marketing | Decoding the new economy http://paulwallbank.com Society and business in the 21st Century Wed, 10 May 2017 21:07:14 +0000 en-AU hourly 1 https://wordpress.org/?v=5.8.3 16560829 Television’s argument for relevance http://paulwallbank.com/2017/05/10/televisions-argument-for-relevance/?utm_source=rss&utm_medium=rss&utm_campaign=televisions-argument-for-relevance http://paulwallbank.com/2017/05/10/televisions-argument-for-relevance/#comments Wed, 10 May 2017 00:31:28 +0000 http://paulwallbank.com/?p=15768 The TV industry warns the fight for advertisers' dollars is far from over

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Counting the digital pennies http://paulwallbank.com/2017/01/30/counting-the-digital-pennies/?utm_source=rss&utm_medium=rss&utm_campaign=counting-the-digital-pennies http://paulwallbank.com/2017/01/30/counting-the-digital-pennies/#respond Mon, 30 Jan 2017 02:44:54 +0000 http://paulwallbank.com/?p=15450 The hopes of media companies that Facebook and Google could provide new income streams appears to have been stymied.

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P&G focusing on Facebook is bad news for media http://paulwallbank.com/2016/08/11/pg-focusing-on-facebook-is-bad-news-for-media/?utm_source=rss&utm_medium=rss&utm_campaign=pg-focusing-on-facebook-is-bad-news-for-media http://paulwallbank.com/2016/08/11/pg-focusing-on-facebook-is-bad-news-for-media/#respond Thu, 11 Aug 2016 00:18:43 +0000 http://paulwallbank.com/?p=15014 Proctor and Gamble's decision to focus on Facebook is bad news for media and smaller websites

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The rise and fall of a social media influencer http://paulwallbank.com/2016/05/15/the-rise-and-fall-of-a-social-media-influencer/?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-and-fall-of-a-social-media-influencer http://paulwallbank.com/2016/05/15/the-rise-and-fall-of-a-social-media-influencer/#respond Sun, 15 May 2016 00:08:29 +0000 http://paulwallbank.com/?p=14732 The story of one Tumblr influencer illustrates much that is wrong with the social media industry.

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Facebook and its mobile river of gold http://paulwallbank.com/2016/04/28/facebook-and-its-mobile-river-of-gold/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-and-its-mobile-river-of-gold http://paulwallbank.com/2016/04/28/facebook-and-its-mobile-river-of-gold/#respond Thu, 28 Apr 2016 12:45:20 +0000 http://paulwallbank.com/?p=14670 Facebook's revenues show how the service is leading the way in making money from the mobile internet.

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