It’s fashionable to tell business owners they need to embrace every aspect of the web. But do you really need a blog in your small business?
There’s no doubt a blog is worthwhile for many. It can give another perspective to the business and enhances their story. It can help smaller businesses cut through the noise to stand out in a crowded marketplace.
A good example is Mark Fletcher’s Newsagency Blog which has publicised Mark’s software company and his associated newsagencies while establishing him as a leader in the industry.
Not all businesses have Mark’s energy or some simply don’t have the time. For others, their markets don’t really care about blogs.
Also a blog is not an end in itself. A newsagent with an interesting blog is still going to fail if they don’t deliver service to their customers and the same applies for PR agencies, marketers and management consultants.
If blog is going to distract you from your core business, then maybe it isn’t a good idea.
Every business is unique and what works for one enterprise is not necessarily right for another. A blog is a business tool, just like every other aspect of the Internet, and you need to choose the right tools for your business.