The TV industry warns the fight for advertisers’ dollars is far from over
Tag: television
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The tension between creative and business
One of the ongoing tensions in the new media landscape is that between the demands of advertisers and content creators. This isn’t a new thing as a 1959 interview between Mike Wallace and TV pioneer Rod Stering shows. Sterling describes how pressures from networks and advertisers created often weird compromises along with a fair degree…… Continue reading The tension between creative and business
