Oct 272014
 
Klout and marketing's holy grail - an interview with Joe Fernandez

For three months in 2007 Joe Fernandez had his jaw wired shut following surgery and found himself relying on social media for news and companionship. Over that three months of sitting on the net Fernandez found he had become a social media influencer and the idea for Klout was born. In many respects Klout is the [...]