Paul Wallbank | Paul Wallbank - Communications Professional

The tipping point

An important change has happened on the net which is changing the way we do business

Late last year the Internet quietly entered a new stage in its development as smart phone sales surpassed those of personal computers. This represents a fundamental shift on how society uses the web and how it will affect markets and our businesses.

The mobile workforce

Our staff and suppliers are going to be increasingly mobile and available. Logistic programs similar to Red Laser – which we discussed last year – coupled with recognition systems, virtual reality and always on wireless broadband are going to enable business, whether it’s a multinational trucking company or a local plumber, to have shorter supply chains and faster response times than ever before.

Going on the cloud

For ourselves it means increasingly we are going to be using mobile platforms like iPads and smartphones. It means we’re going into the cloud as the cost of maintaining the back end of these services are too prohibitive for many businesses.

As we discussed a few weeks ago there are a number of risks in the cloud that we need to understand and be aware of, but as the commenters to the Smart Company column pointed out, we can’t ignore the cloud.

The pervasive customers

Our customers are using the cloud on their smartphones as well, A presentation by silicon valley stock analyst Mary Meeker late last week emphasised the process that’s underway. Mary’s colleague, John Doerr calls this evolution of the mobile Internet SoLoMo – Social, Local, Mobile. People are using their mobile phones to quiz social networks to find local businesses.

This is going to challenge all businesses, particularly those who’ve resisted going onto the web until now, as we have to make sure our presence on the web is more than just a pretty web site with a token Facebook Page and Twitter account

Fancy a bowl of noodles, need your lawn mowed or toilet repaired? Increasingly we’re going to be using the mobile web and making note of what our friends say about these services. Even those business like the trades that have got away without going online are going to find it increasingly necessary to sign up to services like Google Places.

Change has arrived

The time for procrastinating about how our businesses are changing is over; the changes are happening now. Our customers are looking for us online and our competitors are reaping benefits from the various mobile and cloud technologies.

You need to be across these changes, just as telephones, cars and computers revolutionized most of our industries through the 20th Century, the mobile web is the first big change of the 21st. If you want your business to be part of the next decade, you have to start thinking about how you can use these tools.

There’s an app for that

Some terrific iPhone applications for home use.

One of the reasons for the iPhone and iPod’s popularity are the hundreds of thousands – 350,000 at last count – of applications that enhance the devices and make them more useful for work, home and play.

While it’s not possible to look at every app available, here’s a few useful ones that can make things easier for you at home.

Better Christmas List
For the super organised, it’s never too early to start shopping for Christmas list, the Better Christmas List app allows you to track gifts. The Christmas app uses your contact list for you to budget and organise gift and ideas for your Christmas shopping

GiftPlan
Staying on the gift theme, GiftPlan lets you create occasions as well as import contacts and birthdays, anniversaries and profile photos from Facebook. For each person’s profile you can add likes, dislikes, what you’ve previously given, clothing sizes and other types of gift ideas.

Expenditure
Tracking your expenses is not just an issue at Christmas, the expenditure app not only allows you to keep note of your own expenses but also keep tabs on items like kids’ pocket money.

Classes
Keeping track of school timetables can be a challenge for kids, the Classes iPhone app keeps track of school and university schedules along with the progress and due dates for assignments and projects.

Weekcal
The built in iPhone calendar is good, but the Weekcal app extend its capabilities. Weekcal allows you to flag, prioritise and track your events and appointments as well as drag and drop with other iPhone applications.

Evernote
A great productivity tool for the iPhone and iPad is Evernote which saves your notes, diagrams and pictures on to the cloud. It’s great for saving ideas and notes as well as being an invaluable tool for anyone asked to take minutes of meetings.

Dropbox
Anyone who tries to co-ordinate groups, be they project teams, volunteer groups or organising the local football club know that sharing documents can be a pain. the Dropbox app plugs into their file sharing service and helps you manage documents while on the go.

Park Patrol
A nifty tool for city dwellers is Park Patrol, an application that tells you if there are parking rangers nearby and when to move your car. Great for avoiding fines.

