Decoding the new economy

Windows 10 release date announced

The launch of date of Windows 10, possible Microsoft’s last operating system, has been set for July 29

Possibly Microsoft’s last big operating system release, Windows 10 will be available on July 29 the company announced today.

The product, which will be a free upgrade for Windows 7 and 8.1 users, has an OEM price tag of $109 for the home edition and $149 for the professional version according the Newegg website.

For Microsoft, the race will be on to get Windows 10 onto as many devices as possible to meet its ambitious targets. How it goes with phones and Internet of Things devices remains to be see.

Seven flavours of Windows

Microsoft’s latest Windows roadmap may well be the last hurrah of the old software licensing model

In a post on Microsoft’s blog the company’s VP for Windows, Tony Prophet, yesterday laid out the final line up of the upcoming Windows 10 software.

As previously, Microsoft have decided to spoil the market with choice, offering Home, Pro, Enterprise and Education versions of the operating system along with two different versions of the mobile package and a stripped down product for Internet of Things devices.

In many respects this is Microsoft desperately holding onto the old model of operating systems where a consumer version bundled into a commodity PC offered less than an Enterprise version supplied as part of a lucrative corporate license.

That model still works – Microsoft’s licensing revenue was $19 billion last year – although it is in slow decline although the problem is operating systems are now commoditised and the old position of dominance in the PC industry doesn’t work in a world of cheap, lightweight devices interacting with cloud based services.

One theory running around the tech industry at the moment is that Windows 10 will be the last Microsoft operating system, if that’s true then today’s seven flavours of the software is the last grab at the old licensing model.

Winning the cloud

The cloud computing war may have been won but the battles for profit continue.

“The cloud has won, the argument is over and any software company that hasn’t moved onto the cloud is doomed,” stated Netsuite CEO Zack Nelson at the Suiteworld 2015 conference in San Jose this week.

Nelson and Netsuite certainly can say their software is selling with revenues increasing thirty percent over the last year, although the company’s overall losses were the same as a year earlier at $22 million.

As with all conferences the focus was on big product announcements with Netsuite showcasing their enhanced Point of Sale services, European data centres and their alliance with Microsoft.

Microsoft become partners

The video appearance of Microsoft CEO Satya Nadella to announce the partnership covering Azure web services and Office 365 is another step by Nadella to move Microsoft into strategic relationships with key cloud computing companies following another with Dropbox last month and with Netsuite’s fierce rival Salesforce last year.

For Netsuite the partnership offers the opportunity to integrate more tightly into Microsoft’s office productivity and enterprise tools that have been clawing their way back in marketshare after sustained attacks from Google and other cloud services.

In the product offerings, Netsuite was showing its push into ecommerce and retail showing off both its Point Of Sale system and its site builder capabilities with the big boast their back end services are “faster than Amazon’s.”

Taking the game up to Amazon is a big boast and it will be worthwhile seeing how the Seattle based giant responds, certainly for Netsuite’s customers having an e-commerce system that can match the industry leader will be a big attraction.

Rolling out the data centers

Data centers are always an issue for cloud computing services with the questions of redundancy, data sovereignty and latency being raised. The announcement that Netsuite will be opening centres in Europe will help the company in those growth markets.

For the Asia Pacific, there are no immediate plans for data centers in the region but the company’s main push is on developing deeper relationships into the Chinese markets with resellers and partners.

The international push is important for Netsuite with the proportion of its non-US revenues being stuck at just over a quarter for each of the last three years with Craig Sullivan, the company’s Senior Vice President for Enterprise & International Products, flagging China, Brazil and Germany as key growth markets in the coming years.

A native look and feel

In all three countries the company is betting on partners growing market share through a Most Valued Players and reseller programs aided by the company’s claim the software works natively in 19 different languages.

“We want international users feel like NetSuite was designed for them,” is Sullivan’s ambition for the service’s global operations.

Cloud computing may have won the software wars but there’s still plenty of battles to be fought over who will make the profits from the online software market, a fight not helped by evolving business models.

Suiteworld was a good demonstration of what Netsuite is hoping to fight that battle with. Whether it’s enough to succeed either as a company or a takeover target remains to be seen.

Microsoft builds its future

Microsoft makes a statement on its future

A billion devices running Windows 10 was the promise made by Microsoft at the company’s Build Conference in San Francisco yesterday.

The ambition is based upon delivering the system on devices ranging from desktop computers down to the embedded systems on Internet of Things devices.

As part of the drive to get onto the IoT, Microsoft also announced Windows 10 initiatives for the makers’ community with various programs for Arduino, Raspberry Pi and Intel’s Minnowboard.

At the same time the company announced how some software will soon be able to run on iPhones and Android devices with an extended Software Developers Kit.

