Whether you’re a blogger, a journalist, a business owner or just a plain ordinary joe in the street, one asset stands above all others – your integrity.
A Sydney advertising agency faking a story about a woman looking for the owner of a jacket is a good example of how forgetting this can backfire.
For Naked Communications this is particularly ironic given the headline Naked tells the Naked Truth at the time of their corporate takeover last year.
An even greater lesson is the damage done to the fantastic “Best Job in the World” campaign with another lame stunt. It’s fairly safe to say overdoing things with a fake tattoo has destroyed much of this story’s goodwill which is a crying shame.
There’s a temptation to dress this up as a new media versus old media story, but it’s not. Ethics have always been ethics and truth has always been the truth.
Regardless of who you are and what your business is, integrity is everything.