Paul Wallbank – Brilliant Communications

Author: Paul Wallbank

A quick Christmas checklist for hospitality businesses
For listeners of my regular spot on ABC Riverland, here’s a quick checklist for regional business owners to make sure their online presence is ready for the Christmas holidays.

Prospective customers are using the web to find businesses and attractions, so taking advantage of the free listing services by the major search engines and directories is the first step.

Google Plus Local

The search engine giant’s local service gives a free business listing that feeds into their results and those of many GPS devices and social media services.

Fill in as many fields as possible, making sure you don’t forget opening hours and payment methods you accept.

You can also upload photos and menus to your Google Local listing, all of these will help you come up higher in the search engine results.

True Local

News Limited’s True Local offers a similar service to Google and this also feeds into various services along with the local news sites run by the newspaper chain.

Again, fill in as many fields as possible and make sure all your essential business details are listed.

Sensis

While the Yellow and White Pages may be dying, a free listing with their site will help come up on the various Telstra sites and companies that partner with them.

Review sites

Eatability, Yelp and Tripadvisor are all popular sites and applications used by customers to research accommodation and venues. You need to grab your listing and check what previous customers have said about you.

Social media

Along with having your own listing on Facebook, LinkedIn, Twitter and possibly sites like Pinterest; you should be doing regular searches to check what people are saying about you and your district.

One of the great things about social media is it’s a great market intelligence tool. For instance if there’s lots of people coming to your town to go fishing and there’s nobody catering for them, then this is an opportunity. Google Alerts can help you with this.

Your own website

Most important of all is your own website. Check that it works on smartphones and tablet computers, if necessary borrow a friend’s Android or Apple device and see what your site looks like on it.

When you review this with your web developer also check your keywords are working and make sure yourmeta-tagsall reflect what you have to offer your customers.

The Christmas-New Year rush is too important a period for hospitality business to miss out on customers. A few small thing might get you the visitors who might have kept on driving to the next town.

Similar posts:
October 10, 2012
Every business is a cloud business
Every business is a cloud business claims Zach Nelson, the CEO of cloud Enterprise Resource Planning service Netsuite.

In Zach’s view every business should be using cloud computing services and at a lunch in Sydney he illustrated this with companies ranging from agribusiness Elders through to furniture and design store CoCo Republic.

A buzzword used by Zach and Netsuite is ‘omni-channel’ and this is something we’ve heard from local retailers in the past.

Interestingly Netsuite’s definition of omni-channel is more as a catch-all phrase than a definition. “There are so many channels, there are really no channels,” says Zach. “Omni-channel was the only word we could find.”

This doesn’t bode well for older retailers struggling with the idea of a website as part of their “omni-channel’ strategy, let alone tablets, smartphones or 85” smart TVs.

The problem also faces businesses adopting cloud computing platforms with the related trend of Bring Your Own Device being in itself is an “omni-channel” medium where an employee could be using anything from a smartphone with a 7″ touchscreen through to a fully equipped PC workstation with a 27″ cinema display.

How Netsuite deals with the plethora of channels is through responsive design strategy where their sites adapt to the various screen sizes their customers use. This is the opposite to the philosophy of building specific apps for each platform.

We’re seeing other cloud companies struggle with this problem as well, Mark Zuckerberg recently described focusing on the open HTML 5 standard over dedicated iOS and Android apps as one of Facebook’s biggest mistakes while Salesforce founder Marc Benioff used the recent Dreamforce conference to confirm his company’s commitment to the web despite releasing an iOS application.

Zach Nelson’s notion that every business is a cloud business is interesting and true, whenever business owners or managers say “no” asked it they use cloud computing they are genuinely shocked when its pointed out to them that almost every external internet service they use runs on the cloud.

Slowly we’re seeing this being accepted by the business community as show by diverse companies adopting services like Netsuite, Salesforce and Xero.

The big challenge for managers is in taking advantage of the processing power businesses find that cloud computing gives them.

Similar posts:
October 10, 2012
Are you a worthy customer?
“Those companies are not going to be winners in the long term. We’re very happy to work with the fastest growing companies in the world; the companies who understand that people are core to who they are,” says Daniel Debow, Vice President of Salesforce’s Work.com at the recent Dreamforce conference.

Debow was talking about companies that aren’t interested in social software, or those who don’t have the infrastructure or management culture to implement changes which reflect the modern workplace.

When writing about social and cloud services one thing that jumps out is just how unprepared many businesses, big and small, are for changes that are happening in both the workplace and the market.

The story of Work.com reflects those changes – the idea behind Rypple and Work.com, which was born out of Salesforce’s 2011 acquisiton of Rypple, is that workplaces are inherently social.

“We spend as much more time with the people we work than with our families. It matters to us what our workmates think” says Daniel so Work.com gathers the social intelligence within the business to give people real time feedback on their performance.

The Rypple idea lies in the inadequacy of existing HR software and management practices. Daniel says, “today this model we have it’s totally not reflective of the reality of how people work; people are more connected, they’re collaborative, more realtime.”

