Trust and the cloud

The continued stream of security revelations may shake customer confidence in cloud computing.

trust is the currency of the web and business

The revelations of how the US tech industry has entwined itself with US spy agencies continue with The Guardian reporting that Microsoft gave the NSA access to their encryption services.

For Microsoft this is very embarrassing as the company has always strongly emphasized their security, that US government agencies turn out to have the keys to those systems will worry many foreign governments and businesses.

Like everything in business, cloud computing services require trust and this continual stream of revelations will shake the trust of many customers.

It may well be that the NSA revelations will boost the fortunes of non-US companies, Swiss companies are already reporting soaring sales since the leaks began and it may be that other nations may profit from the suspicions.

While cloud computing isn’t going away, many people will be thinking seriously about the services they use and whether they can trust them.

Similar posts:

Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

Leave a Reply