A good example of the technology transition effect is the Personal Video Recorder (PVR) where a decade ago relatively cheap hard disk drives started to displace videotape, CD and DVD players.
During that period Tivo was the giant of the PVR industry but it wasn’t to last as the plummeting price of hardware made the devices a commodity while the rise of streaming media changes the industry’s dynamics.
Now Tivo is no more as it is bought out by entertainment company Rovi, a victim of the transition effect.