Labor Mate
For expectant mothers, Labor Mate an application that times labour contractions, tracks progress and alerts you for when you need to start heading for the hospital.

Shazam
Can’t identify the song that’s stuck in you head? Shazam is an application that identifies a song playing and tells you the title and artist.

Maybe Baby
The Maybe Baby iPhone app tracks fertility, ovulation and the pregnancy progress.

Tripview
Regular users of Sydney’s public transport system know it’s a sprawling, complex beast. The Tripview Sydney public transport planner is essential if you use buses, trains or ferries to get around the city.

This is only a tiny sample of the over 350,000 applications available in the iTunes store, many of which are free and most of the paid ones are under $5.

It’s worth exploring to see what tools are available to help you at home and in business.

Alternatives to Internet Explorer

There’s a number of different web browsers to Microsoft’s built in program

This week’s announcement of a serious security flaw in Internet Explorer should be a warning to anybody using Microsoft’s web browser that they should move to an alternative program.

Internet Explorer, the web browser built into Windows, is particularly prone to security problems mainly because of the way Microsoft have integrated it into their operating system.

So it has always been a good idea to use one of Internet Explorer’s competitors to avoid various security issues. Luckily there are plenty of options which are not only more secure but faster, more flexible and reliable.

Mozilla Firefox

The most popular alternative browser is Mozilla Firefox. You can download a free a copy from the Mozilla website. One of Firefox’s big attractions is the vast range of add-in applications that make it a very useful tool.

Google Chrome

Google’s web browser is gaining acceptance across the market. It’s fast but it does do things a bit differently from the others with a vary spartan layout. You can get this free from Google’s website. Like Firefox it has a wide range of plug ins.

Opera

One of the longest established alternative browsers, Opera tends to be the cutting edge browser, while it’s not for everyone it’s fast, stable and is also a free download.

Apple Safari

If you use a Mac then the Safari browser is included with your system. Windows users can download a free version from Apple.

Of the four, Mozilla Firefox is the most popular with Google Chrome gaining acceptance.

All of these alternatives are perfectly good for general web browsing. It’s best to try each and use the one you find works best for you.

Unfortunately you can’t completely get rid of Internet Explorer. Not only is it a integral part of Windows, but some web sites won’t work properly on anything else.

Most notably for business users is the Outlook Web Access function, part of the Microsoft Exchange service, only works properly in Internet Explorer.

While we can’t ditch Internet Explorer, we can be sparing in its use. Consider the options and choose what works best for you.

Diversity is good in many fields. A variety of programs is good for your desktop.

Facebook explained

Nightlife technology’s February 2011 spot looks at the popular social networking site.

Tony Delroy and Paul Wallbank on the February 3 ABC Nightlife across Australia technology segment looked at how Facebook is taking over the world.

A recording of the program is available from the ABC Nightlife website until February 10.

Aspects we discussed included;

Is Facebook really worth 50 billion dollars
Where are they making money?
Can we trust them with our data?
How do we protect ourselves when using Facebook?

Your views are welcome and if you’d like to join the conversation with your questions or comments phone 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

You can SMS Nightlife’s talkback on 19922702 or twitter @paulwallbank using the #abcnightlife hashtag

The local business revolution

ABC 1233s Carol Duncan discusses how local businesses should use the net

While the big retailers are moaning about lost offshore sales, local business is changing as customers go online and expect their local suppliers to do the same.

The great thing is many of the local tools are free and easy to use. There’s no reason for any business not to be online and local right now.

Join Paul Wallbank and Carol Duncan to discuss how local businesses can grab the opportunities in the connected economy on ABC 1233 Newcastle and Upper Hunter.

If you’d like more information on how your business can use the local business directories, we describe them in our Why Online Listings Are An Essential Business Tool post and we can help you through our new Netsmarts service.

You can listen in on air or stream the broadcast online. We love your comments and questions which you can call in on 1300 233 222.

If you’re on Twitter you can also follow Carol at @carolduncan or Paul at @paulwallbank.