While this makes Windows more attractive for developers who no longer have to develop different versions for the Microsoft product, it’s also an admission the company’s phone strategy has failed.

For Microsoft yesterday’s Build Conference was the opportunity for the company to show their vision of the market’s future that involves computers, mobile devices, the cloud and the Internet of Things.

Whether Microsoft is part of that future is the main concern of CEO Satya Nadella.

A small business makeover challenge

Microsoft’s Modernbiz technology makeover program is an interesting study on how small business computer usage has changed

One of the key factors in bringing the Personal Computer era of business to a close was the end of the upgrade cycle where users tended to buy new systems every three to five years.

For companies like Dell, Acer, IBM and Microsoft this cycle was an important and reliable income stream.

In the early 2000s though it stopped as customers decided that with most new innovations coming onto their computers through web browsers they didn’t need to buy new systems.

For the PC industry, particularly Microsoft, this presented a huge threat to their business models and all of them have been trying to find ways to refocus their businesses.

The ModernBiz Technology Make-Over

Late last year I was asked by Microsoft Australia to participate in their ModernBiz Technology Make-Over where a small business running Windows XP and Server 2003 was given a free tech upgrade to the latest equipment.

This was interesting as it was an opportunity to see how Microsoft and the market are adapting to a very changed industry.

As well I still carry the many scars – most psychological but some physical – from my years of running PC Rescue where upgrading companies’ old technology was a core part of the business.

Doing a tough job

The fallacy many managers and inexperienced companies fall for is that migration customers from old equipment to new systems is a simple matter of copying a few files. It is never that simple.

Upgrading company computers a tough field as every business is unique and in workplace where the technology has been in use for over a decade the learning curve onto new software is insanely steep for staff and management alike.

So watching the process from a relatively safe distance where I wasn’t worrying about losing customers’ data or trying to complete a complex task within a short deadline was quite attractive. Basically I wanted to see the other guys sweat.

Another attraction in participating was to see how Microsoft are managing the transition from supplying business servers to provisioning cloud services and how customers are managing that change in product offerings.

Dealing with a shifting market

For both Microsoft and their customers the shift from one off hardware and license purchases to cloud based monthly subscriptions is a major change in mindset, so seeing how small business users adapt to online services will be interesting.

Overall the technology makeover promises to be an interesting exercise on how the small business computer industry is changing.

For his participation in the Modern Biz Technology Makeover program, Microsoft gave Paul a Lenovo laptop which he hasn’t yet used.

Dropbox and Microsoft’s alliance of convenience

The Microsoft alliance with Dropbox puts Google at a disadvantage and shows how alliances are evolving on the cloud

Today’s announcement that Dropbox and Microsoft have deepened their alliance throws a further challenge out to Google’s ambitions to take a slice of the office productivity market while further reducing profits for the once dominant software giant.

Dropbox’s new deal with Microsoft give of users the ability to edit Office documents natively in their browser. It’s an advanced version of the feature that Google have offered with their Docs service for some years.

A notable aspect of this deal is how Dropbox have been prepared to partner with Microsoft – a decade ago smaller and relatively new companies were suspicious of working with Microsoft given the giant’s well deserved reputation for ruthless behaviour.

Equally Microsoft teaming with more agile newcomers rather than trying to bully them out of business is a distinct change from the company’s peak days under Bill Gates.

The real target of the alliance though is Google and the Dropbox-Microsoft deal makes Office 365 a far more formidable offering as a cloud service.

For Google the deal means they have to add more features to their Docs service to counter a more competitive Microsoft offering. It also shows the marketplace is shifting as alliances of convenience are forming.

Microsoft’s server clock counts down

Microsoft’s ending of support for Windows Server 2003 marks the end of the box software era.

One of the challenges facing Microsoft are the millions of users quite happily using the company’s older products.

While Windows XP is by far the biggest problem – only last year the number of systems running the fourteen year old operating system still outnumbered those running the latest version – Microsoft faces similar issues with its server 2003.

This week Microsoft warned support for Windows Server 2003 has entered its last one hundred days and urged customers to look at shifting onto new systems.

Interestingly most of the case studies they cite involve customers moving from on premise servers onto cloud services.

While that’s very good advice as most customers, particularly small businesses, don’t have the capabilities it shows how the industry has shifted in the last twelve years.

For most of those companies a decade ago cloud service, or Software as a Service (SaaS) as it was known then, weren’t available for most business functions. Today they are the norm and usually the best option for smaller operations.

That shift to the cloud has meant an entire industry now faces extinction as the army of suburban IT service companies that once maintained those servers are now largely redundant.

As the clock ticks down on Windows 2003 server so too does it for all the businesses that once depended upon the PC industry.

Tag: microsoft

Windows 10 release date announced

Similar posts:

Seven flavours of Windows

Similar posts:

Microsoft builds its future

Similar posts: