Creating a false divide between startups and small businesses

Tech startups shouldn’t be treated differently from other businesses

“We aren’t small businesses” cries Tank Stream Ventures’ Managing Partner Rui Rodrigues in Business Spectator yesterday.

Rodrigues’ point was tech startups have a very different set of needs to the local small business. “Bob down at the corner shops has been there for 10 years, and he’ll be there for another, he might sell milk, or office chairs, or even fix your watch,” he writes.

Technology startups on the other hand “have ambitions to become big companies, global empires. They are high-growth technology businesses and they are working on goods and services that you might not yet know you need.”

Silicon Valley’s greater fool model

Rodrigues’ comments come from the Silicon Valley Greater Fool mindset where the end game for investors is to flip the business to a bigger company or make out like bandits in a stock market listing. Under that model profitability doesn’t matter, “too early is considered a deterrent for investors looking at a business.”

Not making a profit is fine for a company promising unlimited future growth to the market or a flipper based on finding a greater fool but for most startups those lack of returns see all but a few spectacularly successful ones shrivel away as the company’s funds exhaust before the founders achieve their objective. For Bob the locksmith who doesn’t have a fall back option of returning to a management consulting job, he needs the income.

What’s more fallacious in Rodrigues’ piece is the idea today’s tech startups themselves will be great employers themselves. Even the successful ones haven’t proved to be job generators in the way traditional business have been.

For the traditional small business sector the risks aren’t insubstantial either as the majority of proprietors will barely make a living while risking their assets, time and often health – something understated by the motivational writers urging people to quit their jobs and prove themselves.

A lack of capital

For both the startup community and the small business sector the real challenges lie in being undercapitalised. Most startups will fail because of insufficient capital while the majority of small businesses never quite reach their potential because they lack the funds required to invest in the proper tools.

Much of this comes down to banks retreating from small business lending thanks to the ill thought out Basel rules that treat home mortgages as almost risk free which has discouraged any form of finance not backed by residential property.

In fact many of the challenges facing traditional small businesses such as high rents, unnecessary regulation and high labour costs are as much a problem for the thirty something renting a desk in a tech incubator as they are for 55 year old Bob who’s been running the local locksmiths for the last twenty years.

Misdirected government

Silly schemes like the Australian government’s depreciation scheme aren’t addressing this problem, indeed the Abbott administration’s intention is to provide a brief sugar hit to the nation’s GDP as small business owners buy new laptop computers and toolboxes. It does nothing to address the uncompetitiveness of Australian business or its attractiveness to local investors.

That Rodrigues wants to create a schism between the tech startup community and the small business sector is regrettable, it only confirms in many people’s minds that technology is for geeks and not ‘ordinary people’.

In truth a nation’s business community needs a level playing field, one that doesn’t give preferential treatment to one form of activity over others – be it property speculation, tech startups or dog walking franchises.

While there are genuine differences between the startup sector and the small businesses community – in the same way there are differences between Bob’s locksmiths, Jane’s cafe or Sarah’s dog walking franchise – there is need for businesses divided in asking for equal and fair treatment from government, banks and large corporations.

Having a united voice for all entrepreneurs, however modest their ambitions, is far more important than single groups pleading for special treatment.

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Acting beyond the law

Startups need to be careful about being too arrogant in the face of laws, conventions and plain old good manners

Uber and other car services are claiming US disability laws don’t apply to them The Daily Beast reports.

It’s hard to think of how Uber can do more to alienate the community with the service pushing legal boundaries in many cities, avoiding taxes and trying to skirt employment laws.

The danger for all the new wave of companies in their trying to dodge laws is they are inviting restrictive legislation, particularly if they’ve alienated the community and electorate.

It may well be time for companies like Uber, SideCar and Lyft to start showing a bit of humility and tact. Hubris and arrogance may come back to haunt them.

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A great time to raise funds

For the right startups there’s plenty of investor money available right now

“There’s great availability of capital for young companies,” says Doron Kempel, the CEO of software defined data center company SimpliVity.

Since being founded in 2009, the company has had five rounds of funding and raised $276 million dollars in equity and debt.

The notable thing is Kempel says the banks are keen to lend money to his business, something that probably underscores how difficult it is for banks to find suitable places to place funds.

As one of the unicorns – Simplivity’s last fund raising gave the company a valuation of over a billion dollars – it shouldn’t be surprising that banks are comfortable lending money to the business but it also underscores just how much money is available to startups with the right investors.

For those investors the paper returns are good as well, with Kempel observing each round of funding sees the company’s valuation triple.

So for companies with good ideas and unique stories it seems right now is a good time to be raising money, particularly if the founders can get one of the pedigree venture capital firms to invest.

The question now though is how many coffee apps and delivery services can the also ran VCs support?

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The not so smooth rise of 3D printing

MakerBot’s story shows the development of new industries is never smooth

Vice’s Motherboard details the remaking of MakerBot, the rescue of an early leader of 3D printing industry.

The story is great long read for any business owner or want to be startup founder and a reminder that the development of new industries is never smooth sailing.

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Dividing the Internet of Things

Increasingly the Internet of Things is going to be split into different fields

One thing that’s becoming clear in researching and writing on the Internet of Things is how three distinct strands of the concept exist due to the different needs of industry and the marketplace.

This is articulated best by Bill Ruh, the Vice President of GEs Global Software Center, who in an interview this week – which I’ll post later – suggested the IoT is best divided into the industrial internet, the enterprise internet and the consumer internet.

At the base level the consumer internet includes the bulk of startups and the devices that get most of the publicity; the Apple Watches, Nest thermostats and smart door locks.

Largely operating on a ‘best effort’ basis, consumer IoT vendors don’t guarantee service and security is often an afterthought. This is going to present a few challenges for both consumers and retailers as the inevitable problems arise.