Is there an entrepreneurial elite?

Confuse wealth with building enterprises could be a mistake

In a recent Atlantic Magazine article Chrystia Freeland charted the rise of the New Global Elite and suggesting “our light-speed, globally connected economy has led to the rise of a new super-elite that consists, to a notable degree, of first- and second-generation wealth. Its members are hardworking, highly educated, jet-setting meritocrats who feel they are the deserving winners of a tough, worldwide economic competition”.

A few days later The Economist followed up this theme with a discussion on whether we should worry about the rising wealth of the entrepreneurial elite.

While there’s no doubt there is a global elite, enjoying fine wines at the World Economic Forum at Davos while congratulating themselves on their successes, wisdom and hard work. The question really should be are these people really entrepreneurs?

Some of the self appointed global elite are highly paid executives. One of the notable aspects of the corporate sector is the majority of managers are not risk takers – in most organisations, public or private, taking risks is going to jeopardise one’s career – instead it’s the risk adverse who are rewarded with the senior management positions.

However even the managerial classes are outnumbered by the financial wizards. The biggest stimulus to the global elite’s riches was the financial market deregulations of the 1980s and 199os. As our society’s forgot the lessons of previous generations and released the regulatory restraints on banks, a whole new wave of opportunities appeared to make huge fortunes. The loose credit of the early 21st Century leveraged and amplified those fortunes.

Financial Innovation became the key to wealth, although as former Federal Reserve chief Paul Volker observed “I wish someone would give me one shred of neutral evidence that financial innovation has led to economic growth—one shred of evidence.”

The killer to the idea is that financial innovation is entrepreneurial are the consequences of the two decades where the financial markets reigned supreme – trillions of dollars in bailouts.

That the bulk of the global elite relied up bailouts and government stimulus packages gives lie to the concept that most of these people are entrepreneurs; genuine entrepreneurs take real risks and accept the consequences if their venture doesn’t work out.

While it’s true that some of the “global elite” include individuals who have built up enterprises and taken risks with their personal fortunes and reputations, it would be a mistake to describe this group as being entrepreneurial. The bulk of this global elite are speculators and managers who’ve been richly rewarded by a system setup to guarantee their wealth.

You’ll find more entrepreneurs running stores in your local mall than you will walking the privileged halls of Davos or any of the other expensive haunts of the global elite.

Losing faith in the cloud

There are risks when trusting the net, we need to understand them.

Over the last few years, I’ve been a great believer in the benefits of cloud computing but events of the last month have shaken my faith in trusting data to another organisation’s servers.

The most immediate challenge was a trivial, but irritating, crash last weekend when I lost my monthly client newsletter just before sending. The really frustrating thing was there was over a month’s worth of relevant, interesting web links for clients along with six hours lost work in writing the vanished work.

While trivial, my little disappointment illustrates the fundamental problem we have with cloud computing – we can’t trust the businesses and governments who control the net.

Simply put, the Internet itself isn’t as trustworthy as we’d like.

Egypt’s closing Internet links, Wikileaks being hounded off the net and the Queensland floods all illustrate this on a far bigger and more important level, we cannot take the cloud or Internet access for granted and when service is interrupted the failure is total.

Natural disasters like the Queensland floods or the 2009 Victorian bushfires give rise to the trite response that “the Internet is designed to survive a nuclear war.” This is true, but view overlooks the Internet maintains service by finding a detour around the damaged areas

Which is problematice if you find yourself in a distressed area and the Internet has routed itself around you and your modem, which is something we should keep in mind everytime someone suggests using social media tools for disaster management.

It doesn’t take natural disaster for you to lose access to your data. The hounding of Wikileaks off the commercial, US operated parts of the web shows how much of the Internet is controlled by corporations enforcing spurious terms and conditions.

You don’t have to be Julian Assange for this to happen to you, last year a Sydney Jeweller had her Facebook page shut down because her doll showed too much nipple while last week an English healthcare assistant had her account suspended because she had the same name as someone famous.

