Sep 072014
 

Unsurprisingly the hype ahead of Tuesday’s media announcement by Apple is reaching a crescendo, with the consensus being that a smart watch will be the day’s main announcement.

The constant stream of targeted leaks by Apple to friendly outlets is quite tiring, however one thing that will be fascinating if all the stories are true is the software the device will run.

As Microsoft have discovered, the idea of running the same operating system across all devices just doesn’t work.

While how users interact with the devices will be the main factor, the most immediate problem will be power. If Apple Insider’s report that prototypes need to be recharged twice a day is true, then the limitations of smaller batteries are going to be considerable and software is going to have to be much more stingy with power usage.

The other big challenge for the iWatch, if that’s what it’s called, is the entire global watch market is a tiny fraction of the smartphone industry so expectations Apple’s new product will replace smartphones and tablets as a huge growth driver for the company are probably misguided.

So it’s good for Apple and its acolytes that the iPhone6 will probably be announced as well. If this has the features expected, then its likely to give the company’s slowing smartphone sales a boost.

Regardless of what’s announced on Wednesday, Apple does have the luxury of being one of the most profitable and richest companies on the planet. if a smartwatch is the major new product they have the resources and time to finesse the product and its software.

 

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