Tag: startups

The what and the why

SurveyMonkey CEO David Goldberg believes we’re still in the early days of understanding the new economy

“People are drowning in big data,” SurveyMonkey’s CEO Dave Goldberg says in the latest Decoding The New Economy video.

Goldberg sees SurveyMonkey as bringing order to the world of big data in allowing organisations to put their information in context, “We want people to ask the right questions so we can get better data.”

“Here’s a question I need to answer – how happy are my employees? what do customers think of my new product? What are my students doing at school this year?”

Growing the survey industry

One group that’s uncomfortable with the rise of SurveyMonkey, a privately listed company that’s worth $1.3 billion after a capital raising last year, are traditional market research firms who see the service as putting a powerful tool in experienced hands. Goldberg sees it as an opportunity for the market research industry.

“We’re not replacing market researchers,” says Goldberg, “most people who come to SurveyMonkey haven’t used a market researcher before. It actually probably creates more demand for more sophisticated research down the line.”

Goldberg himself isn’t from a market research background, instead he hails from the tech sector having set up LAUNCH in 1994, one of the early music streaming companies which he sold to Yahoo! in 2001 and became the company’s Director of Music.

He left Yahoo1 in 2007 and spent two years in the venture capital industry before joining SurveyMonkey as CEO in 2009.

Understanding the data

From his experience, Goldberg sees understanding data the key business skill for today’s workers, firmly believing that kids should be taught statistic rather than coding.

“Everyone is going to have to learn how to use data.” Says Goldberg, “someone was asking me the other day about sort of skills should we teach our kids to prepare them for the future and I think the thing we’re not doing enough of is teaching them how to use and analyze data.”

To Goldberg we’re still in the early days of understanding how mobile and social media are going to change business with understanding data being one of the great opportunities.

“Implicit data is really interesting but it tells you ‘what’, it doesn’t tell you the ‘why’, believes Goldberg. “We think what we do is the explicit side, we gotta ask people to get the ‘why.”

 

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Zen and the art of stockmarket listing

Zendesk think elegant and beautiful software is the future of cloud computing, the stockmarket seems to agree with them.

Cloud helpdesk service provider Zendesk today debuted on the New York Stock Exchange with the stocks seeing a 49% surge on their IPO price, taking its value to just under a billion dollars.

Last year Decoding the New Economy had the opportunity to talk to Mikkel Svane, the founder of Zendesk about his company.

Svane is an enthusiastic, open guy and clearly passionate about customer service – a field that’s the ugly stepsister of modern business. As Svane himself says, “no-one ever gets the girls by working on the helpdesk.”

‘Beautiful and elegant’ is a phrase Svane uses to describe his software and it’s notable how many other founders of cloud services use those words about their products – Xero’s Rod Drury even uses it as the company’s slogan.

Like many cloud services, both Xero and Zendesk are still not making a profit and a big fat stage for a stockmarket listing is always a worrying sign that an IPO might have been undervalued.

At the moment though, the initial stockmarket success of Zendesk is a win for some nice guys.

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Business as a commodity

Becoming a commodity business is not part of the Silicon Valley business model, but it’s the best most startups can hope to become.

What happens when your hot startup turns out to be in a commodity market?

According to Danny Crichton at TechCrunch two of the hottest startups of the last five years, Box and Square may be finding out.

You can make good profits out of a commodity operation – supermarkets around the world have shown you can earn good money from 2c profit on every can of baked beans you sell – but it’s hard work and it’s definitely not glamorous.

It’s also not particularly attractive for investors looking for the next big thing and commodity businesses struggle to justify the massive burn rates

The truth for most startup businesses is this is as good as it gets; no billion dollar buyout, no adulation from the tech press and no buying a yacht to rival Larry Ellison’s. Just a decent return from hard work.

While many of us blinded by the billion dollar success stories of Facebook, Google and Amazon, it’s worthwhile considering that most successful businesses are far more modest ventures.

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When should a founder step down from their business?

Letting go of your business can be a wrenching task for a business founder as Viocorp’s founder Ian Gardiner describes.

Earlier this month, Sydney video streaming company Viocorp changed leadership with founder Ian Gardiner stepping down as CEO.

For Gardiner, the decision was tough and in a blog post he described how the company was founded and grew and why it was time to step away. That decision though was not without some pain.

I have nurtured and loved this little startup as it has grown up like one of my children.