Like Julian, both had their access frozen without notice and struggled to receive any sensible answer from their service provider. Unlike Julian, subsequent media embarrassment finally forced Facebook not only to acknowledge their customers’ concerns but also reinstated the services.

Far more worrying are government controls. Until last month, most of us in Western democracies – this writer included – conveniently ignored how quickly telecommunications companies and Internet Service Providers will accede to the demands of governments.

Both the Egyptian shutdown and Wikileaks reminded us how wrong we were. Governments of all persuasions can and will shut down Internet services to suit their domestic political agendas.

Here in Australia there are proposals to filter the Internet or shut down accounts to protect us from what Canberra and various lobby groups deem to be copyright infringement, pornographic material or video games unsuitable for 14 year olds to play.

Even without the more extreme proposals being introduced we’ve seen the websites of Queensland dentists and political satire sites being blocked or shut down on these grounds. In both cases the actions were taken without the site owner’s knowledge.

As our businesses and society in general becomes more dependent upon the Internet, we need to keep in mind there are risks which need to be managed. Cloud computing itself is a great business tool but we need to understand the risks and costs of depending upon other people.

If you’re looking for cloud services, you’ll need a product that offers a backup to your systems. Business is built on trust and right now there isn’t a lot of it around in the online world.

Transition effects and changing employment

As the economy changes, so too do the opportunities and threats to our livelihoods

On Australia Day, it’s worthwhile considering one group of convicts in the early fleets who stood against an earlier time of economic change.

As the automation of the cloth weaving process accelerated through the 18^th Century, many trades in the English fabric industry, such as Croppers, found their skills in great demand.

Yet by the early 19^th Century, their trades were near extinct as automation reduced the cost of weaving fabric dramatically and labourers replaced skilled workers.

This massive wave of change and loss of once well paid skilled jobs helped accelerate the Luddite movement, many of whom were transported to Australia for their role in attacking factories using the new technologies.

We should keep the plight of the croppers and Luddites in mind in today’s period of massive economic and technological change.

One notable aspect of the workforce when industries are going through major changes is how many high paid skills and business niches pop up for a short time before being overwhelmed by change.

We shouldn’t consider that many of the services and opportunities in today’s economy are permanent, quite a few businesses and skills that have appeared in the last two decades might not survive this one.

A good example is the web designer. In 1996, a punk with a little basic HTML knowledge could call them selves a web developer and three years later many of those punks were driving Porsches and Lamborghinis. By the mid-2000s most of those expensive cars were just memories for those who assumed those basic skills set them up for life.

Today we see the same thing with social media, group buying and cloud computing. Many of the services we see – some of them being valued for billions – are transition effects as markets adjust to changed conditions.

As we begin to understand the effects of trading our privacy for connections, trusting valuable data to anonymous corporations and mass selling for discounts, we’ll see consumers, governments and business adapt.

Some of today’s superstars will adjust to those changes and become the next Microsoft or General Motors while many others will fond memories after their reason for existing vanishes.

We should grab opportunities when we see them – many of the thousands of Groupon clones are doing exactly that – but we shouldn’t assume they are permanent and forever.

A time of change means none of us can assume our livelihoods, skills or assets are safe, just as those 19^th Century industrial workers found when they were transported to Australia.

Mule-spinning room in Chace Cotton Mill in 1909 by Lewis Hine courtesy of Wikimedia

Tell ’em they’re dreaming!

How the quick trade sale model for startup businesses distorts markets and kills innovation.

Yahoo!7’s purchase of Australian group buying service Spreets last week is great news for the Sydney startup’s founders and investors, but these deals aren’t so great for our economy, businesses and innovation.

The mark of the late 1990s tech bubble was the “renovation rescue” model of building start up businesses. Just like keen property speculators, this model involves an angel or venture capital investor putting in enough money for the founders to do enough – either by growing the business or embarking on a PR campaign – to attract the attention of potential buyers.

For the business founders that can be a lucrative result, but it often distorts the priorities of a new endeavour as the investors are focused on a quick exit instead of building a durable, long term enterprise.

