An infinite number of blogging monkeys

Are writers standing out from the noise of the web?

With the recent kerfuffle over writing for free, I thought I’d spend Christmas Day re-reading Chris Anderson’s Free.

Deep in the book there’s the pertinent quote;

Abundant information wants to be free. Scarce information wants to be expensive

This is key question all writers, and anyone else in the creative industries need to ask, are we just adding to the tsunami of abundant information or are we adding something insightful and unique that has scarcity value?

On the web there’s a unlimited number of monkeys writing rubbish, even if we’re the one that’s managed to bash out Hamlet nobody is paying much attention.

We need to be better than the noise, and the sites we give our work to – whether we get paid or not – need to be a step above those churning out rubbish.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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