We’ve been told how Internet companies like Facebook and Google are a marketer’s dream as they collect data on our lives. But it could be the shoe is really on the other foot as people use the Internet to get back at organisations that don’t deliver?
Join Tony Delroy, Paul Wallbank, and digital business advisor Fi Bendall to discuss how the Internet is moving the power back from the marketers to the customer.
Tune in on your local ABC radio station or listen online at www.abc.net.au/nightlife.
If you’d like to join the conversation with your questions or comments phone 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.
You can SMS Nightlife’s talkback on 19922702 or twitter @paulwallbank using the #abcnightlife hashtag
The broadcaster itself, the ABC should be doing this kind of advertising of the themes of future shows – as they’d get more engagement, and worthwhile suggestions as to directions to take the program and people to have on. At least some of their guests ‘get it’.