?

    On  the revelation his expose of Apple’s employment practice contains “significant fabrications”, Mike Daisy reached for the  “I am not a journalist and “my work is entertainment” excuses.

    This gutless and disingenuous defence is a common one used by those caught distorting facts or outright lying to advance their causes and enrich themselves.

    Perhaps the Mike Daisy expose, along with the sad events around the Stop Kony campaign, should make us consider who is a journalist and what journalism is.

    Is journalism reporting the facts as we seem them or describing the world around us? If so, does a “journalist” have to work for an established and recognised media outlet?

    The modern idea of warrior, professional journalism was born in the 1930s with celebrity journalists like Ernest Hemingway or Evelyn Waugh reporting from Spain or Ethiopia.

    In the 1960s we saw this idea become established through the Vietnam war and reached its peak in the early 1970s with the Watergate scandal.

    Today, someone who is an actor by trade can be appointed as the technology correspondent by a newspaper and automatically become a credible journalist in their field.

    At the same time someone with years of experience in their field — it could be food, travel, technology or anything else — is sneeringly derided as a “citizen journalist” by those who draw a cheque from the established, and dying, media should they decide to self publish.

    The sad thing is much of what is published as “journalism” by the established media outlets is entertainment and many of the “facts” reported are self interested propaganda promoting the latest music star or pushing a political agenda.

    All too often, those claiming to be credible journalists are being used to give the illusion of of credibility on things that simply aren’t true at all.

    We need to re-evaluate what journalism is and how misleading and self-interested reporting distorts debate, markets and the democratic process.

    A start would be in ditching the “journalism as entertainment” meme.

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  • Facebook timelines and the long tail

    Facebook timelines and the long tail

    The Financial Times’ Tech Hub blog reports how Facebook’s Timeline function is driving views to old newspaper articles to unexpected stories.

    On one level, this is a vindication of Wired Magazine editor Chris Anderson’s Long Tail theory of the value of older inventory; that older assets and data become more valuable in an age of unlimited choice.

    The question remains though just have valuable old news really is, does the digital equivalent of fish and chip wrapping really have any intrinsic value.

    It will probably turn out that information consumers will pay for unique, timely content while leaving the lolcats and funny videos to ad supported content farms.

    The long tail model is the digital equivalent of the Fast Moving Consumer Goods business model, just as a big supermarket only makes pennies from each can of baked beans or milk they sell, they make big profits due to the volume they move.

    As business writer Seth Godin has put it, the long tail is good for organisations that own big warehouses, and newspapers have the news equivalent of that.

    For small businesses, the long tail is not where we need to be, our economics mean margin, not volume.

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