This has a bigger effect on markets as incumbents buy out young, smart and innovative new entrants. Good examples of this were the buyouts of successful online shopping services by the major retailers in the early 2000s.

Once purchased, the large corporations let innovation and fresh thinking in the start up business wither and die as the larger business’ bureaucracy and management hubris subsumes the acquisition. Few acquired businesses avoid this fate.

Which brings us to the buyer in the Spreets transaction. At the press conference announcing the deal Yahoo!7’s CEO Rohan Lund said “we’re seeing social, mobility e-commerce completely changing the way we use the web at the moment.”

Rohan’s absolutely right on this – location based services are changing advertising and retail – the problem is Yahoo!7 has no local business capacity and relies on News Limited’s True Local directories.

Perversely if Yahoo!7 are successful in building up their mobile, location based services it’s actually News Limited that will get most of the benefit.

A similar situation exists with Cudo, the competing joint venture between PBL and Microsoft, which relies on Sensis’ Yellow Pages.

That Rupert Murdoch and Telstra stand to gain as much, if not more, from the efforts of Yahoo!7, Microsoft and PBL is an indicator of just how fuzzy the thinking is behind many big business acquisitions.

A bigger threat to these ventures is Google who last week announced their intention to start up their own group buying service. Given Google already have a local business platform that supports coupons, it’s going to make them a tough competitor.

Assuming big corporations will dominate this space may be flawed as the group buying business relies on hands on, aggressive sales people feeding a pipeline of interesting and compelling offers to the subscribers. Short the daily deals start becoming boring or perceived poor value, subscribers will ignore the emails and take their shopping elsewhere.

Strangely of all the Australian big businesses in this space Sensis, with their Yellow Pages sales network, and News Limited, through their media selling and classifieds networks, should have the capacity to launch successful competitors.

Despite Sensis launching their own group buying service it’s hard to think that either Yellow Pages or True Local can succeed in this space. Similarly with Google, the “hands-off” web 2.0 way of doing business simply won’t work in a market that requires a motivated sales team to drive the product.

Recognising that lack of selling expertise probably drove Google to offer 6 billion dollars to buy the group buying innovator Groupon last year. An offer which Groupon rejected.

Google’s track record on successfully integrating acquisitions outside of online advertising has been poor and is probably one of the reasons Groupon CEO and founder Andrew Mason rejected the offer.

Andrew Mason, like Mark Zuckerberg at Facebook and Geoff Bezos at Amazon, rejected the VC ‘renovation rescue’ model and while it’s early days yet for Groupon, there’s many indications they’ll be able to build a game changing, innovative business just like Amazon and Facebook.

While we should congratulate those like Spreets who do manage a big buyout, we should keep in mind those stories are the exceptions and don’t represent the experience of most business founders.

New businesses really change our society is when they challenge the incumbents and build new industries. We should keep that in mind.

Protecting yourself on Facebook

Some basic tips on guarding your online data

Social networks are great way of keeping in touch with friends, family and colleagues. With 500 million users, none is a more effective tool than Facebook.

Keeping in touch with friends and relatives though does have a downside, sometimes you might give away more than you intend to. When you share with friends on a social service, everyone in your network can see what you are doing.

To make things worse, many social media businesses will give away their customers’ private information to make a few dollars as the controversy over Facebook’s recent changes to their privacy settings and the company’s subsequent backdown shows .

Because this information is valuable, organisations are prepared to pay for it and the bad guys are eager to trick it out of you. Given the risks of identity theft, stalkers or all manner of Internet crazies finding you online, it’s important to guard this information.

Facebook don’t make it easy to protect yourself, but you can hide key information.

Take off personal data
The first, simple step to protecting yourself is to move as much data as possible off your profile – home address, phone number, relationships, sexual orientation, birth year – are a few things that simply don’t need to be online. Take off everything that could potentially cause problems, you may need to use some judgement on what you’re comfortable sharing with your online contacts.

Birthdays are a good example of where you should use that judgement. Facebook’s quite a good tool for reminding you of birthdays, but your birth date is also an important part of identity theft. If you do want to share a birthday, never put your birth year in – your relatives and friends have a good idea of how old you are – and you might want to consider putting the date a day or two earlier than the real day.

