Value versus valuation

The story of Skift illustrates how businesses can add value without courting venture capital investors

“There are people who build media companies for valuation, then there are others who build media brands for value,” writes Skift c0-founder Rafat AliĀ in his account of how the business stopped worrying aboutĀ raising venture capital and focused on bootstrapping the travel industry website.

Ali’s story of how Skift’s founders gave up on finding investors, refocused their business and found revenues to bootstrap the organisation is worth a read for anybody starting a venture, not just a tech or media startup.

Notable is Ali’s distancing Skift from the startup label, claiming it’s “a meaningless word that comes with too much baggage”.

The story of Skift is an interesting perspective on growing a business outside the current focus on external investors, instead focusing on the value it adds for customers, users and readers. Just as Skift went back to basics, many of us should also focus on how we and our businesses add value.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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