This collaborative and realtime way of doing business challenges the structures in many businesses and the methods of a lot of managers. Many are ill-equipped to deal with a more open and transparent way of managing their teams.

In fact, software like work.com and its competitor Workday make some of those older style managers redundant, particularly those whose roles involve little more than box ticking and following the strictures of the company’s procedure manual as this can be done better by a computer program.

The problem for many organisations, both private and public, is they have become more focused on cossetting and protecting the box ticking bureaucrats of middle and upper management rather than delivering service to their customers and supporting their staff responsible for keeping clients happy.

Something that jumps out when you talk to entrepreneurs like Daniel Debow and others building new social and cloud companies is their lack of interest in selling to those organisations, their view is the old school companies are dinosaurs on the path to extinction.

Dinosaurs though lasted a lot longer than we often think and the same is true of the current generation of zombie companies being kept alive by government or investors too scared to book the losses which the failure of these enterprises would entail.

While those dinosaurs are going to be a drag on our economies for the next decade or two, the real opportunities – and rewarding work – is with those businesses who want to change and aren’t run for the administrative convenience of their managers.

The question for many business owners and managers is whether companies like Rypple or Workday could be bothered selling to you. If you’re not, it’s time to consider your exit strategy – or lobby your local politician for some subsidies.

Paul travelled to Dreamforce courtesy of Salesforce.com

Similar posts:
October 9, 2012
Securing your online passwords
Every Internet user has to struggle with the burden of passwords as we’re expected to remember dozens of log in details for various websites and computer networks.

As we’re seeing though, passwords aren’t that effective with universities and private companies being hacked on a regular basis. The problem is so bad banks are considering moving to fingerprints to replace PIN and password logins.

Even if passwords are going to become irrelevant as we move to biometric logins like fingerprints and iris scans they aren’t going away quickly, so how do we protect our important online accounts?

Use different passwords

One of the key ways to protect yourself is not to use the same passwords for every site. Some critical sites, like your online banking and email, need protecting with strong passwords while others like social media sites don’t require such tough security.

As we’ve seen with various security breaches, most notably the continual Sony hacks of 2011 and the deeply embarrassing Stratfor leaks, even the strongest passwords are useless if some dill leaves them on an unprotected server.

Use strong passwords

For the sites that matter, make sure the passwords are strong. You’ll find how to make memorable, easy to use and strong passwords on the Netsmarts site.

You don’t need to use strong passwords on every site, for some websites that require registration to access you might want to fall back on the much maligned password or 12345 for those publications.

Change default passwords

Most of the hacks on university and corporate networks happen because the default passwords on servers aren’t changed. This was also how News International workers broke into British mobile phone message banks. When you get a new phone or tablet computer, make sure you change the basic passwords that have come with the device and any associated service.

Update your systems

One of the biggest vulnerabilities for home and business computer systems is unpatched systems. Malicious websites, viruses and various tricks use known weaknesses in computer systems to bypass security measures. This applies to Apple Mac users as well.

Consider two factor authentication

Two factor authentication involves having double security, this could be a password linked to a SMS or a special one-off code. Services like Gmail offer this as do many corporate networks and banks.

Be careful linking social media services

A bigger risk than hackers is phishing where someone tricks you into giving away your password. This has become very common in hijacking social media accounts.

If you’ve linked various social media services together then one being compromised can mean bad guys have access to all of your accounts, so be cautious about what applications you allow to connect with your Facebook page or Twitter account.

For businesses

Cyber security is critical for business, it’s been estimated that one in six companies who’ve been compromised will fail as a result of the breach and a credit card lapse can be expensive as well as embarrassing.

The Australian government’s Defense Signals Directorate has an excellent guide to securing computer networks. The DSD’s research shows that just following four basic rules will prevent 85% of attacks.

We should also keep in mind no security system is perfect. Just as your car doors or home can be broken into by a determined thief, the same is also true with computer networks, a skilled operator with enough time and resources can beat even the toughest cyber security regime.

Similar posts:
October 8, 2012
Apple’s 2am blues
Should a Sydneysider or Melbournite wanted to set their iPhone alarm to 2am or 2pm today they were plain out of luck.

It appears iOS6 no longer likes 2am or 2pm if your location is set to the parts of Australia that switched to summer daylight savings this morning.

While it’s understandable you can’t set your clock to 2am Sydney, Melbourne or Hobart time as the clocks jumped an hour you also can’t set it to 2pm.

Although if you already have a timer set, it still appears as 2am, or 2.30am in the case of my phone.

It’s just a dumb bug and switching to Brisbane time, or any other part of the world that didn’t go over to Australian daylight savings time this morning, fixes the problem.

Had I known about this yesterday I’d have turned on that 2.30am wake up call just to see what would happen. Then again, maybe not.

While it will undoubtedly fix itself tomorrow as the transition day passes, it’s pretty clumsy and embarrassing. Moreover it doesn’t bode well for Apple’s attention to detail in the post-jobs era.

UPDATE: As expected the bug has passed the following day — we have our 2 o’clock back although that such a silly bug could have slipped past Apple’s quality control is still a worry.

Similar posts:
October 7, 2012