The Guardian today has a stunning expose on the Whisper social media network and its practice of tracking users.
In trying to sell its services to the Guardian, the company showed that it was betraying their promises of anonymity to its users.
Whisper’s behaviour is particularly disgraceful given the service’s promise of user confidentiality and their changing of their terms of service only shows the company’s struggle to understand ethics.
No social media service can afford to burn user trust in the way Whisper has.
If you’re going to promise users anonymity and security then you better deliver. Whisper has failed