Hiding Hollywood

Changing maps devalues the trust in location services

What it comes maps, trust is everything. If you’re uncertain about what a map tells you then it’s pretty close to useless.

Gizmodo has an interesting story of how tourism and residents clash underneath the Hollywood sign in Los Angeles with the resultant changes to Google Maps and Garmin GPS systems.

It’s surprising that Google, Garmin and other mapping services have agreed to create misleading maps as this devalues the trust in their services.

That’s their business choice though, although in the long term this going to deeply hurt trust in their maps.

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Reframing the economic debate

It’s time to change the political and economic discourse says Irish economist David McWilliams

“We need to stop the drift in politics and economics,” says Irish economist David McWilliams.

McWilliams is talking about Ireland and asking where the nation goes for the next two decades as European agricultural support programs wind up and Irish tax advantages erode.

That conversation though is one that every economy, every nation and every community needs to be having in the face of a rapidly changing world.

Assuming that what’s working, or muddling along, today will be successful tomorrow is a brave belief.

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Reinventing the payphone with WiFi access points

For now though it seems the remaining payphone kiosks are safe from being abandoned

As smartphones have become common, the humble phone box has become a quaint reminder of a previous era. A series of initiatives around the world to use phone boxes to WiFi points may be giving them another lease of life.

For telecommunications companies around the world what to do with thousands of barely used but high maintenance phone boxes has become a pressing question, particularly in markets where licenses require operators to maintain them as part of their service obligations.

A solution may be found in municipal WiFi as cities have found one of the barriers to rolling out networks is where to locate base stations. In Barcelona one of the solutions has been to create hotspots in bus shelters.

The idea of using payphones as hotspots first appeared in the Yorkshire town of Leeds followed by a municipal network in New York and now Australia as the incumbent telco Telstra announced plans to rollout wireless broadband across the country.

In the UK, the Leeds based service includes charging stations in the kiosks with the services based upon advertising. It’s notable the UK service is a private startup while the US experiment is a municipal initiative and the Australian service is an extension of the existing telco network.

It may be that other revenue generators may be to provide electric vehicle charging, secure storage and perhaps neighbourhood collection points for delivery services. The model certainly needs tweaking.

How the utility of kiosks providing WiFi and these other neighbourhood services work will depend upon many factors; the economics may require governments or community groups to provide the services. It certainly is a business model in development.

For now though it seems the remaining payphone kiosks are safe from being abandoned.

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Employee engagement in small business

Blogging helps small business tell their story and improves staff morale

Earlier this week I was asked what tools small business could use to increase employee engagement.

My reply was a simple one; start a company blog and let staff contribute to it. Letting workers tell stories of why they enjoy their work not only gives them a feeling of being recognised as part of the team but also shows the human face of the business.

That latter part is an important point as too many small businesses try to sound like Exxon-Mobil when they present their company face when in actual fact most customers are after the human touch.

It’s a simple thing, but showing your business’ human face is not only good for staff morale but also good as a marketing tool as well.

 

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TVs unchanging face

Apple’s CEO considers how long the TV industry can go without disruption

In the wake of Apple’s big announcements this week, CEO Tim Cook has an interview with US talk show host Charlie Rose about the company and its strategy.

One of the notable views in the clips that have been released so far is how Cook sees television being stuck in the 1970s.

Apple has been trying to reinvent TV for nearly a decade and, despite consumers watching more content on their computers, the television industry’s revenues continue to stand up.

Cook’s almost certainly right that television is moribund, but it’s a medium that for the moment seems resistant to disruption.

How long television can stave off change might be one of the defining questions of the entertainment industry.

 

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Rise and fall

We live in rapidly changing times. Incumbents and market leaders shouldn’t assume their positions are safe.

Twenty years ago UK supermarket chain Tesco was an also ran.

A decade ago it was the market leader.

Today Tesco is in trouble again as low cost European competitors like Aldi and Lidl have chipped away the British majors’ market share.

A few weeks later, Tesco shares plummeted on revelations the company’s profit guidance had been overtstated by 250 million pounds with the company’s chief executive Dave Lewis announcing several executives have been stood down as auditors investigate the descrepencies.

Tesco is a very good example of how quickly how competitors can come from behind in today’s marketplaces; first Tesco itself during its 1990s rise and then its crash in recent years.

We live in rapidly changing times. Incumbents and market leaders shouldn’t assume their positions are safe.

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