Could Facebook have reached its peak? A report in Bloomberg Businessweek suggests the service may have passed it maximum popularity.
In a survey by consulting firm Frank N. Magid Associates, the proportion of 13- to 17-year-old social-media users in the U.S. on Facebook slipped to 88 percent this year from 94 percent in 2013 and 95 percent in 2012.
What would really concern Facebook are concerns that the service is not safe, “One reason for the decline in teen Facebook usage is due to concerns that the service may not be trustworthy. Just 9 percent of those surveyed described the website as “safe” or “trustworthy,” while almost 30 percent of people said they would use those words to describe Pinterest.”
For Facebook that loss of trust among younger users is it’s biggest threat. Once you lose the trust of a generation, you’ve lost your business. This trend is one that Facebook will need to address quickly.