To change your Facebook profile information, click on the Profile link on the right hand side of your Facebook home page, you can edit all your details from there as shown below. Remember to click Save Changes after making each change and move between the different categories to ensure you’re only sharing what you’ve comfortable with.

Set your privacy
Facebook makes assumptions about what you want to share with your network of friends. This is not always in your interests and you should regularly review what your settings are as Facebook have a habit of changing how the privacy settings work.

To enter the privacy settings, click Account and Privacy Settings as shown below. Once you’re in the Privacy Settings, click on Custom option and Customise Settings. You can then set your details to only be accessible to you or your friends. The following example shows a recommended configuration which may be suitable for you.

Choose your friends
Many people treat Facebook and other social media services as a competition to gain as many friends, connections or followers as possible. This isn’t the point and on Facebook in particular it opens you up to a number of risks.

Once someone is your Facebook friend, they are privy to any information you choose to share and much of what your other friends post on your wall. The main risk is that new Internet is not quite as stable or honest as you thought. By accepting friend requests from people you don’t know you increase the risk of letting risky individuals into your life, your family and your group of friends.

Another danger lies in the Facebook places feature which allows your friends to check you into locations. A malicious “friend” or a practical joke could see you being advertised as having checked into a place you really don’t want to be associated with.

If you decide that is an acceptable risk, then revise the above recommendations on your profile information. If you are promiscuous in who you befriend online then be very careful about the information shared with them.

Be careful which applications can see you
Facebook applications are one of the reasons for it’s success. These applications – or mini-programs – allow you to play games, enter competitions and sign up with other services quickly.

The proposed change in January 2011 to the information Facebook gives out to application owners would have allowed a lot of your personal information to be shared with third party developers. As it is quite a few of these applications “scrape” information from the various services you subscribe to. A good example is with Twitter where private, non-public, messages can be seen by some of these services.

You should only allow applications to use your Facebook connection details if you absolutely trust them; right now, there are few services people can or should trust.

If you have been allowing Facebook to connect your subscriptions to other websites, then you may want to review who you’ve given trust to. To do this, click Account then select Privacy as shown above. In the Privacy page click Apps and Websites and the page shown below will appear. By clicking Edit Settings you can then delete applications or change what they are allowed to do on your profile.

Despite the risks of stalkers, identity theft and various privacy issues, Facebook is a valuable tool for millions of people who want to keep up to date with their friends, relatives and colleagues. By being sensible in choosing your online friends and what you share with them, it is a great website for keeping in touch with people you might otherwise lose track of.

The Rumsfeldian business plan

The unknown is our greatest risk and opportunity.

There are known knowns; there are things we know we know.
We also know there are known unknowns; that is to say we know there are some things we do not know.
But there are also unknown unknowns – the ones we don’t know we don’t know.

– Former US Defense Secretary Donald Rumsfeld

For business owners, the “unknown unknown” is always lurking – the risk of being caught by something we couldn’t see coming is one of the reasons investors and business owners accept higher returns than putting their money on deposit with a bank or taking a safe clerical job at the same financial institution.

Being able to respond quickly to the unexpected is an important factor in a business’ survival and that flexibility is what gives the small, lean enterprise the advantage over big corporations that can’t move rapidly in the face of change.

One of those “unknown unknowns” are changes to the market, the story Groupon is a great example where the owners of an older failing business decided the “group buying” model was a market worth trying.

This is what we should understand when writing a business plan, that there are “known knowns” such as rent, “known unknowns” such as customer demand and “unknown unknowns” such as market changes, recessions and natural disasters.

“Known unknowns” are always an interesting group as we tend to assume when doing the sums on a new business idea that there is a level of demand and all costs are immediately identified. Often, once we’ve set the business up we find that we’ve miscalculated our costs and sales, sometimes happily and often not.

This is why it’s not worth spending too much time diving into detail on a business plan as all of us almost certainly will get the numbers wrong due to the “unknowns” in the equation.

