Paul Wallbank » price points http://paulwallbank.com Decoding the new economy Sun, 05 Feb 2012 20:08:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Sweet point for iPhone apps http://paulwallbank.com/2008/11/23/sweet-point-for-iphone-apps/ http://paulwallbank.com/2008/11/23/sweet-point-for-iphone-apps/#comments Sun, 23 Nov 2008 04:13:28 +0000 Paul Wallbank http://paulwallbank.com/?p=115 Thanks to Techmeme, I came across an Venture Beat article that illustrates some of the points in my earlier post.

The $9.99 iPhone app is exactly these price points at work. The price isn’t too much to discourage buyers but equally allows the developer to turn a profit from the application.

It’s interesting how the price points settled so quickly in the App Store and how a similar thing happened with the 99c price point in iTunes.

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