I’ve just read the Smart Company article on uSocial’s Social Media marketing services. I find the idea of paying for followers in Twitter, or friends in Facebook or contacts in LinkedIn, bizarre.
What uSocial’s prospective clients don’t understand is social media isn’t a game to collect the most fans, it’s a way of building communities around you and your brand.
It’s far better to have twenty passsionate fans than two thousand Twitter followers who just ignore you anyway.
To build a community you need people who care about what you do, your product or your brand. If you have to pay to get the appearance of having people who care that shows you don’t have anything worth caring about.
You can’t buy friends online or offline, so save your money and focus on why you’re different and why people should love what you do.