Our watches will outlast the Apple watch warns Montblanc’s CEO Alexander Schmiedt in an interview with Bloomberg.
Schmeidt is basing his view on his watches’ durability, “I don’t think that customers are going to be ecstatic to throw away watches in one to two years when the technology is obsolete.”
It’s a brave call and what Schmeidt’s views risk is that standard watches may become niches items. He could be right though and Apple’s watches might prove to be toys for technologist.
The market will decide.