One of the odd things about people criticising you on the Internet is how often they read the wrong things into words.
A case in point are the replies to this Smart Company column.
The funny thing is I agree with every point he makes and if he left it at that all would be sweet and the reader better informed.
But he doesn’t and he drops this little bomb;
The notion that it “cost them nothing” is also misleading as unless you think though the consequences of beginning such engagement, say through Twitter, then it can cost you a lot more than you are prepared to give.
Misleading?
Accusing a writer of misleading readers is pretty serious. It’s even more galling when the quote is taken out of context.
This is the strange thing about the Internet, people do silly things and it hurts their credibility.