One thing the iPhone era has taught us is the importance of good design.
In a piece for Fairfax Small Business this week, I had a look at some small businesses that had used compelling design to launch their products.
As part of the research for this I interviewed Murray Hunter, founder of Sydney’s Design + Industry, about what businesses should be looking for when taking a product to market.
One of the interesting points about the story was the two businesses featured, Elanation and Pod Tracker, didn’t use professional designers as the founders of both had expertise in that field themselves.
But it is clear, good design matters to users and it will avoid problems down the track with manufacturers shippers and possibly regulators so for most small businesses and founders hiring a professional could be a very good investment indeed.