Every few months, the web lights up with hype about the latest technology or website. For a few weeks, every tech conversation mentions this hot new product.
Almost always this hype is driven by the company in question duchessing a few key “opinion leaders” in the tech, social media or other circles. These folk start writing up this product and, if they are lucky, the stories get picked up by the broader media and the product becomes “hot.”
The aim is to find the greater fools, for the investors and founders of these business they want to cash out by selling the operation to a bigger entity.
When you read the hype about the latest user generated, online sharing social media service that’s growing at a remarkable rate be aware you’re actually seeing a pitch to a big company being framed along the lines that “you can’t afford to miss out.”
By all means sign up to the service to have a look but don’t buy the hype and remember you’re not the customer – the gullible big business manager looking for the next big thing is.
Image courtesy of Blary54 through sxh.hu