Catering for the enterprise

The IT industry vendors are at the next level, the Enterprise internet, where companies like Microsoft, Cisco and VMWear are adapting their businesses to the cloud and Internet of Things.

At this level, which Cisco calls the Internet of Everything, the security and reliability challenges are understood and the practices of the IT and communications industry lend themselves to the widespread transmission of data from smart devices.

Similarly most of the telcos with their machine to machine (M2M) technologies fall into the enterprise internet camp.

Driving the industrial internet

While the enterprise vendors are providing robust systems, the IT industry levels of service don’t quite meet the needs of mission – and often life – critical applications found in jet engines, precision manufacturing and most industrial processes.

Providing that level of security, precision, reliability and low latency is where the industrial internet is applied. This is where the companies such as GE and the other big engineering companies come in.

At the industrial internet level it’s far harder for startups to disrupt the existing players as it requires both specialist knowledge of their industry sectors and deep pockets to provide the necessary capital for product development.

However the existing industrial conglomerates don’t have all the skills in house and that’s an opportunity for smaller companies and startups to enter the industry.

The long product times are another aspect of the industrial internet, as Rue points out, GE are still supporting equipment that is over eighty years old. While that equipment will probably never be connected to the internet, the machines being designed today will be expected to have similar lifespans.

While the three different IoTs have their own characteristics, and in many instances overlap, all three are opportunities for savvy developers and entrepreneurs.

The difficulty some businesses, both as vendors and customers, will face with the IoT is applying the wrong technology set to their problems and industry.

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The tough world of IoT hardware startups

Starting a business making IoT hardware is a tough challenge

Yesterday Internet of Things startup Ninja Blocks announced it was shuttering its doors after three years of operations, two successful Kickstarter campaigns and three successful fundraising campaigns that netted $2.4 million.

Ninja blocks aimed to become the centre of the smarthome with its simple controllable device but, as many other startups have found out, the costs and complexities of designing, manufacturing and shipping hardware are not trivial.

Last year I spoke to Ninja Blocks and a similar IoT startup which also failed, Moore’s Cloud, about their opportunities and challenges. In the light of both companies failing they are worth watching again.

Daniel Friedman, CEO of Ninja Blocks outlined the company’s plans along with the limits of crowdfunding.

The CEO of Moore’s Cloud, Mark Pesce, had much stronger views on crowdfunding and its limits.

From the Moore’s Cloud and Ninja Blocks story it would be tempting to conclude that pure IoT hardware startup plays are doomed to failure, however the lessons of companies like Fitbit and the Pebble watch show otherwise.

A very good example of success is Spanish IoT company Libelium whose founder and CEO Alicia Asin told Decoding The New Economy two years ago how the company had started under the shadow of the 2009 economic crisis and thrived since.

The failure of Ninja Blocks and Moore’s Cloud really tell us we’re in the early days of the IoT and the business models and technologies are not certain. It’s also a commentary on the risks involved in startup businesses, as investor Dave McClure says, “not every one will be a unicorn.”

As the markets grow and the technologies evolve we’ll be seeing many more IoT startups, few will become billion dollar unicorns and many will fail. That’s the nature of new industries.

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Adventures in Startupland – the brutal truth of starting a business

Zendesk CEO Mikkel Svane’s book Startupland describes the challenges faced by most business founders and business owners.

Startupland is a magical, mythical place where the unicorns roam free and much of the advice dished out to nascent entrepreneurs has more in common with a romantic fantasy novel than the hard work of building a business.

Mikkel Svane’s Startupland is not one of those books. Svane, the co-founder and CEO of cloud based customer business Zendesk, is instead a tough description of the challenges and personal costs of venturing into business for yourself and the harsh, demanding realities of the Silicon Valley statup model.

“No-one tells you how little you get paid,” warns Svane as he charts his own journey from developing and selling through Stockholm’s computer shops of the mid 1990s a basic program that created 3D optical illusions through to floating Zendesk on the NASDAQ in 2014.

During Zendesk’s journey Svane and his business partners experienced the entire range of challenges that a business founder could face ranging from managing high growth, laying off staff in the face of a downturn, the inevitable pivots and, sadly, the passing of a valued employee.

“Startups are fragile” warns Svane and observes how he nearly fell for the trap all business owners have been tempted by in doing consulting work to provide cash for the business. Invariably the side job comes to dominate and the new venture withers due to lack of attention.

Working from home

For those starting out in business, whether it’s a tech startup or something a big more mundane, the observations and tips on working for home are worthwhile in themselves, if you find you’re one of the type that “sits at home and eats toasts and masturbates” then it’s probably best to find an office or coworking space.

Having had the opportunity to interview Svane a number of times, his own passion and character comes clearly out of the book including his view that seemingly boring things like customer support is sexy, citing how Marilyn Monroe fell for Arthur Miller (although that didn’t end well).

The ‘boring is sexy’ mantra is one Svane repeats throughout the book, and his contention is seemingly mudane areas like customer support are where the real business opportunities lie.

Business is about relationships

Ultimate Svane sees business as being about relationships; between customers, staff and investors. His view on accepting investor’s money is an important lesson from the book.

“Great investors have unique relationships with their founders, and they are dedicated to growing the company,” writes Svane. “Mediocre and bad investors work around founders, and the company ends in disaster.”

The brutal truth

In telling the brutal truth about starting a business Svane gives anyone considering the idea of ditching the cubicle a realistic view of the challenges ahead. That advice alone will save many families from the stresses and costs of self employment and startup land.

Those considering entering the world of startups, small business or self-employment should read Startupland. If you’ve already started that journey, then Svane’s story is worth reading to show you aren’t alone in your daily challenges.

 

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