Today design site Canva hosted a media breakfast with their founders and chief evangelist, Guy Kawasaki.
One of industries Canva cite in their case studies is designing book covers as part of the publishing industry which Kawasaki points is an area where incumbent giants are falling down badly.
In Kawasaki’s view services like Canva, Amazon and the various publishing tools have made the major publishing houses redundant.
Publishers were once necessary to get a book to market; today there’s little a moderately well funded individual can’t do.
For publishers, it means they have to lift their game – automate their processes, harness their corporate knowledge and help good products get to market.
Instead most are riding a dying business model as cloud based services make it easy and simple to get a project to market.