And like my children it can occasionally be frustrating, difficult and highly erratic and unpredictable. But most of the time it is fantastic and hugely rewarding. And I love it with a passion that is hard to describe.”

However children one day grow up and leave home. Viocorp is not a start-up any more. It is a serious business with massive potential. And I feel that my skills as a product innovator and fire-starter are not the ones that Viocorp needs for this next stage of our journey.

I spoke to Ian Gardiner in a noisy Sydney Cafe in February for the Decoding The New Economy YouTube channel shortly after he’d made the decision to step down as CEO where he elaborated on the reasons for the change.

“I ended up getting further and further away from the stuff I’m actually good at,” he said. “You end up as the founder and entrepreneur in a place that is not good for anyone.”

“As a result of that the business doesn’t go in the direction you want.”

The right manager for the job

Gardiner’s decision illustrates an important truth about business; different management skills are needed at different stages of development.

A good example of this was with the corporate slashers of the 1980s – CEOs like GE’s Jack Welsh and ‘Chainsaw Jack’ Dunlap here in Australia were the right men to shake moribund organisations. A decade later both were out of favour as the needs of the business world and their companies had moved on.

Similarly the skills that are needed to found and grow a startup are very different to those required to steer a more mature business. This is why Facebook’s experiment with retaining founder Mark Zuckerberg as CEO of a hundred billion dollar company is so fascinating.

With Viocorp, Ian Gardiner and his investors have made a very mature decision about where they see the future of the business, as the now retired CEO told me earlier this week: “The punchline is that I’m happy about it, and very excited about the future of Viocorp.

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Fred Wilson on the future of Venture Capital

Fred Wilson on the future of Venture Capital

Business Insider has a wide ranging  interview with prominent New York VC Fred Wilson on investment, tech and business succession planning.

I can’t help but think reading it though that Wilson’s career was a product of the times and his successors might find the economic environment very different.

The current Silicon Valley business model, which Wilson successful applied to the New York business scene, may be just another transition effect that made plenty of money for those involved at the the time but is just an historical oddity in the long run.

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Counting the cost of investors

Israeli startup Waze illustrates some harsh truths for business owners who lose control of their company.

Israeli tech startup Waze was always an interesting business; the idea of combining crowdsourcing and social media to provide traffic reports was fascinating concept that seemed to work well.

When Google bought the company two years ago, it was seen as one of the success stories for Israel’s vibrant tech startup scene, but a LinkedIn post by Waze’s founder Noam Bardin suggests the acquisition was not what the founders wanted.

One of Waze’s mistakes was the valuation of its A round which significantly diluted the founders. Perhaps, had we held control of the company, as the Founders of Facebook, Google, Oracle or Microsoft had, Waze might still be an independent company today.

Not being an independent company is also a weakness for Waze, as Google have shown in the past they are ruthless in shutting down businesses they’ve acquired and there’s no guarantee that Bardin’s creation won’t meet the same fate.

Google though are not alone in this, Yahoo! is notorious for neglecting companies they’ve acquired and today Microsoft announced it’s closing the Farecast travel price prediction service it bought for $115 million six years ago.

Oren Etzioni who founded Farecast in 2004 isn’t happy about this according to Geekwire, however that’s the downside of selling your baby to another business – its destiny is now in the buyer’s hands and their vision may not be the same as the founders’.

A good example of a company controlling its destiny is Atlassian, the Australian founded collaboration tool service, which the Wall Street Journal describes as being “one of the world’s most valuable venture-backed companies.”

In many respects Atlassian is the opposite of the Silicon Valley business model with an emphasis on engineering and product development over sales and marketing. Atlassian’s founders aren’t focused on hyping the business with the aim of selling to a deep pocketed greater fool.

For founders, the tricky balance in raising enough money to achieve their objectives while not giving away a controlling interest. Get it wrong and a founder ends up being forced into a course of action they didn’t want to do, as Noam Bardin found.

Bardin’s post on the Israeli business community and startup scene is an interesting perspective into the strengths and weaknesses of the country’s entrepreneurial culture, much of which would be familiar to many outside of Silicon Valley.

One big lesson though for founders, Israeli or otherwise, is don’t give away too much equity too early, or the investors make take you to places you didn’t want to got to.

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Furthering the startup conceit

Lachlan Murdoch declares News Limited to have the energy of a startup

I’ve ranted before about the romantic views corporate executives have about the lives of startup founders.

“News Corp today has the energy and sensibility of a start-up,” Lachlan is quoted in the company’s media announcement.

Let’s see how that goes.

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