Those “unkowns” often bite us in other ways as well in that what we think we know turns out to be an “unknown”, often we overestimate our own abilities which turns what should be a manageable “known unknown” into a high risk “unknown unknown”.

When choosing a business partner, it’s worthwhile noting what they know about themselves – if your future business partner doesn’t know they are knucklehead at marketing or accounting while being a star salesman or programmer, then all your trying to convince them that you should hire in a marketer or accountant and let them focus on their strengths will fall on deaf ears and your partnership is probably doomed unless your strength is being a diplomat.

Having an idea of what is unknown is a great strength in business, it allows you to properly evaluate risk and be flexible in face of the unexpected. Of course, knowing the “unknown unknowns” such as sports results and share movements is the whole reason match fixing and insider trading is so lucrative.

Risk, and the reward for taking it, is the basis on which a capitalist economy is built. We shouldn’t be afraid of the unknown but acknowledge the unknowns are out there, identify those unknowns we can see and have the skills, flexibility and financial reserve to deal with those we can’t.

Dealing with the unknowns is what really marks the successful business.

Choosing a business partner

Being involved new enterprise is like a marriage, similar care needs to be taken.

The continuing fights between Mark Zuckerberg and the Winklevoss twins over their share of Facebook shows choosing partners to help you establish, fund and grow a venture is one of the toughest things in business.

Good partners are a formidable combination. Together two, three or more well matched businesses partners with complementary skills can give a startup huge advantages. Warren Buffet and Charlie Munger at Berkshire Hathaway are a good example of business partners whose skills and personalities build on each other.

Sadly those perfect partnerships are rare and all too often the differing personalities coupled with the financial and emotional strain of starting a business lead to the partners falling out. So what is it that makes the perfect business relationship?

Complementary strengths
All of us have weaknesses, in business these can manifest themselves in things like an inability to see bigger trends, too much focus on detail and – probably the most common of all – a boredom with doing paperwork and accounts.

The best partnerships are where each party adds something to the team, one partner might do the “big picture” strategic work while another focuses on the detail orientated operations. If you can find one that loves doing the books, marry them and do everything you can to retain them in your business.

Tolerance of weaknesses

The flip side of having complementary skills is that each partner has to be tolerant of the others’ weak spots. In any relationship, business or personal, that understanding of a partners’ weaknesses is essential to success.

Respect
All of the partners have to respect each others views and strengths. The moment one partner feels they are not being valued, even if it is only a perceived lack of respect, the relationship is heading for the rocks.

Equal contributions
In many small businesses, the biggest cause of friction is one partner not putting in an equal contribution. If all parties aren’t putting in their fair share of labour or capital then the arrangement is going to hit problems, particularly if the venture is successful as we’ve seen with the Facebook disputes.

Unequal contributions hurt, particularly in small businesses where one partner may have contributed a far greater slice of their capital or time than others. This is often the problem where some of the partners are working full time on the business while others have corporate jobs and can’t put in the hours required to be equal partners.

Some friends of mine had a falling out over what was looking to be a successful business when one of them found they couldn’t continue to juggle a successful corporate career with a running a start up as a part time job. The others in the partnership were running the new venture full time and were severely unimpressed with the threat to several years hard work on their part when they too could have been chasing a big business salary.

The worse possible small business partnership is where one of the partners subsidises the business from their other income, another friend of mine subsidised a cleaning business for two years while his partner forgot to put in invoices or quote for new work. When the business folded, my friend was out much of his savings from those two years.

Mismatch of expectations

People go into business for all sorts of reasons; some for love, a few to build empires and others with the expectation of becoming billionaires. Many of us find ourselves building businesses because we’re unemployable anywhere else. Having a common vision of where you want to the business to go is also essential or again the partnership will fall apart over those disagreements, often at the worst possible time.

A business partnership is very much like a marriage and can be just as expensive to undo, choosing the right business partners can make the difference between a middling small enterprise and a fantastic success. The right partners are a great asset to your business, but choose carefully.