A story from the Wall Street Journal describes how Sony have crowfunded their FES watch project, a smartwatch with an electronic paper wrist strap.
Sony’s decision to crowdfund new projects is fascinating, not least because it gives researchers and entreprenuerial employees the opportunity to commercialise projects at little cost or risk to the company but also as a powerful way to judge the market demand for an idea.
The FES watch campaign is good example how companies, big and small, can use crowdsourcing and crowdfunding. As we see more creative applications of the two concepts we may well see some radically new management methods and business models arise.